Core Insights - Jietu Motors has launched the new model Jietu X70L with a starting pre-sale price of 109,900 yuan, adopting a "more features without increasing price" strategy in response to the competitive fuel vehicle market [2] - The Jietu X70L features high-end specifications such as the Qualcomm 8155 chip and a 15.6-inch central control screen, which were previously exclusive to models priced above 150,000 yuan [2] - The vehicle offers two engine options: a 1.5T engine with a maximum power of 184 horsepower and a 2.0T engine with a maximum power of 254 horsepower, along with CDC electromagnetic suspension for improved ride comfort [2] Sales Performance - In the first eight months of 2025, Jietu Motors sold 402,900 vehicles, marking a year-on-year increase of 27.3%, with total sales surpassing 1.93 million units [3] - The Jietu X70 series has sold over 970,000 units globally, serving as a key sales pillar for the company [3] Product Strategy - Jietu Motors is pursuing a "fuel + hybrid + luxury" product strategy to balance its transition to new energy vehicles while maintaining its fuel vehicle base [3] - The company has developed a "Travel +" ecosystem strategy, which differentiates it in a competitive market by focusing on travel-related product offerings [3] Distribution Network - Jietu Motors has over 500 sales service outlets nationwide and plans to establish more than 600 experience centers and 1,200 city showrooms and direct sales stores, leading among domestic brands in channel density [3] - The expansion of the product matrix across fuel, hybrid, and luxury lines presents a challenge for efficient allocation of channel resources [3]

Core Viewpoint - The 2025 China Rally Championship (referred to as "Rally") has seen a significant increase in participation from domestic automotive brands, indicating a shift towards using the event as a platform for brand promotion and marketing [1][3][4]. Group 1: Participation and Competition - This year's Rally features a total distance of 5,183 kilometers, attracting nearly 130 teams, including 105 cars (with 10 electric vehicle teams) and 23 motorcycles, totaling 233 participants [3]. - Major domestic manufacturers, including Chery and Great Wall Motors, are actively participating, with Chery's upgraded model leading in the T1.1 category as of May 25 [3][4]. Group 2: Technological Testing and Development - The Rally is recognized as "Asia's toughest event," with 65% of the course through desert terrain, providing a rigorous testing ground for automotive technology and product performance [5][6]. - The extreme conditions of the Rally allow manufacturers to collect valuable data on vehicle performance, which can be used to optimize mass-produced models, enhancing their competitiveness in the market [6][7]. Group 3: Brand Building and Market Strategy - Participation in the Rally serves as a platform for manufacturers to enhance their brand image and consumer trust by demonstrating product reliability under extreme conditions [7][8]. - The event is viewed as a long-term strategic investment for manufacturers, aiming to improve product quality and brand loyalty while also providing opportunities for international market exposure [9][10]. Group 4: Industry Trends and Future Outlook - The increasing involvement of domestic brands in the Rally reflects a growing focus on SUVs and off-road vehicles, driven by market demand and consumer preferences among younger demographics [10][11]. - Long-term participation in high-level international events like the Rally is seen as a way for manufacturers to gain technical and standard-setting authority, which is crucial for enhancing competitiveness and market share [10][11].