Group 1 - The core viewpoint is that Yunnan Pu'er is leveraging its unique natural scenery and status as a major coffee production area to enhance the "coffee + cultural tourism" consumption scene, attracting a large number of tourists during the summer travel peak [1][9] Group 2 - In the rainforest of Pu'er, there is a coffee plantation where visitors can interact with elephants while enjoying coffee, providing a unique experience [3] - Visitors to the coffee plantation can not only taste organic coffee but also participate in the coffee-making process under the guidance of baristas, with the plantation receiving over 200 visitors daily since summer, 60% of whom are family visitors [5] - The increase in visitor numbers has led to a significant rise in overall revenue, including dining, accommodation, and coffee sales [9] Group 3 - Coffee shop operators in Yunnan Pu'er are incorporating local seasonal flowers and fruits into their coffee, creating many unique beverages [10][14] - In the Shimao District of Yunnan Pu'er, there is a coffee shop approximately every 50 meters, with sales of beverages made from locally sourced coffee beans continuously increasing [12] Group 4 - Yunnan Pu'er has nearly 700,000 acres of coffee plantations with an annual production of 60,000 tons, and in recent years, it has developed coffee shops and plantations that allow tourists to experience the coffee-making process from seed to cup, continuously creating new business models that integrate coffee and tourism [16]