（来源：中国消费者报） ■冯铁飞 一个多月来，记者调查多个白酒直播间，录屏450多条、750多G，发现不少直播间"打擦边球"式销 售"特供酒"，通过暗示产品"党政特供""军队专供"等，编造"内部渠道""领导定制"等虚假话术，借国家 机关的公信力作背书，让消费者产生"特供商品等于优质保障"的错误认知，且容易助长特权崇拜的不良 社会风气。有的主播甚至称自己就是退伍军人，严重损害了军队和军人的声誉形象。虽然有一些正规的 从业者不断发布相关视频对这种行为进行揭露，但收效不大。 2022年，中央军委后勤保障部和市场监管总局等6部门发布《关于禁止销售"军"字号烟酒等商品的通 告》，规定"严禁线上线下销售'军'字号烟酒等商品"，其中就包括"在商品或包装上印刷、刻制、铸 造……军用标志物图案或者类似图案，易误导消费者、造成涉军负面影响的商品"；2024年，市场监管 总局联合相关部门对"特供酒"进行清理，成效显著，让"特供酒"失去了实体销售阵地。 但是，部分不法商家又悄悄转移到线上直播间。这些直播间的直播、销售和发货地往往不在一个地区， 这种交易链条分散、通过快递发往全国的方式给监管和消费者维权带来了极大困难，既扰乱了市场秩序 ...

同时，围绕"特供酒"的产、供、运、销、存等全环节，贵州省对酒类生产、零售、包材印制及物流运输 企业开展拉网式排查，发现各类违法线索401条；召集10余家电商平台召开合规告诫会，责成相关企业 删除违规商品及违法广告信息，关闭店铺、账号10家（个）。其中，贵州省市场监管部门会同公安、交 通运输、邮政管理等部门，在全省6个主要物流园卡点开展日常检查，堵截物流寄递"特供酒"外流的"最 后一公里"。专项行动开展以来，6个卡点查扣各类"特供""内供""专供"酒等违法违规产品141批次。 据介绍，贵州省市场监管局全面部署开展专项行动，联合贵州省公安厅成立打击整治制售侵权白酒违法 犯罪工作专班，实行驻点办公、统一指挥、统一调度、共同破案、常态化运转；对接重庆、四川、广 东、广西、山东、上海、陕西、江西8省（自治区、直辖市）市场监管部门，建立酒类产品市场监管及 知识产权保护协作机制，推动形成白酒企业知识产权大保护、"特供酒"清源打链共整治的格局。 贵州省市场监管局加强对白酒核心区域的重点指导、帮带，通过对重点案件、个别地区下发挂牌督办通 知书、提醒敦促函，进一步压紧压实工作责任；召集酒企召开相关警示提示会议7次，组织辖区市场监 ...

李某翻看这位酒商晒出的朋友圈，发现里面都是又有名又有面的好酒，尤其难得的是还有普通人见不到 的"特供酒"。 齐鲁晚报·齐鲁壹点 孟广鑫 一瓶成本不足5元的劣质散酒，贴上所谓的"特供""专供"标签，摇身一变售价就能飙升至数千元。但事 实上，凡是打着"特供""专供"旗号的商品，都是假冒伪劣商品，并且都是非法产品。 为依法严厉打击整治非法制售"特供酒"犯罪，公安部在全国范围内部署开展了"净风"专项行动，在近期 公布的一起案件中，吉林珲春警方全链条摧毁了一个特大制售假"特供酒"的犯罪团伙，涉案金额高达 1.5亿元。而撕开这一特大犯罪网络的切口却是一笔简单的网上交易。 特大制售假酒链条被摧毁 涉案金额上亿元 珲春市民李某近年来一直承接一些小工程，由于生意上应酬多，为此他经常通过网络搜索，希望找一款 物美价廉的高端白酒，很快他就在网上结识了一位卖酒的微商。 当事人 李某：我一共看了三款酒，里边有茅台酒、茅台特供酒、警卫局接待酒，我觉得这种酒平时也 不在市面上流通，喝起来非常有面子。 李某当即从这位酒商的朋友圈里选了三款知名白酒，并截图发给酒商，接着两人就开始商议价格。 当事人 李某：他给我报完价格之后，我就买了一款酒。买 ...

Core Insights - The annual report by the China Consumers Association highlights achievements in consumer rights protection in 2024, while also pointing out persistent issues in various sectors, including financial services and telecommunications [1][2]. Group 1: Achievements in Consumer Rights Protection - In 2024, various departments have actively fulfilled their roles to enhance consumer vitality, regulate market order, and protect consumer rights [1]. - The State Administration for Market Regulation has strengthened quality safety supervision, recalling 10.89 million defective vehicles and 4.285 million defective consumer goods [1]. - A total of 6,409,000 batches of products were inspected, with a food safety evaluation pass rate of 99.2% [1]. - The "special supply wine" crackdown resulted in the seizure of over 660,000 bottles and the dismantling of 219 counterfeit production sites [1]. - A total of 314,600 cases of consumer fraud were addressed, with 9,693 typical cases published [1]. Group 2: Consumer Complaints and Resolutions - National consumer associations received 1.7619 million complaints, resolving 1.2113 million, resulting in a complaint resolution rate of 68.75% and recovering economic losses of 1.28 billion yuan for consumers [2]. Group 3: Ongoing Challenges in Consumer Rights Protection - The report identifies four key issues: the need for improved legal environment in consumer protection, governance of new types of consumer infringement, persistent issues in the livelihood sector, and ongoing challenges related to vulnerable groups such as the elderly and children [2]. - Specific areas needing attention include financial services, telecommunications, false advertising in clothing, tourism service quality, and regulation of the medical beauty industry [2]. Group 4: Recommendations for Future Consumer Rights Protection - The report suggests boosting consumption, optimizing service consumption, and enhancing the legal framework for consumer rights protection [3]. - It emphasizes the need for comprehensive governance of consumer infringement behaviors, particularly in the context of new types of consumption and the protection of vulnerable groups [3]. - Continuous consumer education and rights protection initiatives are recommended to improve consumer experience and promote rational consumption [3].