IGG在经历大起大落之后似乎变得保守了。 去年IGG摆脱了自身的经营困境。公司营收超过57亿港元（约52亿人民币），同比增长9%，同时利润也增长697%达到5.8亿港元，相较于前年的亏损改善 了不少。不过IGG的优势依然在逐渐衰减。在Sensor Tower的发行商全球收入榜单上，此前IGG保持在15名上下，近两个月则掉至20多名的位置。IGG会感 到焦虑也在所难免。 现在IGG保持着每年30款左右的新品测试节奏。从产品类型来看，IGG对「创新」的看法发生了一些变化。可以发现，相较于之前女性向的《时光公 主》、狩猎共斗的《Yeager》等类型，近两年IGG的测试产品重新聚焦到SLG品类，收敛了想要突破小众赛道的想法。 新品研发依然坚持要有所创新，不过现在IGG也不希望离舒适圈太远了。 盯着市场爆款测试新品，过半都是SLG 前两年我们介绍过IGG在半年内测试了至少16款游戏，其中过半都是SLG产品。近一年来IGG依然维持着相近的节奏，并且仍然把筹码压在SLG品类上。 今年IGG在投资者电话会议中提到，接下来公司会有3款重磅产品，依照看好程度来排序的话，依次是SLG《Project PSS》、休闲社交《Tycoo ...

Core Viewpoint - IGG has experienced a significant turnaround in its financial performance, with total revenue for 2024 reaching HKD 57.37 billion (approximately RMB 53.6 billion), a year-on-year increase of about 9%, and net profit soaring to HKD 5.8 billion (approximately RMB 5.4 billion), marking a staggering year-on-year growth of approximately 700% [1][2][4]. Financial Performance - For the fiscal year ending December 31, 2024, IGG reported total revenue of HKD 5,737,114, up from HKD 5,265,911 in 2023 [2]. - The cost of sales decreased to HKD 1,126,244 from HKD 1,346,854, while net profit rose to HKD 582,580 from HKD 73,053 [2]. - Adjusted net profit for 2024 was HKD 607,011, compared to HKD 114,987 in 2023 [2]. Product Development and Diversification - IGG has launched two key products, "Tycoon Master" and "Frozen War," and tested nearly 40 new games over the past year, indicating a robust pipeline of new offerings [1][2][16]. - The company has successfully diversified its revenue streams, with the contribution from its flagship game "King of Kingdoms" dropping from 80% in 2022 to 45% in 2024, thanks to the performance of new titles [13][14]. Market Strategy and Future Outlook - IGG's strategy includes a focus on stable growth and long-term profitability, with a cautious approach to new business areas such as APP and AI [34]. - The company aims to maintain a balanced revenue structure while exploring new opportunities for growth, as evidenced by the anticipated success of upcoming titles like "Rebirth of Glory" [34][36].

上个月上市游戏公司陆续公布了2024年的业绩年报，游戏新知统计了63款游戏的年流水、收入及推广销售费用数据。 （注：披露流水的厂商包括研发商、发行商和IP授权方，比如盛天网络。披露流水亦不代表产品的总流水情况，比如中青宝联运的《阴阳师》仅代表自身 渠道的运营数据、冰川网络分开了游戏的海内外版本进行数据披露、星辉娱乐则合并了多地区版本的运营数据。） 统计对象中的新品不算多。其中SLG产品的营收水平依然一骑绝尘，代表性厂商神州泰岳和IGG都出现了营收和利润的同步增长，前者的王牌产品仍在发 力，而后者的2款新品也出现了收入的增长。另外一些像是捕鱼等存量产品也守住了自己的领地。 小游戏作为热门赛道促成了不少爆款。比如在中青宝、掌趣科技、冰川网络的营收结构中，小游戏都成为了主要产品之一。此外依然有富春股份等游戏公 司在财报中表露出对小游戏赛道的看重和投入。 | | | | 2024年游戏流水&收入&推广费用 | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | | | | 制图:游戏新知(youxixinzhi) | | | | | | | 序号 披 ...