"票根经济"玩出新花样 "票根经济"是一种新的经济模式，通过整合各类消费活动（如电影、赛事、演出、展会等）的门票凭证，与 商圈、餐饮、住宿等商户联动，推出跨场景优惠。 当下在国内不少地方，"票根经济"新模式正以润物无声之势，激发城市消费活力，塑造文旅新格局。"票根经 济"的"小切口"正在变成消费的"大入口"。 全国多地推出的"票根经济"创新玩法，正在将电影消费从影院延伸到整个城市消费链条。（新华社发） 深圳商报记者 李佳佳 根据国家电影局统计，截至2025年12月13日，全年电影总票房已达500.03亿元，总人次为11.94亿，其中国产 影片票房为409.52亿元，国产影片份额为81.90%。在年度票房榜上，《哪吒之魔童闹海》以超过154亿元的票 房高居榜首，紧随其后的是《唐探1900》《疯狂动物城2》等影片。 随着电影产业的繁荣发展，也带动了"电影＋"应用场景的不断丰富，以及消费链的不断延伸。记者近日发 现，全国多地推出的"票根经济"创新玩法，正在将电影消费从影院延伸到整个城市消费链条。 广东省已连续23年蝉联全国"票仓第一"。数据显示，截至12月13日，广东年度电影票房突破60.7亿元，吸引 超1.45亿 ...

Group 1 - The core idea of the articles is the collaboration between various departments to promote the integration of the film and dining industries during the National Day and Mid-Autumn Festival holidays, enhancing consumer experiences through "movie + food" initiatives [1][3]. - Multiple regions, including Beijing, Jiangsu, Zhejiang, Fujian, Henan, Hubei, Sichuan, and Yunnan, are leveraging local resources to boost the development of cultural tourism and dining sectors, stimulating new consumer vitality during the holidays [1]. - A new "ticket root map" feature, developed by China UnionPay and Maoyan Entertainment, will be launched nationwide by September 30, 2025, allowing users to access dining discounts near cinemas after purchasing movie tickets [1]. Group 2 - In Zhejiang, the "Follow the Movie to Tour Zhejiang and Taste Delicious Food" initiative has been introduced, providing a series of consumer subsidies that effectively promote holiday market consumption [3]. - Consumers can conveniently obtain viewing vouchers on ticketing platforms, which not only offer movie discounts but also unlock various attractions, shopping districts, and dining discounts across Zhejiang [3]. - In Lankai, visitors can receive discounts at local eateries by presenting their electronic movie tickets, demonstrating the effective integration of film and tourism [7].

Group 1 - The core idea of the news is the collaboration between multiple departments to promote the integration of the film and dining industries during the National Day and Mid-Autumn Festival holidays, enhancing consumer experiences through "movie + food" initiatives [1][3]. Group 2 - To stimulate market activity and enrich cultural consumption experiences, a "ticket root map" was launched by China UnionPay and Maoyan Entertainment, allowing users to access dining discounts near cinemas after purchasing movie tickets through the Maoyan App [3]. - The ticket root map platform includes geographical data from 12,000 cinemas nationwide, enabling precise matching and targeted distribution of dining discounts [3]. Group 3 - The flash purchase platform has integrated with Damai Movie services to create a cross-industry consumption model, combining cultural entertainment and dining, providing a one-stop shopping experience for consumers during the holiday [5]. - In Zhejiang, various promotional activities such as "Follow the Movie to Taste Zhejiang's Cuisine" have been launched, offering subsidies to stimulate holiday consumption [5]. Group 4 - In Lankai, visitors can receive discounts by showing their recent movie electronic tickets, demonstrating the practical benefits of the integration of film and dining experiences [7]. - A visitor expressed satisfaction with the dual benefit of watching a movie and using the ticket as a discount voucher for food [9].

Core Insights - The article discusses a series of initiatives launched by multiple departments to promote the integration of the film and dining industries during the 2025 National Day and Mid-Autumn Festival holidays, enhancing the "movie + food" consumption linkage [1][3]. Group 1: Initiatives and Collaborations - Various regions including Beijing, Jiangsu, Zhejiang, Fujian, Henan, Hubei, Sichuan, and Yunnan are collaborating to leverage resources effectively, boosting the development of cultural tourism and dining sectors [1]. - A "Follow the Movie to Taste Food" ticket root map was launched by China UnionPay and Maoyan Entertainment, officially available nationwide from September 30, 2025, aimed at enriching cultural consumption experiences during the holidays [1][3]. Group 2: Consumer Benefits - Users purchasing movie tickets through the Maoyan App can access dining discounts near cinemas, providing a dual benefit of "viewing + dining" [3]. - The ticket root map platform aggregates geographical data from 12,000 cinemas nationwide, enabling precise matching and targeted distribution of dining discounts [3]. Group 3: Regional Promotions - Zhejiang province has introduced the "Follow the Movie to Tour Zhejiang and Taste Food" initiative, offering consumer subsidies that effectively stimulate holiday market consumption [9]. - In Lankai, visitors can receive discounts by presenting recent electronic movie ticket stubs, enhancing the ticket root economy [13]. Group 4: Events and Activities - An autumn party at Taihu has attracted significant crowds, directly boosting consumption in surrounding dining, retail, and accommodation businesses [15]. - Longxing County's cultural tourism department is promoting ticket root economy benefits for fans attending the "Zhe BA" events during the National Day holiday, offering free entry to 19 scenic spots and discounts at 39 hotels [17][18].