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继续看好游戏板块!投资逻辑再更新
2025-06-12 15:07
Summary of Key Points from the Conference Call Industry Overview - The gaming industry is experiencing accelerated growth in the first four months of 2025, driven by low base effects, long-term operations, and new product launches, with overseas markets showing particularly strong performance, achieving a growth rate of approximately 18% in Q1 and maintaining a significant single-digit growth in April [1][3][9] - The overall valuation of the gaming industry is expected to rise from a range of 15-20 times to 20-25 times, contingent on sustained industry prosperity and influx of new capital [1][5] Company Performances Century Huatong - Benefiting from the success of "Whiteout Survival" and the domestic version "Endless Winter," with overseas monthly revenue reaching approximately $150 million and domestic revenue around $110 million [1][12] - The new game "King's Shot" launched in Q1 is projected to generate monthly revenue of $30-40 million, with optimistic annual performance expectations [1][12] Giant Network - Stable revenue from existing games, with the new game "Super Burning Action Group" showing increasing internal test data, achieving monthly revenue of $20-30 million in May [1][6][13] - The company is expected to see further revenue growth with increased marketing efforts [1][6] 37 Interactive Entertainment (Ji Bi Te) - Existing products "Wen Dao" and "Yi Nian Xiao Yao" maintain stable performance, while the new game "Wen Dao Chang Sheng" contributes additional revenue [1][6][14] - Upcoming new products are expected to continue generating interest and revenue in the second half of the year [1][6] Kying Network - The AI dating game "Evadix" has received positive reviews, with significant commercial potential and stable long-term operational capabilities [2][15] - Expected net profit for 2025 is projected to exceed 2 billion yuan, with two major titles, "Douluo Dalu" and "Tomb Raider Notes," set to launch in the second half of the year [2][16] Perfect World - Anticipated to become a major player in the domestic market, with expectations for a new product to generate revenue between 6 to 8 billion yuan, and optimistic projections reaching up to 10 billion yuan [17] - The company has shown significant improvement in Q1 2025, primarily driven by the "Zhu Xian" online game, with further mobile game releases expected to enhance revenue [17] Policy Environment - Increased support from government policies for the gaming industry, with various provinces implementing measures to promote local gaming industries, including stable issuance of domestic and imported game licenses [7][8] Market Trends - The overall market data from January to April 2025 indicates a recovery in revenue growth, with a notable performance from overseas markets and several companies exceeding expectations [9][10] - The upcoming summer peak season is expected to bring positive changes in sequential data, with a favorable policy environment supporting innovation and overseas business development [11] Conclusion - The gaming industry is on a positive trajectory, with various companies demonstrating growth potential and unique advantages. Kying Network and Perfect World are particularly noteworthy for their strong performance and future prospects, reflecting the overall positive trend in the gaming sector [18]
63款游戏年流水曝光:一款推广花了6.6亿,12款流水超五亿
3 6 Ke· 2025-05-07 12:18
Core Insights - The gaming industry is witnessing a significant focus on SLG (Simulation and Strategy Games) products, with companies like Shenzhou Taiyue and IGG reporting synchronized growth in revenue and profits from their flagship titles [2][6][10] - Mini-games are emerging as a popular segment, contributing significantly to revenue for companies such as Zhongqingbao and Zhangqu Technology, indicating a shift in consumer preferences [2][24][30] Revenue and Performance - In 2024, 12 games reported annual revenues exceeding 500 million yuan, with 10 games showing year-on-year growth, including titles like "Age of Origins" and "Doomsday: Last Survivors" [6][7] - Shenzhou Taiyue's "Age of Origins" generated 352,915 million yuan in revenue, marking a 7% increase, while "War and Order" also maintained strong performance with over 100 million yuan in revenue [7][8] - IGG's "Kingdom Age" remains a top revenue generator, although its income has declined from 30 billion HKD to nearly 26 billion HKD [11] Marketing and Promotion - Ten games had promotional expenses exceeding 10 million yuan, with "Age of Origins" leading at 66,080 million yuan, representing 19% of its revenue [18][19] - Companies are increasingly focusing on reducing promotional expenditures to enhance profitability, as seen with "Super World" and "War and Order" [20][21] Mini-Game Market - The mini-game market is experiencing rapid growth, with a reported revenue of 39.836 billion yuan in 2024, a 99.18% increase year-on-year [24] - Companies like Xinghui Entertainment and Zhongqingbao are actively investing in mini-games, with titles like "Anti-Japanese Heroes 2" generating significant revenue [30][32] Future Developments - Shenzhou Taiyue is planning to test new SLG titles in the overseas market, indicating a strategic expansion [10] - IGG is also set to launch new SLG projects, aiming for diversified growth in the coming years [12]