Core Insights - The article highlights the rapid expansion of the discount supermarket brand Super Box Count NB, which has opened four new stores in Nanjing, bringing its total to 20 stores in just six months [1] - Super Box Count NB has undergone a brand upgrade from Hema NB to Super Box Count NB, with a focus on affordable community supermarket offerings [1] Company Overview - Super Box Count NB is positioned as a benchmark for affordable community supermarkets in China, utilizing large-scale direct sourcing and customized private labels to reduce costs [1] - The stores are designed with lightweight packaging and a focus on efficiency, featuring products displayed directly from cartons and turnover bins [1] Product Offering - The stores cover an area of 600 to 800 square meters and offer a range of products across four main categories: fresh produce, ready-to-eat items, standard goods, and frozen products [1] - Approximately 1,500 products are available to cater to four core consumption scenarios: cooking at home, ready-to-eat meals, leisure, and daily household needs [1] Market Trends - The sales trends over the past six months indicate that Nanjing consumers are seeking both affordability and quality, as evidenced by popular items such as imported durians, fresh milk, and baked goods [3]

Core Insights - JD Seven Fresh supermarket officially opened in Beijing's Wangjing area on October 1, coinciding with the National Day and Mid-Autumn Festival, attracting a large number of consumers and showcasing strong consumption vitality [1][15] Store Experience - The store features spacious aisles and clearly defined product sections, creating a festive atmosphere with Mid-Autumn themed displays, leading to a well-organized shopping experience for customers [3][10] - The bakery section highlighted over 20 new products, including unique items like black truffle toast and butterfly mousse cake, which attracted many baking enthusiasts [5][10] - The seafood section was particularly popular, with fresh products like live hairy crabs and salmon being in high demand, indicating a strong preference for quality seafood among consumers [8][15] Product Offerings - The store's self-branded products, such as 100% NFC pure juice and organic fresh milk, were well-received, along with a special Mid-Autumn section featuring traditional mooncakes and gift boxes [8][15] - The pricing strategy was competitive, with imported durian priced at 18.8 yuan per pound, appealing to cost-conscious consumers [6][15] Online Services - JD Seven Fresh also emphasized its online delivery service, promising delivery within 30 minutes, which was well-utilized by customers during the opening day [13][15] - The convenience of online ordering and quick delivery was highlighted by customer testimonials, showcasing the effectiveness of the service [13] Market Positioning - The opening of the Wangjing store enhances JD Seven Fresh's presence in the Beijing-Tianjin area, strengthening its network density and service capabilities in the instant retail sector [15] - The supermarket aims to meet diverse consumer needs with high-quality products and efficient service, positioning itself as a preferred choice for daily shopping and festive preparations [15]

Core Insights - The opening of Hema Fresh's first store in Yantai has led to exceptional sales performance, with daily transactions averaging 13,500 and total sales nearing 40 million yuan within the first month, significantly outperforming other national stores [2][4] - The store's unique operational model, which separates the sales area from online delivery warehouses, has contributed to its success, with online services reaching 230,000 transactions and generating over 10 million yuan in sales [2][4] - The popularity of Hema Fresh in Yantai reflects a shift in consumer preferences towards high-quality, experiential shopping, particularly among younger demographics [3][4] Sales Performance - Hema Fresh's Yantai store sold over 26 tons of imported durian and more than 100 units of Russian king crab daily during the first three days of operation [3] - Other high-performing products include Norwegian salmon and durian mille-feuille, each generating daily sales exceeding 100,000 yuan [3] Consumer Behavior - The new consumer groups, particularly those born in the 90s and 00s, prioritize emotional value and are willing to pay for high-quality, unique food items [3] - The store's fresh seafood and dessert offerings have attracted significant customer interest, with many shoppers citing freshness and quality as key reasons for their purchases [3] Operational Advantages - Hema Fresh leverages a supply chain that emphasizes direct sourcing, strict quality control, and efficient cold chain logistics, ensuring freshness and appealing to new consumer preferences [4] - The store integrates shopping with dining experiences, featuring live seafood processing and dining areas, catering to the fast-paced lifestyle of modern consumers [4] Economic Impact - The opening of Hema Fresh has had a notable positive impact on the Yantai Dazhong City shopping center, with over 650,000 visitors in the first 20 days and a 60% increase in foot traffic [4][5] - The store's success is part of a broader trend of "first-store economy," enhancing the competitiveness and attractiveness of the local commercial area [5]