Core Viewpoint - The establishment of the "Media + Qingyuan Xiniu Bamboo Shoots Integration Development Studio" aims to enhance the high-quality development of the Xiniu bamboo shoots industry through media integration and collaboration [2][4][5]. Group 1: Establishment and Purpose - The studio was established on August 10 in Qingyuan Yingde, serving as a key platform for the implementation of the "Media + Qingyuan Xiniu Bamboo Shoots High-Quality Development Action Plan" [2][5]. - It is supported by various media outlets, including Central Broadcasting Network, Southern Rural News, and local media centers, to promote the bamboo shoots industry [6][8]. Group 2: Five Key Areas of Focus - The studio will focus on five areas: "Media + Creativity," "Media + Channels," "Media + Brand," "Media + Culture," and "Media + Technology" to integrate resources and enhance brand influence [7][8]. Media + Creativity - The goal is to enhance the brand image of Xiniu bamboo shoots by promoting its core values of "freshness, crispness, and ecological sustainability" through various media channels [10][12]. - Initiatives include collaborating with culinary associations and e-commerce platforms to promote bamboo shoots as a key element of Cantonese cuisine [12][15]. Media + Channels - The studio aims to create a new ecosystem for production and sales by conducting market research and consumer behavior analysis [19][20]. - Plans include organizing tasting events and industry matchmaking sessions in various provinces to expand market reach [21][23]. Media + Brand - The focus is on establishing a unified branding system that includes public, enterprise, and product brands to enhance the recognition of Qingyuan and Xiniu bamboo shoots [24][25]. - The studio will leverage media resources to promote the historical and cultural significance of bamboo shoots [26][27]. Media + Culture - The studio will explore the cultural roots of the bamboo shoots industry through documentaries and cultural products, aiming to position bamboo shoots as a cultural carrier of rural revitalization [30][34][35]. Media + Technology - Emphasis will be placed on innovation and digital empowerment in the bamboo shoots industry, including smart agriculture technologies and deep processing innovations [36][38]. - The studio will facilitate collaboration between research institutions, enterprises, and farmers to promote integrated development [39][40]. Group 3: Industry Impact - Qingyuan has made significant strides in modern agriculture, with the bamboo shoots industry achieving a planting area of 992,500 acres and an annual output of 1.5136 million tons, contributing to a total industry value of 10.965 billion yuan [42][43][44]. - The studio is expected to enhance the quality and sustainability of the bamboo shoots industry, aligning with broader agricultural development goals [50].