Core Viewpoint - Beijing Daoxiangcun is launching a limited edition "Qixi Festival" gift box featuring "Qixi Qiaoguo" to enhance consumer experience during the traditional festival [1] Group 1: Product Launch and Promotions - The "Qixi Qiaoguo" gift box is now available in all Beijing Daoxiangcun stores, online mini-programs, and e-commerce platforms [1] - In collaboration with Dabeizhao, Beijing Daoxiangcun is offering promotional activities where consumers can win portrait photography or tea experience opportunities [1] Group 2: Consumer Engagement Activities - Beijing Daoxiangcun is hosting an online "Three-Line Poem" collection activity and an offline "Pouch DIY" event to engage consumers during the festival [1] - The popularity of the "Aixin Su" product has increased due to the festive season [1]

Group 1 - Beijing's Commerce Bureau is launching over a hundred unique consumption activities themed "京彩四季" to stimulate the market during the upcoming "May Day" holiday [1] - New and upgraded commercial spaces are opening, including 中关村ART PARK大融城, 华堂·新辰汇, and 京东MALL南三环店, offering diverse shopping and dining experiences [1] - Major shopping centers like 王府井百货, 大悦城, and 万达广场 are providing discounts and promotional activities to attract consumers [1] Group 2 - Online platforms are offering significant subsidies, with 京东 providing a 10 billion yuan subsidy and discounts on popular products [2] - 美团 is integrating various services to launch promotional activities, while 快手 is hosting a "May Day" group buying festival with substantial coupon offerings [2] - Cultural and commercial events are being organized, such as the 国风节 and 北京精酿啤酒节, to enhance the holiday experience [2] Group 3 - Key parks in Beijing are hosting cultural markets and creative exhibitions, with activities like文创消费满赠 and non-heritage printmaking experiences [3] - 京郊游 is being promoted with events like the 丫髻山庙会 and night tours at 长城, providing diverse experiences for visitors [3] - The园博园 is organizing a民族文化周, integrating natural beauty with cultural consumption [3]