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Core Viewpoint - The company is adapting to changing consumer behaviors by enhancing its store operations and expanding online sales channels to counteract the decline in foot traffic at traditional markets [1][2]. Group 1: Store Operations and Strategy - The company is implementing a series of remedial measures in 2024 to address the decline in foot traffic, focusing on upgrading store image, product display, and renovations to improve customer experience [1]. - The company is assisting franchise owners in integrating online platforms, creating a model of "online ordering with local store delivery" to expand sales reach and enhance market competitiveness [1][2]. Group 2: Franchise and Customer Relations - In 2024, there has been a shift from proactive store opening intentions to a more cautious observation among franchisees, prompting the company to focus on improving existing store efficiency [2]. - The company is concentrating on quality improvement rather than quantity growth in its wholesale channel, developing a multi-tiered sales network through systematic client acquisition [2]. Group 3: Product Development - The company is diversifying its product categories in response to changing consumer habits, moving from primarily stir-fry products to include frying, steaming, and marinated items, while also introducing fresh and ready-to-eat products [2]. - The company is committed to enhancing product research and innovation to meet the increasingly diverse dietary needs of consumers, including the launch of healthy, nutritious, and low-calorie options [2].