作为京东折扣超市北京首店，西山荟店深度融合京味文化打造特色购物场景。店内现场制售区香气四 溢，既有红糖焙子、老北京排叉等儿时京味，透明化制作尽显诚意；更有年轻人喜爱的8.9元/块意式披 萨、9.8元/个不同口味的鸡腿汉堡等中西融合美食，现做现卖。全新推出的黑椒柠檬口味烤鸡、全国门 店热销的招牌小笼包，也迅速成为北京市民追捧的热门单品；6.9元/斤的纯粮"京东酒坊"也吸引众多中 老年酒友驻足，成店内特色风景。 12月17日，京东折扣超市全国第九家门店——北京首店西山荟店在门头沟正式开业。自清晨起，门店外 便排起长队，开业瞬间客流如潮，京西消费者以极高热情迎接这家主打"京味儿烟火+极致低价"的新超 市，现场人气火爆，购物氛围持续高涨。 京东自有品牌矩阵强势发力，多款高性价比好物成囤货首选：9.9元的15L大桶纯净水被成箱搬上购物 车；七鲜糖炒板栗牛奶、京鲜舫馄饨同步定价9.9元，不少家庭用户批量选购，"价格比便利店实惠不 少，囤着当早餐正合适"。此外，26.9元/斤的"论斤卖袜子"区人气爆棚，市民挑选时算起实惠账："平均 一双不到2元，全家能穿小半年，太划算了！" 恰逢冬至佳节，门店打造的冬至水饺专区同步上线，近 ...

Core Insights - JD.com has opened its sixth discount supermarket in Gu'an, Hebei, continuing its rapid expansion in the discount retail sector since August [1][3] - The new store, covering over 5,000 square meters, offers more than 5,000 quality low-priced products, attracting large crowds on opening day [3][5] - The supermarket's pricing strategy significantly undercuts local market prices, with over a hundred products priced lower than local competitors, creating strong price competitiveness [3][5] Group 1: Store Operations and Customer Engagement - The store implemented crowd control measures due to overwhelming customer turnout, with shoppers actively preparing purchase lists based on online tips [3][5] - Fresh produce, meat, and seafood sections are particularly popular, with items like Thai durian priced at 17.9 yuan per jin and pork shoulder at 5.99 yuan per jin [3][5] - The store emphasizes freshness and safety, adhering to a "made today, sold today" policy for cooked and staple foods, ensuring high quality and customer trust [11] Group 2: Product Offerings and Seasonal Promotions - JD's private label products are well-received, with items like 100% pure fruit juice and frozen dumplings priced competitively [7] - With the upcoming Mid-Autumn Festival and National Day, the store has introduced over 200 seasonal products, including mooncake gift boxes and health supplements [9] - The store's design focuses on shopping convenience, featuring wide aisles and clear navigation, along with online ordering options for quick delivery [13]