Core Viewpoint - The article emphasizes that new retail has not disappeared but has returned to its essence, focusing on core business models and product strength after a decade of exploration and competition in the industry [5][26]. Group 1: New Retail Evolution - In 2015, Alibaba initiated the "NB project," which later became Hema, marking the beginning of a new retail era in China [10]. - Hema's first store opened in January 2016, quickly gaining popularity with its unique model of "store as warehouse + instant delivery," achieving approximately 250 million yuan in revenue in its first year [12]. - The period from 2016 to 2019 is described as the "golden three years" for new retail, with significant investments and interest from various sectors [14]. Group 2: Challenges Faced - High operational costs and difficulties in achieving profitability were significant challenges, with delivery costs and other expenses compressing profit margins [15]. - Blind expansion led to cash flow issues, as companies pursued new business models without a clear path to profitability [15]. - The supply chain transformation lagged behind, resulting in product homogeneity and consumer dissatisfaction [15]. Group 3: Strategic Shifts - Major players like Hema have begun to retract their strategies, focusing on core businesses such as Hema Fresh and community discount stores [16]. - Hema's CEO emphasized that "product strength" is the core competitive advantage, leading to a renewed focus on product and service quality [18]. - Hema aims to build a "data-supply chain-experience" system to enhance product strength and consumer experience [18]. Group 4: Return to Retail Fundamentals - The article discusses the skepticism surrounding the future of new retail, with significant corporate actions indicating a shift in strategy [28]. - Hema's integration into Alibaba's ecosystem through platforms like Taobao and 88VIP enhances its user base and operational efficiency [28]. - The competition in the next phase will focus on the essence of retail, including product strength, supply chain efficiency, and consumer experience [26]. Group 5: Future Outlook - Hema's journey from its first store in 2016 to its current brand proposition reflects the evolution of new retail from concept to practical application [29]. - The article suggests that as competition centers on product strength and supply chain efficiency, new retail may enter a phase of significant value creation [29].

Core Viewpoint - The article provides a comprehensive overview of the latest trends and new product launches in the baking industry, highlighting innovative offerings from various brands and companies. Group 1: New Product Launches - Ze Tian Ben Jia introduces "Pixel Berry Copper Roasted Cake" featuring large blueberries and yogurt cream [10] - Gao Cai Sheng presents "Duck's Milk Bread" made with fresh coconut milk and a crispy outer shell [14] - PantrysBest launches "Lychee and Plum Cake," combining seasonal lychee with plum flavors [16] - Qikong's store offers "Crepe Toast," known for its soft texture and rich flavor [18] - Lawsonina releases "Soft Heart Bread," a fluffy bread with multiple flavor options [21] - Youhe's "Black Pepper Sausage Danish Stick" combines black pepper aroma with sausage in a flaky pastry [23] - Bread Workshop's "Ice Skin Mousse" features various fruity flavors [26] - KenGee's "Lemon Yuzu Ice Chiffon" is described as refreshing and light for summer [29] - Gu Gu Bread's "Berry Basque" combines multiple berry flavors in a creamy dessert [31] - Sun Beibei's "Lime Cheese Cake" offers a blend of rich cheese and zesty lime [33] Group 2: Industry News - Honey City Love becomes a sponsor for the 2025 Suzhou Super League, indicating growth in brand visibility [150] - General Mills collaborates with Mott's to launch a new soft-baked snack made with fruit puree [151] - Yakult introduces a zero-sugar version of its probiotic drink, enhancing nutritional value [152] - Wei Quan Catering announces that its coffee will switch to A2 beta-casein protein milk, responding to consumer demand [153] - Cha Yan Yue Se launches its first short-shelf-life pastry, indicating a trend towards fresh baked goods [154] Group 3: Company Developments - Bawang Tea Ji sells 51% of its Thai company stake, marking a significant step in its Southeast Asian expansion strategy [156] - Several industry leaders are recognized in the 2025 Forbes China Best CEO list, showcasing notable achievements in the sector [157] - Naixue faces allegations of workplace bullying, raising concerns about company culture [158] - Barry Callebaut lowers its sales forecast, reflecting challenges in the global chocolate market [159]