Core Viewpoint - The 9th Cross-Strait Food Trade Fair and the 12th Fujian-Taiwan (Quanzhou) Food Trade Fair opened in Jinjiang, Fujian, showcasing over a thousand food enterprises from 63 countries and regions, emphasizing the establishment of a "Global Food Supply Chain Center" to enhance local industries through global resources and markets [1][3]. Group 1: Event Overview - The food trade fair features innovative products such as jelly with tea flavor, egg tart-shaped soft candy, and juicy bayberry, highlighting the innovation in Jinjiang's food industry [1]. - Jinjiang's food industry has a scale exceeding 80 billion yuan, with a complete industrial system covering various categories including candy, jelly, and leisure foods, where candy production accounts for approximately 25% of the national total and 90% of Fujian's total [1]. Group 2: Industry Growth and Globalization - Jinjiang's food industry achieved double-digit growth in output value in the first half of the year, with exports to countries like the Philippines and Indonesia increasing by 44.9% year-on-year [3]. - The city is actively organizing food enterprises to participate in overseas exhibitions and procurement, focusing on brand mergers and capacity cooperation to accelerate the globalization of the supply chain and expand into emerging markets such as Africa [3].

Group 1 - The core viewpoint of the articles highlights the rising trend of kale-based beverages in the new tea drink industry, with brands like Heytea, Nayuki, and Luckin Coffee leading the charge in promoting health-focused products [1][9] - Kale is being marketed as a low-sugar, low-calorie ingredient, appealing to health-conscious consumers, and has become a significant trend in the beverage sector [1][9] - The new tea drink industry is not only innovating in product offerings but is also extending its focus to the agricultural supply chain, emphasizing the importance of sourcing high-quality, pesticide-free ingredients [1][4][14] Group 2 - The supply chain for fruits and vegetables in the new tea drink sector is undergoing a transformation, moving towards customized sourcing and cultivation to ensure consistent quality and flavor [2][4][5] - Companies like Heytea are establishing direct partnerships with farms to control the cultivation process, ensuring that their standards for pesticide use and fruit quality are met [5][14] - The trend of using niche ingredients, such as kale, is seen as a potential key to creating popular products, with many brands quickly following suit once a successful item is launched [9][10] Group 3 - The cultivation of kale in China is expanding, with a focus on its dual role as both a food ingredient and an ornamental plant, which has contributed to its popularity in urban areas [8][9] - The industry is facing challenges related to pesticide residues, particularly with kale's structure making it susceptible to pests, necessitating innovative pest control methods [10][14] - New tea drink brands are investing in advanced cleaning technologies and processes to ensure that their products meet zero pesticide residue standards, which is becoming a competitive differentiator in the market [10][13][14]