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“种”出咖啡新业态
Ren Min Ri Bao· 2026-01-12 23:55
安徽省安庆市岳西县温泉镇解放村在现代农业蔬菜产业园中引入咖啡休闲业态,开发融入园区水果、高 山茶元素的特色咖啡饮品,将农业与文旅结合,带动了乡村产业升级与消费增长。图为游客在产业园中 品尝"大棚咖啡"。 ...
一杯“村咖”解锁乡村旅游“流量密码” 农文旅融合书写乡村振兴“夏日答卷”
Yang Shi Wang· 2025-08-18 09:53
Group 1 - The core viewpoint is that Yunnan Pu'er is leveraging its unique natural scenery and status as a major coffee production area to enhance the "coffee + cultural tourism" consumption scene, attracting a large number of tourists during the summer travel peak [1][9] Group 2 - In the rainforest of Pu'er, there is a coffee plantation where visitors can interact with elephants while enjoying coffee, providing a unique experience [3] - Visitors to the coffee plantation can not only taste organic coffee but also participate in the coffee-making process under the guidance of baristas, with the plantation receiving over 200 visitors daily since summer, 60% of whom are family visitors [5] - The increase in visitor numbers has led to a significant rise in overall revenue, including dining, accommodation, and coffee sales [9] Group 3 - Coffee shop operators in Yunnan Pu'er are incorporating local seasonal flowers and fruits into their coffee, creating many unique beverages [10][14] - In the Shimao District of Yunnan Pu'er, there is a coffee shop approximately every 50 meters, with sales of beverages made from locally sourced coffee beans continuously increasing [12] Group 4 - Yunnan Pu'er has nearly 700,000 acres of coffee plantations with an annual production of 60,000 tons, and in recent years, it has developed coffee shops and plantations that allow tourists to experience the coffee-making process from seed to cup, continuously creating new business models that integrate coffee and tourism [16]