21世纪经济报道记者贺泓源、实习生谭伊亭 报道 阿里影业正在弱化自己的电影概念。 一个明显的表现便是，更名。2025年5月21日，阿里大文娱集团宣布即日起更名为虎鲸文娱集团，旗下 阿里影业拟更名为大麦娱乐。 对于阿里影业更名，阿里方面回应称，随着过去几年该公司业务版图的不断扩充，"影业"已经不能涵盖 公司全部的业务场景。"我们除了电影，还有演出、商业衍生、剧集、艺人经纪等多个业务板块，更名 将更符合公司未来多元化发展的需求。"阿里影业提到。 对于未来战略，阿里影业表示，未来其将以"娱乐和AI"作为两大战略关键词，努力成为亚洲领先的、具 有科技基因的现实娱乐公司。 对于现实娱乐（Real-life Experience），阿里方面解释为，这是一种区别于数字化、碎片化、虚拟化等 数字娱乐方式的现场娱乐方式，更强调现场体验、互动体验和沉浸体验。 前述种种说法，看起来都离电影很远。 阿里影业更名背后是，电影市场低迷。今年五一档票房7.47亿元，同比下滑51.1%。其中，日均票房1.5 亿元，接近10年来最低（不含2020及2022年）。 这也影响了阿里影业的业绩。最新财年，阿里影业将电影相关分部合并为"电影科技与投资 ...

Group 1 - The core viewpoint of the articles highlights the impressive sales performance of Nayuki after its strategic upgrade, with significant sales increases driven by innovative products and new store openings [1][4] - The new product "Dai Dai Hua Pan Tao Ice Milk" has quickly gained popularity, ranking second on the delivery platform's trending list, with some stores experiencing a 290% month-on-month sales increase [1] - Nayuki's second Green store opened in Shenzhen, attracting massive crowds and achieving over a thousand orders on its first day, demonstrating strong consumer interest in health-oriented products [1][4] Group 2 - The "Flash Purchase" collaboration with delivery platforms led to a more than 200% year-on-year increase in order volume within 24 hours, positioning Nayuki ahead of other tea brands [1] - The product lineup, including "Daily 500 Vegetable and Fruit Bottle" and "Seasonal Green" series, reflects a growing consumer preference for health-conscious options [3] - Nayuki is accelerating the nationwide rollout of Green stores, with 31 locations opened in major cities, indicating a robust demand for healthy and light food and beverage options [4]