10月1日，正值国庆与中秋双节同庆，京东七鲜超市北京望京凯德MALL店正式开业迎客，为周边消费 者带来"又好又快又便宜"的即时购物体验。作为望京区域重要的生活服务新业态，该店开业当天即迎来 大量市民涌入，现场人气火爆，生鲜、烘焙、节庆礼盒等区域销售火爆，展现出强劲的消费活力。 烘焙区成为本次开业的一大亮点。京东七鲜首发20余款新品，包括黑松露满料厚烤吐司、蝴蝶慕斯蛋 糕、天天开心太阳花蛋糕等，造型精美、口味丰富，吸引众多烘焙爱好者驻足选购。此外，猫山王榴莲 千层蛋糕、双拼瑞士卷等经典产品也因性价比突出引发抢购。 水果区同样人气旺盛。莱阳冰糖秋月梨、阳光玫瑰青提、红肉蜜柚、云南高山天蓝莓等优质水果琳琅满 目，其中进口金枕榴莲以每斤18.8元的击穿价成为成为消费者抢购商品。 海鲜水产区亦是人流如织。源头直采的鲜活大闸蟹、俄罗斯黄金帝王蟹、大海白虾、厚切三文鱼等商品 备受青睐。顾客王先生表示："知道京东七鲜今天开业，我一早就赶来，准备先抢海鲜区的帝王蟹，再 买些孩子喜欢的烘焙新品，最后挑选月饼礼盒。这个国庆节打算带孩子回河北老家，正好采购一些高品 质食材。" 京东七鲜自有品牌商品同样表现抢眼。100% NFC纯果汁 ...

Core Insights - Hema Fresh has officially opened its first store in Tianjin, marking a significant step in its expansion into the northern market [1][7] - The store, located in a prime area of Tianjin, offers a new fresh shopping experience for local consumers [1][3] Store Details - The store spans over 3,000 square meters and features over 7,000 global and local specialty products, including fresh seafood, high-quality meats, baked goods, and imported foods [3][5] - A 30-minute rapid delivery service is available, enhancing the convenience of fresh shopping for Tianjin residents [3][5] Consumer Engagement - The opening day attracted a large number of enthusiastic customers, with popular items including baked goods and fresh seafood [3][5] - Local specialties and Hema's popular products were well-received, indicating strong consumer interest [5][7] Local Integration - Hema Fresh has introduced local ingredients and products to cater to Tianjin's culinary preferences, enhancing its connection with the community [5][11] - The store aims to provide a unique shopping experience by collaborating with local brands [11] Employment and Economic Impact - The opening of the store is expected to create over 300 jobs in Tianjin [9] - Hema Fresh's digital supply chain optimization is set to invigorate urban consumption and support Tianjin's transformation into a smart consumption center [9][23] Strategic Expansion - Hema Fresh's entry into Tianjin aligns with the national strategy of coordinated development in the Beijing-Tianjin-Hebei region [7][9] - The company is also expanding in other northern markets, including Hebei and Shandong, indicating a broader strategy to tap into the region's consumer potential [17][19][23] Market Trends - The northern market presents significant consumer potential, with rising demand for quality fresh products and improved shopping experiences [23] - Hema Fresh's business model, which combines fresh supermarket offerings with dining experiences and convenient delivery, meets the evolving consumer preferences in the region [23]