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奈雪健康赛道十年结硕果:“瘦瘦小绿瓶”成为行业首款获低GI证书的蔬果茶
Cai Jing Wang· 2025-12-29 11:12
新茶饮迭代如潮的今天,一款单品若想跨越短暂的热度周期,成长为公认的"年度爆款",仅凭风味创新 或营销声势已然不够。 而奈雪的茶麾下的"瘦瘦小绿瓶"蔬果茶,自上市后累计销量突破2000万杯,并稳居品牌销量与复购率双 榜首的成果正表明,只有背靠科学权威认证与扎实的产品力,才能实现从流行单品到健康消费符号的跨 越。 由此,其在财经网主办的2025年度新消费·新经济评选中,荣膺"年度爆款茶饮单品"的殊荣。 茶饮行业的"健康化"趋势并非新话题,但长期停留在"0卡糖"、"轻负担"等概念层面,缺乏具象、可验 证的衡量标准。"瘦瘦小绿瓶"的关键突破,在于首次将"低GI"(血糖生成指数)这一在食品科学领域具 有明确阈值的概念,成功引入并应用于现制蔬果茶品类。 而获得全球咨询机构CIC灼识"行业首款获低GI证书的蔬果茶"的市场地位确认,标志着产品的健康属性 完成了从品牌自述到第三方权威背书的跃迁。 据悉,GI值≤55即为低GI食物,而"瘦瘦小绿瓶"经专业检测GI值低至37。这项具体的数字,为消费者提 供了清晰、可信任的决策依据。在信息过载的消费环境中,权威认证如同一份简明的"科学说明书",有 效降低了消费者的选择成本与疑虑,将健 ...
低GI饮食成热门 是健康新选还是消费陷阱?
Yang Shi Xin Wen· 2025-12-28 20:46
现在不少人在购物时发现,很多食品的外包装上都标有"低GI"字样,而且种类琳琅满目。那么,这些包装上的低GI是什么意思呢?据了解,GI全称为血糖 生成指数,它反映了某种食物引起血糖升高的能力。依据中国营养学会2023年发布的《预包装食品血糖生成指数标示规范》,低GI食品是指产品含可利用 碳水化合物(糖、淀粉),且血糖生成指数小于等于55的食品。低GI的加工食品通过特殊配方与工艺设计,能减缓可利用碳水化合物消化吸收速率,避免 血糖剧烈波动,具备慢消化,慢升糖,饱腹感强等特征。 记者走进一家大型连锁食品超市,发现标有"低GI"标识的食品占据着显眼位置。低GI的麦片、蛋糕、饮料、休闲食品,甚至低GI大米、面条等产品多达数 十种。一款标注"低GI认证"的纯酸奶,四小盒的价格接近30元人民币,而相同规格的普通酸奶,价格仅十几元。 记者在某电商平台的搜索栏输入"低GI",商家有的强调自己通过了低GI认证,有的标注自己的产品"零蔗糖、零色素、零反式脂肪酸",还有的宣称自己的产 品"在控糖期也能随便吃"。 低GI食品受追捧 食用效果褒贬不一 在健康消费趋势的推动下,"控糖"成为不少人的生活关键词,"低GI"食品受到了很多消费者 ...
低GI饮食成热门,是健康新选还是消费陷阱?
Xin Lang Cai Jing· 2025-12-28 15:19
转自:北京日报客户端 与商家的高调宣传不同,网络上对低GI食品的效果却争议不小。 现在不少人在购物时发现,很多食品的外包装上都标有"低GI"字样,而且种类琳琅满目。那么,这些包 装上的低GI是什么意思呢?据了解,GI全称为血糖生成指数,它反映了某种食物引起血糖升高的能 力。依据中国营养学会2023年发布的《预包装食品血糖生成指数标示规范》,低GI食品是指产品含可 利用碳水化合物(糖、淀粉),且血糖生成指数小于等于55的食品。低GI的加工食品通过特殊配方与 工艺设计,能减缓可利用碳水化合物消化吸收速率,避免血糖剧烈波动,具备慢消化,慢升糖,饱腹感 强等特征。 低GI食品受追捧 食用效果褒贬不一 在健康消费趋势的推动下,"控糖"成为不少人的生活关键词,"低GI"食品受到了很多消费者的欢迎。那 么,市场上琳琅满目的低GI产品,有没有效果,到底怎么选择,如何食用? 记者走进一家大型连锁食品超市,发现标有"低GI"标识的食品占据着显眼位置。低GI的麦片、蛋糕、饮 料、休闲食品,甚至低GI大米、面条等产品多达数十种。一款标注"低GI认证"的纯酸奶,四小盒的价格 接近30元人民币,而相同规格的普通酸奶,价格仅十几元。 记者 ...
低GI食品等于减肥食品吗
Xin Lang Cai Jing· 2025-12-22 04:57
#什么是低GI食品#【#低GI食品等于减肥食品吗#】低GI食品是指产品含可利用碳水化合物(糖、淀 粉)且血糖生成指数≤55。低GI的加工食品具备慢消化、慢升糖、饱腹感强等特征,目标人群一般是减 肥人群、控糖人群、减脂人群。值得注意的是,低GI≠低热量,低GI仅代表食物升糖速度慢,并不完全 等同于健康,不等于对减肥一定有帮助。记者发现,一些在售的低GI食品脂肪含量并不低,一款低GI 无糖高钙核桃芝麻丸,脂肪含量达41.4克/100克。[话筒]提醒大家:在挑选低GI食品时,也要关注配料 表、营养成分表以及能量值、脂肪含量等信息。 来源: 央视新闻 ...
控糖老爸的“作弊饼干”!看完配料表:怒囤3箱
凤凰网财经· 2025-12-16 13:19
Core Viewpoint - The article emphasizes the importance of scrutinizing ingredient lists in health food products, particularly focusing on the misleading nature of many so-called "whole grain" snacks, and highlights a specific product that genuinely meets health standards. Group 1: Product Analysis - Many whole grain biscuits on the market contain minimal actual whole grains, often listing wheat flour as the primary ingredient [4][5] - A specific product, Chia Seed Barley Biscuit, is highlighted for its high content of black barley flour, which constitutes 60% of the ingredients [11] - The biscuit has a dietary fiber content of 6.7g per 100g, and uses maltitol instead of sucrose to lower calories and avoid excessive sweetness [11][13] Group 2: Nutritional Benefits - The Chia Seed Barley Biscuit is noted for its low glycemic index (GI) of 25, making it suitable for those managing sugar intake [26] - Barley is rich in B vitamins, dietary fiber, and various minerals, with a particularly high content of β-glucan compared to wheat and oats [25] - The product is designed to provide satiety without excessive carbohydrate intake, making it a healthy snack option [33] Group 3: Sensory Experience - The biscuit is described as surprisingly delicious for a whole grain product, with a pleasant aroma and taste that surpasses many other high-fiber snacks [15][27] - It is baked at low temperatures to enhance flavor while maintaining nutritional integrity, resulting in a non-greasy texture [29][31] Group 4: Packaging and Convenience - Each box contains 228g with 14 individually packaged servings, allowing for easy portion control and storage [35] - The product is positioned as a convenient snack for various occasions, including breakfast or as an afternoon tea accompaniment [37] Group 5: Pricing and Promotions - The product is priced attractively at 29 yuan per box, with promotional offers for bulk purchases, making it accessible for consumers [17][41]
生活观察丨低GI食品受追捧,是健康新选还是消费陷阱?
Xin Hua Wang· 2025-12-12 08:16
新华社杭州12月12日电 题:低GI食品受追捧,是健康新选还是消费陷阱? 新华社记者唐弢 近年来,低GI成为健康饮食领域的热门标签,从面包饮料到饼干谷物,商家纷纷以此吸引消费 者。然而,面对市面上各类低GI食品,许多人心存疑惑:它们究竟是控糖减重的"良方",还是商家的营 销噱头?消费者又该如何正确选购低GI食品?为此,记者采访了相关专家。 低GI食品成为消费新选择 GI,即血糖生成指数,是衡量食物摄入后引起血糖升高速度和程度的指标。低GI食品通常指GI值 低于55的食物,这类食物消化吸收较慢,有助于维持血糖稳定。 如今,在健康消费理念的推动下,低GI食品市场正持续升温。 记者在不少商超里看到,低GI饼干、低GI吐司、低GI坚果等主打无糖、零卡、低脂"健康标签"的 食品,被悄然摆到货架的"C位"。而在电商平台,"孕妇控糖""糖友加餐""健康零嘴"等更是成为各类低 GI食品的宣传标语。 当前,不少消费者为了追求更健康的饮食方式,热衷于购买低GI食品。"家里父母血糖偏高,而我 又在尝试减肥,所以经常会囤一些低GI食品,尽管价格偏贵,但就当是为健康买单。"杭州的徐女士 说。 浙江大学长三角智慧绿洲创新中心未来食品实验 ...
食角新赏 | 盼盼、劲仔、美心生活较量“低GI”市场,品类认知教育仍待补齐
Cai Jing Wang· 2025-12-09 09:24
Core Insights - The rising health awareness is driving the demand for low GI (glycemic index) foods, expanding from niche markets to a broader audience [1] - Numerous companies are launching low GI products, indicating a growing trend in the food industry [1][3][4] Company Developments - Panpan Foods has expanded its low GI product line, recently announcing the launch of "low GI sugar-free monkey head mushroom ginseng biscuits" and other products [1] - Meixin Life has introduced "low GI golden peony red tea-flavored cookies" at Sam's Club, which have reduced sugar content by 50% compared to the original product [3] - Jinzhai Foods has launched "Zhou Xian Xian low GI bean curd," focusing on low GI offerings primarily in the bean product category [4] Market Trends - The interest in low GI foods has surged, with a 146% year-on-year increase in related social media content and a 200% rise in engagement [6] - Searches for low GI food and beverage products have increased by 56% over the past year, reflecting a significant uptick in consumer interest [6] - Major brands like Jinlongyu and COFCO are entering the low GI market with products such as low GI rice noodles and low GI grains [6] Consumer Insights - Consumers perceive low GI products as essential for health and wellness, often associating them with a lighter dietary burden [7] - The definition of low GI is clarified, with a GI value of ≤55 indicating slower digestion and stable blood sugar levels [7] - There is a caution against "pseudo low GI" products, emphasizing the need for proper certification and nutritional balance [7][8] Industry Challenges - The proliferation of low GI labeled products raises concerns about authenticity, with some brands lacking proper certification [8] - Consumers are encouraged to develop skills to discern genuine low GI products through authoritative labels and testing reports [8]
0糖0脂后,下一个健康食品风口是低GI?
新消费智库· 2025-12-08 13:04
Core Viewpoint - The article discusses the rapid growth of the low Glycemic Index (GI) food market in China, driven by increasing health awareness among urban consumers and the introduction of various low GI products by established and new brands [4][22]. Group 1: Market Trends - The low GI food market in China reached a scale of 176.2 billion yuan in 2024, with an annual growth rate exceeding 10% [22]. - The search popularity for low GI food and beverages increased by 56% year-on-year, indicating a significant rise in consumer interest [6]. - The low GI food category is expanding beyond traditional baked goods to include staple foods, snacks, and beverages, reflecting a diversification of consumer choices [12]. Group 2: Consumer Behavior - Urban consumers are increasingly shifting towards low GI foods as part of a healthier lifestyle, with a notable rise in the consumption of these products among not just diabetics but also fitness enthusiasts and health-conscious individuals [12][22]. - The popularity of low GI foods is supported by social media, with the 低GI topic on Douyin receiving over 360 million views, and related content on Xiaohongshu exceeding 10 million views [6][8]. Group 3: Brand Innovations - Traditional food brands like Junlebao, Kangshifu, and Wangwang are reformulating their high GI products to include low GI alternatives, utilizing ingredients like chickpeas and barley [10][12]. - New players in the market, such as Masisala, are leveraging their expertise in specialized medical foods to gain consumer trust and expand their product offerings [14][16]. - Retailers like Hema and Dingdong are not only selling low GI products but are also actively involved in the supply chain, promoting the development of these products [17][19]. Group 4: Policy Influence - The Chinese government's "Healthy China 2030" strategy promotes low GI diets, encouraging companies to develop low sugar or sugar-free products and to label them with low GI certifications [12][22]. - Recent guidelines from the National Health Commission have further emphasized the importance of low GI diets in managing weight and preventing obesity [12].
5家消费公司拿到新钱;豆包手机陷入无法使用微信争议;蜜雪冰城开始卖早餐了|创投大视野
3 6 Ke· 2025-12-07 06:33
Group 1: Company Financing - The high-end gold jewelry brand "寶蘭" has completed over 100 million RMB in Series A financing, led by Challenger Capital, with funds allocated for brand enhancement, multi-channel layout, supply chain resilience, and talent empowerment [1] - The smart delivery company "江苏云闪送" has announced a completion of 30 million RMB in Series A financing, focusing on upgrading its intelligent scheduling system, expanding its national service network, and building a logistics ecosystem [2] - AI video generation platform Pollo AI has raised 14 million USD in financing, with over 20 million registered users and achieving breakeven in May this year [3] - Robotics company "优理奇机器人" has completed a total of 300 million RMB in financing across two rounds, indicating market recognition of its integrated strategy in embodied intelligence [4] - "戴盟机器人" has completed a strategic round of financing worth over 100 million RMB, aimed at advancing technology breakthroughs and global market expansion [5] Group 2: Company Developments - The launch of the "豆包手机助手" on the nubia M153 has faced issues with WeChat login, leading to the discontinuation of this feature by ByteDance [6][7] - The Taiwanese authorities have announced a one-year ban on the app Xiaohongshu, citing security concerns, although the app remains accessible to many users [8][9] - Shanghai Linqingxuan Cosmetics Group has updated its IPO application, reporting a 98.3% year-on-year revenue growth in the first half of 2025 [10][12] - The breakfast initiative by "蜜雪冰城" is currently being tested in select cities, expanding its product offerings [14][15][16] - The launch of the winter product "豆乳黑麒麟" by Tea Baidao has achieved over 200,000 cups sold on its first day [17] - "奈雪的茶" has appointed actress Gao Yuanyuan as its brand ambassador and launched a low-GI fruit tea product [19] Group 3: Industry Insights - The 2025 holiday film season has surpassed 2.5 billion RMB in box office revenue, led by "疯狂动物城2" [20] - China's esports industry revenue reached 29.33 billion RMB in 2025, with a 6.4% year-on-year growth [21] - Global smartphone production reached 328 million units in Q3 2025, marking a 7% year-on-year increase [22]
5家消费公司拿到新钱;豆包手机陷入无法使用微信争议;蜜雪冰城开始卖早餐了|创投大视野
36氪未来消费· 2025-12-06 11:27
出品 | 36氪未来消费(微信ID:lslb168) 离你更近的消费创投一线。 整理 | 兰杰 Busy Money 黄金品牌「寶蘭」完成过亿元A轮融资 36氪获悉,专注于花丝镶嵌和古法黄金技艺的高端黄金珠宝品牌"寶蘭",近日完成过亿元A轮融资。本轮由挑战者创投领投,开云集团和顺为资本跟投。 资金将主要用于品牌价值提升、全渠道布局、供应链韧性升级和核心人才赋能等四大核心战略方向。 "寶蘭"成立于1988年,近四十年来采用中华皇家制金古法,尤其专注于"花丝镶嵌"这一非物质文化遗产的延续与创新。 即时配送企业"江苏云闪送"近日完成3000万融资 近日,智慧配送企业江苏云闪送网络科技有限公司(简称"江苏云闪送")宣布完成3000万元A轮融资。本轮融资由国内知名创投机构领投,资金将聚焦 智能调度系统升级、全国服务网络拓展及运力生态构建三大方向。 目前,江苏云闪送可以实现全品类覆盖,既为个人提供紧急递送、生活配送等便民服务,也为企业定制数字化配送方案。 AI视频生成产品Pollo AI完成1400万美元融资,由高成资本领投 据《晚点 LatePost》报道,Pollo AI近日完成1400万美元融资,高成资本领投,真格 ...