10月1日，正值国庆与中秋双节同庆，京东七鲜超市北京望京凯德MALL店正式开业迎客，为周边消费 者带来"又好又快又便宜"的即时购物体验。作为望京区域重要的生活服务新业态，该店开业当天即迎来 大量市民涌入，现场人气火爆，生鲜、烘焙、节庆礼盒等区域销售火爆，展现出强劲的消费活力。 烘焙区成为本次开业的一大亮点。京东七鲜首发20余款新品，包括黑松露满料厚烤吐司、蝴蝶慕斯蛋 糕、天天开心太阳花蛋糕等，造型精美、口味丰富，吸引众多烘焙爱好者驻足选购。此外，猫山王榴莲 千层蛋糕、双拼瑞士卷等经典产品也因性价比突出引发抢购。 水果区同样人气旺盛。莱阳冰糖秋月梨、阳光玫瑰青提、红肉蜜柚、云南高山天蓝莓等优质水果琳琅满 目，其中进口金枕榴莲以每斤18.8元的击穿价成为成为消费者抢购商品。 海鲜水产区亦是人流如织。源头直采的鲜活大闸蟹、俄罗斯黄金帝王蟹、大海白虾、厚切三文鱼等商品 备受青睐。顾客王先生表示："知道京东七鲜今天开业，我一早就赶来，准备先抢海鲜区的帝王蟹，再 买些孩子喜欢的烘焙新品，最后挑选月饼礼盒。这个国庆节打算带孩子回河北老家，正好采购一些高品 质食材。" 京东七鲜自有品牌商品同样表现抢眼。100% NFC纯果汁 ...

Core Insights - The opening of Hema Fresh's first store in Yantai has led to exceptional sales performance, with daily transactions averaging 13,500 and total sales nearing 40 million yuan within the first month, significantly outperforming other national stores [2][4] - The store's unique operational model, which separates the sales area from online delivery warehouses, has contributed to its success, with online services reaching 230,000 transactions and generating over 10 million yuan in sales [2][4] - The popularity of Hema Fresh in Yantai reflects a shift in consumer preferences towards high-quality, experiential shopping, particularly among younger demographics [3][4] Sales Performance - Hema Fresh's Yantai store sold over 26 tons of imported durian and more than 100 units of Russian king crab daily during the first three days of operation [3] - Other high-performing products include Norwegian salmon and durian mille-feuille, each generating daily sales exceeding 100,000 yuan [3] Consumer Behavior - The new consumer groups, particularly those born in the 90s and 00s, prioritize emotional value and are willing to pay for high-quality, unique food items [3] - The store's fresh seafood and dessert offerings have attracted significant customer interest, with many shoppers citing freshness and quality as key reasons for their purchases [3] Operational Advantages - Hema Fresh leverages a supply chain that emphasizes direct sourcing, strict quality control, and efficient cold chain logistics, ensuring freshness and appealing to new consumer preferences [4] - The store integrates shopping with dining experiences, featuring live seafood processing and dining areas, catering to the fast-paced lifestyle of modern consumers [4] Economic Impact - The opening of Hema Fresh has had a notable positive impact on the Yantai Dazhong City shopping center, with over 650,000 visitors in the first 20 days and a 60% increase in foot traffic [4][5] - The store's success is part of a broader trend of "first-store economy," enhancing the competitiveness and attractiveness of the local commercial area [5]