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「同样的飞机,多坐42人」,春秋航空是怎么赚钱的?
3 6 Ke· 2025-09-19 21:09
Core Viewpoint - Spring Airlines has achieved profitability through a combination of cost-saving measures and a low-cost business model, distinguishing itself from major state-owned airlines that are currently facing losses [6][7]. Group 1: Financial Performance - Spring Airlines reported a net profit of 11.69 billion yuan in the first half of 2025, while major airlines like Air China, China Eastern Airlines, and China Southern Airlines reported losses exceeding 1 billion yuan each [7]. - Since its listing in 2015, Spring Airlines has only recorded two years of losses, achieving a record net profit of 2.273 billion yuan in 2024 [6]. Group 2: Operational Efficiency - The airline's available seat kilometers and passenger turnover increased by 9.95% and 9.06% year-on-year, respectively, leading the industry in these metrics [6]. - Spring Airlines operates a fleet of 134 Airbus A320 series aircraft, with a higher seating capacity of 186 and 240 seats compared to the 158 seats of its competitors [8]. Group 3: Cost Management - The unit cost for Spring Airlines was 0.303 yuan per available seat kilometer, a 3.5% decrease from the previous year, while Air China's unit cost was 0.44 yuan [7][8]. - The airline's business model emphasizes "two singles" (single aircraft type and single cabin class), "two highs" (high seat occupancy and high aircraft utilization), and "two lows" (low sales and management costs) to enhance efficiency and reduce costs [8][11]. Group 4: Revenue Generation - Spring Airlines employs a low-cost strategy by offering promotional fares, attracting price-sensitive travelers and maintaining high occupancy rates [7][9]. - The airline has a high direct sales ratio, significantly above the industry average, which helps reduce sales expenses [12]. - Additional revenue streams are generated through ancillary services, such as baggage fees and in-flight purchases, which are offered separately from the base ticket price [12].
「同样的飞机,多坐42人」,春秋航空是怎么赚钱的?
36氪· 2025-09-19 13:42
Core Viewpoint - Spring Airlines has achieved significant profitability in the competitive airline industry, primarily through its low-cost operating model and effective cost control strategies [4][6][10]. Financial Performance - In the first half of 2025, Spring Airlines reported a revenue of 10.304 billion yuan and a net profit of 1.169 billion yuan, making it the most profitable airline among A-share listed companies [5][9]. - Spring Airlines' net profit for 2024 reached a record high of 2.273 billion yuan, while the three major state-owned airlines reported losses exceeding 1 billion yuan each in the same period [9]. Operational Metrics - Spring Airlines led the industry with a 9.95% increase in available seat kilometers and a 93.87% passenger load factor in August 2025 [8][9]. - The airline operates a fleet of 134 Airbus A320 series aircraft with an average age of 7.76 years, covering major business and tourist cities in China and Southeast Asia [8]. Cost Control Strategies - The airline's unit cost was reported at 0.303 yuan per available seat kilometer, a 3.5% decrease from the previous year, compared to 0.44 yuan for China National Airlines [14]. - Spring Airlines employs a "two singles, two highs, and two lows" operational model to minimize costs and maximize efficiency [16]. Pricing Strategy - The airline's pricing strategy focuses on low fares, attracting price-sensitive travelers and maintaining high occupancy rates, with an average load factor of 90.52% in the first half of 2025 [12][13]. - Promotional activities have included extremely low fares, such as 9 yuan tickets for flights to Jeju Island, which further enhance customer attraction [12]. Revenue Diversification - Spring Airlines has separated ancillary services from ticket prices, allowing for additional revenue streams from services like baggage handling and in-flight meals, which contributed 1.03 billion yuan in 2024 [19][20]. - The airline's direct sales through its official website accounted for 99.7% of its sales channels, significantly reducing sales costs compared to industry averages [19]. Market Position and Future Outlook - The low-cost airline segment currently holds a 12.9% market share in China's domestic routes, indicating substantial growth potential as demand for affordable air travel increases [21].