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捷途X70L进入10万级燃油车市场,以“增配不增价”策略巩固品牌基盘
Jing Ji Guan Cha Bao· 2025-09-12 17:27
9月10日,捷途汽车旗下全新车型捷途X70L开启预售,预售限时权益价10.99万元起。这款新车到底有 何亮点?它将能否影响捷途汽车以及中型SUV市场的格局? 面对合资品牌"简配降价"求生的燃油车市场环境,捷途此次选择了"增配不增价"的竞争策略。 捷途X70L全系标配高通8155芯片和15.6英寸中控屏幕,支持左右各10度旋转,这一配置组合在一年前 还是15万级以上车型的专属。 智能化方面,捷途采取"油电同智"战略,X70L没有盲目堆砌激光雷达等前沿配置,而是聚焦语音交 互、360°全景影像等高频使用功能的体验优化。 (作者 濮振宇) 免责声明:本文观点仅代表作者本人,供参考、交流,不构成任何建议。 濮振宇 2025年1至8月,捷途汽车累计销售40.29万辆,同比增长27.3%。截至8月底,捷途汽车累计销量突破193 万辆,捷途X70系列全球累计销量已超97万辆,是捷途汽车的销量支柱。 捷途为了既推进新能源转型,又不放弃燃油车基本盘,打造了"燃油+混动+豪华"的三大产品板块。燃 油车方面,X70系列和旅行者系统聚焦经济型市场;混动越野领域,山海序列面向主流家庭用户;豪华 越野领域,纵横G700开启全球盲订。 捷 ...
环塔赛再成车企“心头好”
Zhong Guo Qi Che Bao Wang· 2025-06-03 01:34
Core Viewpoint - The 2025 China Rally Championship (referred to as "Rally") has seen a significant increase in participation from domestic automotive brands, indicating a shift towards using the event as a platform for brand promotion and marketing [1][3][4]. Group 1: Participation and Competition - This year's Rally features a total distance of 5,183 kilometers, attracting nearly 130 teams, including 105 cars (with 10 electric vehicle teams) and 23 motorcycles, totaling 233 participants [3]. - Major domestic manufacturers, including Chery and Great Wall Motors, are actively participating, with Chery's upgraded model leading in the T1.1 category as of May 25 [3][4]. Group 2: Technological Testing and Development - The Rally is recognized as "Asia's toughest event," with 65% of the course through desert terrain, providing a rigorous testing ground for automotive technology and product performance [5][6]. - The extreme conditions of the Rally allow manufacturers to collect valuable data on vehicle performance, which can be used to optimize mass-produced models, enhancing their competitiveness in the market [6][7]. Group 3: Brand Building and Market Strategy - Participation in the Rally serves as a platform for manufacturers to enhance their brand image and consumer trust by demonstrating product reliability under extreme conditions [7][8]. - The event is viewed as a long-term strategic investment for manufacturers, aiming to improve product quality and brand loyalty while also providing opportunities for international market exposure [9][10]. Group 4: Industry Trends and Future Outlook - The increasing involvement of domestic brands in the Rally reflects a growing focus on SUVs and off-road vehicles, driven by market demand and consumer preferences among younger demographics [10][11]. - Long-term participation in high-level international events like the Rally is seen as a way for manufacturers to gain technical and standard-setting authority, which is crucial for enhancing competitiveness and market share [10][11].