以下文章来源于壹览商业 ，作者蒙嘉怡 壹览商业 . 消费、零售、商业、财经，深度洞察，数据追踪，在这里看到更多的变与不变。 新零售告别风口，回归本质。 2 0 2 5 年 8 月，上海森兰商都的盒马 X 会员店正式关闭，盒马鲜生计划财年内开出近 1 0 0 家门店，这标志着盒马彻底退出会员店赛道，转向聚焦盒马鲜生和社区折扣店两种主力业 态。与此同时，京东宣布在江苏宿迁与河北涿州连开 5 家京东折扣超市；美团旗下硬折扣品 牌"快乐猴"首店也将在杭州揭开面纱。 导读： 新零 售没 有 消 亡 ， 只 是 回 到了原点。 壹览商业 丨 出品 昔日鏖战新零售的三巨头，在十年探索后终现分野。 1 新零售十年沉浮：从疯狂回归理性 蒙嘉怡 丨 作者 木鱼 丨 编辑 2 0 1 5 年，阿里内部孵化了一个叫" NB 项目"的新实验，这便是盒马的前身。而阿里的这项 实验，拉开了中国商业新零售十年的序幕。 那一年，拥有近 3 0 年零售行业积淀、曾为京东物流体系奠基的侯毅辞去职务回到上海，想 做线上线下一体化的超市，与时任阿里集团 CEO 的张勇不谋而合。 图源：网络 2 0 1 6 年 1 月，盒马首家门店在上海金桥低调开业， ...

Core Viewpoint - The article provides a comprehensive overview of the latest trends and new product launches in the baking industry, highlighting innovative offerings from various brands and companies. Group 1: New Product Launches - Ze Tian Ben Jia introduces "Pixel Berry Copper Roasted Cake" featuring large blueberries and yogurt cream [10] - Gao Cai Sheng presents "Duck's Milk Bread" made with fresh coconut milk and a crispy outer shell [14] - PantrysBest launches "Lychee and Plum Cake," combining seasonal lychee with plum flavors [16] - Qikong's store offers "Crepe Toast," known for its soft texture and rich flavor [18] - Lawsonina releases "Soft Heart Bread," a fluffy bread with multiple flavor options [21] - Youhe's "Black Pepper Sausage Danish Stick" combines black pepper aroma with sausage in a flaky pastry [23] - Bread Workshop's "Ice Skin Mousse" features various fruity flavors [26] - KenGee's "Lemon Yuzu Ice Chiffon" is described as refreshing and light for summer [29] - Gu Gu Bread's "Berry Basque" combines multiple berry flavors in a creamy dessert [31] - Sun Beibei's "Lime Cheese Cake" offers a blend of rich cheese and zesty lime [33] Group 2: Industry News - Honey City Love becomes a sponsor for the 2025 Suzhou Super League, indicating growth in brand visibility [150] - General Mills collaborates with Mott's to launch a new soft-baked snack made with fruit puree [151] - Yakult introduces a zero-sugar version of its probiotic drink, enhancing nutritional value [152] - Wei Quan Catering announces that its coffee will switch to A2 beta-casein protein milk, responding to consumer demand [153] - Cha Yan Yue Se launches its first short-shelf-life pastry, indicating a trend towards fresh baked goods [154] Group 3: Company Developments - Bawang Tea Ji sells 51% of its Thai company stake, marking a significant step in its Southeast Asian expansion strategy [156] - Several industry leaders are recognized in the 2025 Forbes China Best CEO list, showcasing notable achievements in the sector [157] - Naixue faces allegations of workplace bullying, raising concerns about company culture [158] - Barry Callebaut lowers its sales forecast, reflecting challenges in the global chocolate market [159]