Group 1 - The core concept of Wumart Group's new discount store format is to provide high-quality products at low prices, emphasizing efficiency in operations and a streamlined shopping experience for consumers [1][2] - The first six stores of Wumart Super Value opened in Beijing, covering five major districts, and aim to meet the daily shopping needs of consumers with a wide range of products [1] - The store's product selection strategy focuses on a limited number of SKUs, with a total of under 1,300 items, primarily in six categories, which helps reduce operational costs and pass savings onto consumers [1] Group 2 - Wumart Super Value implements a self-service shopping model, eliminating service counters to enhance efficiency and reduce shopping time for customers [2] - The company plans to open a total of 25 stores by the end of the year, indicating a rapid expansion strategy [3]

Core Insights - The first six "Wumart Super Value" hard discount stores will open simultaneously in Beijing, strategically located in high-density residential areas with populations exceeding 50,000, aiming to create a "15-minute convenient living circle" for residents [1] - The new stores will focus on essential, high-frequency products, limiting the total number of SKUs to under 1,300, with a strong emphasis on self-owned brands, which account for 64% of the offerings [1][3] Pricing Strategy - "High quality at low prices" is the core competitive advantage of "Wumart Super Value," with clear price advantages in specific categories, such as 5.9 yuan for 1L of non-GMO soybean milk and 19.9 yuan for imported salmon [3] - The pricing advantage stems from a comprehensive "subtraction logic," which includes limiting the number of products to reduce operational costs and inventory pressure, and a high proportion of self-owned brands that eliminate high marketing costs associated with traditional brands [3] Operational Efficiency - The stores will utilize a fully self-service shopping model and streamlined teams to lower labor costs, while direct factory supply reduces manual losses in the supply chain [3] - "Wumart Super Value" commits to conducting 4-6 comprehensive quality inspections annually and weekly price comparisons across all channels to ensure product quality and price competitiveness [3] Market Impact - By enhancing supply chain efficiency and optimizing cost structures, "Wumart Super Value" aims to reshape community consumption patterns in Beijing, providing visible savings to residents [3]