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克石化定制化沥青赢市场
Zhong Guo Hua Gong Bao· 2025-06-25 02:43
不仅如此,克石化还全力推进"一路一定制"合作模式,针对不同路段工况提供定制化沥青产品,为客户 提供从产品选型到施工指导的全流程技术保障。在他们的努力下,克石化生产的高等级道路沥青已铺设 于近百条高速公路,SBR改性沥青成功用于世界海拔之巅的青藏公路永冻层路段,特色水工沥青在三峡 大坝和金沙江梯级水电站等重大水利项目中大放异彩。 那巴高速公路项目成为检验产品的"试金石"。该项目穿越高寒山区,具有气温低、冻土覆盖面广、路段 复杂等特性,对沥青的耐高低温性能及抗车辙能力要求极高。营销团队通过大量的实地调研和数据分 析,最终为该项目量身定制了包含至少3种不同型号的沥青产品方案,达成全线使用克石化沥青的合作 意向。 从产品营销到解决方案,更大的挑战在于市场开拓。"高端改性沥青的推广不能靠'嘴皮子功夫',必须 让客户看到实实在在的产品优势。"克石化营销调运中心副经理向阳说。 中化新网讯 近日,在G218那巴高速公路施工现场,一辆辆摊铺机正将滚烫的沥青均匀地铺设在路基 上。"克拉玛依石化公司(以下简称克石化)的沥青,我们用得放心!"中交一公局集团有限公司项目负责人 竖起了大拇指。这条穿越天山腹地的高速公路,建成后将成为伊犁 ...
@沪杭吃货!明天在这里一站式尝鲜广西特色水果
Nan Fang Nong Cun Bao· 2025-06-19 12:05
@沪杭吃货!明 天在这里一站式 尝鲜广西特色水 果_南方+_南方 plus "水果控"们看过 来,6月20日-23 日,"2025康养 旅居 乐游广西 —广西夏季文化 旅游推广活 动"将在上海市 金桥商业广场、 杭州市天目里北 广场火热开启。 活动由广西壮族 自治区文化和旅 游厅、广西壮族 自治区农业农村 厅和广西壮族自 治区商务厅共同 主办,将设水果 长桌宴、趣味互 动、文旅推介等 内容,重点展示 广西夏季特色水 果。 | 莲、山竹、火龙 果强势加盟,让 沪杭朋友们一次 尝过瘾。 |解锁水果新体 验 想知道广西人钟 爱的"灵魂酸 嘢"是如何制作 吗?想一秒掌握 广西水果分布 吗?互动摊位一 站式满足你的好 奇心。现场还有 各种文创产品展 示和特邀古风小 姐姐化身"荔枝 仙使"打卡。同 时,还为"出 片"达人设置了 炫酷的广西水果 图鉴作为拍照打 卡点,拍美照的 同时轻松掌握广 西水果分布情 况。 明星水果大集结 仲夏时节正值广 西特色水果上 市,现场热带水 果界的"C位王 者"百色田阳的 芒果、千年美誉 的"果中佳品"钦 州灵山荔枝、酸 甜爽口的"消暑 好物"南宁金钻 凤梨、甜蜜多汁 的"滋补圣品"平 南石 ...
酒商面临“生死拐点”,如何应对?丨智业观酒
Sou Hu Cai Jing· 2025-06-17 14:33
Core Viewpoint - The liquor distribution industry is at a critical turning point, facing challenges such as weak market demand, inventory reduction, and the rise of e-commerce and price wars, which are pressuring distributors [2] Group 1: Industry Challenges - Traditional sales models relying on a multi-level distribution system are becoming less effective, leading to a shift in the roles of distributors [2] - Distributors are increasingly being relegated to the role of product "delivery agents," as manufacturers explore direct-to-store models [2] Group 2: Strategic Adjustments for Distributors - Distributors need to shift their focus from merely selling liquor to managing customer relationships, emphasizing trust and service [3] - There is a need to adjust product offerings by incorporating non-liquor items, with an initial target of 10-20% of total products [3] - Organizational changes are necessary, including redefining employee roles and maintaining proactive relationships with existing customers [3] Group 3: Implementation Measures - Distributors should visit long-term inactive customers to strengthen relationships and gather competitive intelligence [4] - Establishing connections with neighboring stores can enhance customer traffic, while also focusing on attracting walk-in customers [4] - Innovative marketing strategies should be employed, such as pairing liquor with various types of water and other products to create a "liquor plus" marketing approach [4] Group 4: Expanding Business Opportunities - There is potential to innovate in the banquet liquor business by offering free consultation services and enhancing customer engagement [5] - Broadening the scope of business projects by analyzing customer needs can lead to new opportunities in various sectors, such as home delivery services and insurance [5] - The industry is experiencing a shift from "channel dominance" to "consumer sovereignty," necessitating distributors to adapt their business models to remain relevant [5]
为甜蜜撑腰,为美荔“保驾”|广东保险全链条助荔稳产稳销
Nan Fang Nong Cun Bao· 2025-05-19 00:31
Core Viewpoint - Guangdong's lychee industry is undergoing transformation towards scale, intelligence, and branding, supported by innovative insurance services that ensure stable production and sales [10][12]. Group 1: Industry Development - The lychee season in Guangdong starts from mid-May and can last until the end of July, with different regions contributing at various times [4][9]. - The "2025 Action Plan for Modern Agricultural Industry Clusters" aims to cultivate 20 billion-yuan-level industry clusters, including lychee, by 2025 [11]. - Guangdong insurance institutions are integrating deeply into the lychee industry chain through "insurance+" services, technology platforms, and disaster prevention systems [12][13]. Group 2: Insurance Products and Services - Insurance products tailored for lychee cultivation include various types such as planting insurance, meteorological index insurance, and quality safety liability insurance [20][22][23]. - As of April 2025, insurance coverage for lychee has reached 263,900 acres, providing risk protection amounting to 5.031 billion yuan, benefiting 24,000 farming households [25][26]. - The introduction of pest and disease insurance is crucial, as these factors significantly impact lychee yield [30][31]. Group 3: Sales and Marketing Initiatives - Insurance companies are leveraging technology and training to enhance lychee sales, including online platforms and direct sales initiatives [40][44]. - The "traceability + insurance" model has been developed to ensure quality and safety in lychee products, enhancing consumer trust [54][62]. - Collaborative efforts between insurance companies and local agricultural departments aim to improve sales channels and marketing strategies for lychee [41][49]. Group 4: Technological Integration - The establishment of smart agricultural management systems using IoT technology is being implemented to monitor environmental conditions and improve cultivation efficiency [72][74]. - The integration of big data, AI, and IoT in lychee farming is expected to enhance management efficiency and reduce labor costs [78][82]. - Training programs are being conducted to educate farmers on safe pesticide use and green cultivation techniques, promoting high-quality development in the tropical fruit industry [87][90].