Core Viewpoint - The article discusses the rise of "superfoods" in the market, highlighting their marketing appeal and the trend of food brands incorporating these ingredients into their products to attract consumers [5][19][33]. Group 1: Definition and Popularity of Superfoods - "Superfood" is a vague term originating from the West, referring to foods rich in certain nutrients, but lacks a strict scientific definition [13][15]. - The popularity of superfoods has surged recently, with various brands launching products featuring ingredients like kale, beetroot, and turmeric, which are marketed for their health benefits [6][7][10]. - A significant factor in the rise of superfoods is a 2022 article from Harvard Health that listed ten superfoods, which gained traction on social media and contributed to the perception of these foods as health-enhancing [20][23]. Group 2: Market Trends and Brand Strategies - In the past year, many food and beverage brands have introduced new products centered around superfoods, with notable examples including Heytea's kale-based drink and various offerings from other tea brands [6][7][10]. - The trend has expanded beyond beverages to include snacks and meal replacements, with brands like White Elephant and Wang Baobao launching products that emphasize the health benefits of superfoods [10][26]. - Social media data indicates that the most common associations with superfoods have shifted from weight loss to nutrition, reflecting a broader acceptance of these ingredients in everyday diets [29]. Group 3: Historical Context and Marketing Dynamics - The article traces the historical context of superfoods, noting that many have undergone similar marketing transformations in the past, such as bananas and avocados, which were once considered difficult to sell but became popular through strategic marketing [35][37]. - The marketing of superfoods often emphasizes their health benefits while downplaying their historical challenges in gaining consumer acceptance, suggesting that the appeal of superfoods is as much about marketing as it is about nutrition [33][40].

继羽衣甘蓝后，喜茶、奈雪、M stand、挪瓦咖啡等咖饮品牌们又迷上将红菜头、巴西莓、姜黄等冷门的"超级植物"加入 到菜单中。 植物咖饮，品牌推新的流量密码 近期，"超级植物"在咖饮圈爆火。 "超级植物"一词源自西方概念"超级食物"的延伸，通常代指营养密度高，富含维生素的健康植物的统称。《现制饮品新 品趋势观察报告2024》显示，超级植物是2024年新茶饮的"黑马选手"，喜茶、奈雪的茶、茶百道、茶救星球等多个茶饮 品牌，均推出了羽衣甘蓝、红菜头、奇异果等，主打纤体、减脂、养颜功效的超级植物果蔬茶。 △图片来源：图虫创意 来到2025年，在刚结束不久的2025 HOTELE上海展上，红餐网也留意到，除了"顶流"羽衣甘蓝，各种"超级植物"频繁出 现在各大茶咖品牌的展位中，其中巴西莓、红菜头和姜黄的热度颇高，大有成为"超级植物"新顶流的趋势。 譬如最近风头正盛的红菜头（甜菜根），因富含膳食纤维和维生素C，就被不少咖饮品牌纳入新产品中。 …… 4月中旬喜茶推出新品"木姜子滇木瓜"，将木姜子和酸木瓜融入到饮品内，内含手工刨制成全新小料"木姜子豌豆凉粉"， 备受消费者关注；古茗则推出"大橘姜黄"新品，率先把姜黄应用在奶茶 ...