新华社呼和浩特9月23日电（记者李志鹏）眼下，内蒙古乌兰察布市察哈尔右翼中旗宏盘乡头道沟 村的燕麦田里一片金黄。村民马官旺站在自家燕麦田边查看燕麦成熟情况，为收割燕麦做好准备。 燕麦产业化发展离不开良种保障。乌兰察布市农牧局种业工作站站长赵玉平说，乌兰察布市建设国 家燕麦良种繁育基地，打造燕麦"看禾选种"平台，加强企业、科研院所联合攻关，选育出"乌莜1号""乌 莜2号"等新品种。"依托'看禾选种'平台，我们集中展示20多个适合本地种植的高产优质品种，有助于 加速良种选育、示范与推广，进一步提高燕麦产量与品质。" 在种植环节，乌兰察布市以"公司+合作社+种植大户"模式，激发经营主体积极性，扩大订单种植 范围，推广宽幅条播、绿色防控等农业技术，创建出集中连片、标准化的种植基地，燕麦单产提升工作 成效显著。2024年，乌兰察布市燕麦种植面积达105万亩、产量8.5万吨，两项指标排名均居全国地市级 前列。 凭借燕麦种植优势，乌兰察布市着力发展燕麦深加工，壮大燕麦产业集群，现有产品覆盖燕麦米、 燕麦片、燕麦酸奶等品类。内蒙古阴山优麦食品有限公司负责人卢继兵说，作为燕麦行业龙头企业，公 司建成年产2万吨燕麦香米、2万吨燕 ...

Core Insights - OATLY is undergoing a strategic review of its Greater China operations, considering various options including potential divestiture, after seven years in the market [1][4] - The company reported a 3% revenue growth in Q2, but the Greater China segment experienced a 6.4% decline in revenue year-on-year [2][5] Financial Performance - In Q2 2025, OATLY's Greater China revenue was $27 million, continuing a trend of declining growth since 2020, while the first half of the year showed a 12.5% increase to $56.95 million [2] - The adjusted EBITDA for the Greater China segment showed a loss of $636,000, marking five consecutive years of unprofitability [2] Market Dynamics - Approximately 62% of OATLY's revenue in Greater China is still reliant on the food service channel, which is currently under pressure, although retail channel growth has partially offset this decline [2][3] - The plant-based market in China has shifted from initial hype to a cooling phase, with significant competition from local brands impacting OATLY's market share [3][5] Competitive Landscape - OATLY faces increasing competition from local brands such as Yili, Mengniu, and Vitasoy, and ranks fourth in the Tmall plant-based beverage repurchase list [3] - Market analysts attribute the decline in OATLY's performance to factors such as waning consumer interest, high product prices, and the rise of domestic brands [3] Strategic Options - Three potential paths for OATLY's Greater China operations have been suggested: exiting the market, forming partnerships with local brands, or operating independently [4] - CEO Jean-Christophe Flatin indicated a preference for the independent operation route, emphasizing the need to maximize value after restructuring [4][7] Operational Capabilities - OATLY has established a fully localized team and R&D center in China, significantly shortening the product development cycle to respond to market changes [4][7] - The company has successfully penetrated both B2B and B2C markets, with its products being used to create approximately 1.4 billion cups of oat lattes since entering the market [6][7] Market Share - OATLY holds a 62.9% market share in the Chinese oat milk market, reflecting a growth of over 10 percentage points year-on-year, despite the challenges faced [5][6]

Core Viewpoint - OATLY is considering a strategic review of its Greater China operations, which may include divesting this segment to accelerate growth and maximize business value [4][5][10] Financial Performance - OATLY's revenue for Q2 2025 increased by 3% to approximately $208 million, with a gross margin improvement of 3.3 percentage points to 32.5% [3] - The net loss attributable to shareholders was approximately $55.9 million, an increase of $25.5 million compared to the same period last year [3] - In Greater China, revenue decreased by 6.4% to $26.976 million, down from $28.8 million in the same quarter last year [3][4] Strategic Review - The strategic review of the Greater China business will consider various options, including potential divestiture, to enhance growth and value [4][5] - OATLY continues to operate in the Greater China market during this review, maintaining its production facilities and commitments to customers, consumers, and employees [4][5] Market Dynamics - OATLY has faced increased competition in the plant-based beverage market in China, with numerous local brands emerging [7][8] - The company initially struggled to penetrate the market but found success by positioning its products in coffee shops, leading to significant brand recognition [6][7] - The plant-based beverage market in China is experiencing a slowdown, with consumers becoming more price-sensitive and local brands capturing market share [9][10] Future Outlook - Analysts suggest that OATLY's ability to innovate and adapt is crucial for its success in the increasingly competitive market [10] - The company must evaluate its performance in 2025 before making final decisions regarding the Greater China operations [10]