最近，"苹果烤奶"刷屏 小红书。 "冬日来一杯热乎乎的苹果烤奶吧"话题已有 100万+人浏览 ，大量博主分享制作教程与成品图。 从苹果奶绿等果奶到解构苹果，再到苹果烤奶， "苹果才不是无聊的水果"，这句话的含金量还在上升。 社交平台上 "苹果烤奶"刷屏了 从博主们分享的教程来看，做法大致相似： 最近，社交平台上流行起一杯"苹果烤奶"。 "冬日来一杯热乎乎的苹果烤奶吧"这个话题，目前在小红书上已经有100万+浏览量。 和精致咖啡、复杂特调不同， 苹果烤奶的制作几乎没有门槛 ，原料易得、步骤也不复杂，这种随手可得 的DIY做法很快吸引了大批网友关注。 把苹果去皮去核切块，放进杯子或耐热容器中，加入少量蜂蜜和一小撮盐，先用微波炉加热2-3分钟，让 苹果变软出汁；取出后稍微压一压，再倒入牛奶，搅匀后继续加热1分钟左右，一杯热乎乎的苹果烤奶就 完成了。 评论区里，不少人一边晒成品，一边说： "一个放到无人问津的苹果终于有它的存在价值了" "很好喝， 像一杯热乎乎的甜点""谈不上惊艳，但喝起来很舒服"。 还有网友贴心给出不少"注意事项"，比如： 也正是这种 "看完就能自己复刻" 的特质，让苹果烤奶很快在平台上火起来。 苹 ...

Core Viewpoint - The article discusses the rise of "superfoods" in the market, highlighting their marketing appeal and the trend of food brands incorporating these ingredients into their products to attract consumers [5][19][33]. Group 1: Definition and Popularity of Superfoods - "Superfood" is a vague term originating from the West, referring to foods rich in certain nutrients, but lacks a strict scientific definition [13][15]. - The popularity of superfoods has surged recently, with various brands launching products featuring ingredients like kale, beetroot, and turmeric, which are marketed for their health benefits [6][7][10]. - A significant factor in the rise of superfoods is a 2022 article from Harvard Health that listed ten superfoods, which gained traction on social media and contributed to the perception of these foods as health-enhancing [20][23]. Group 2: Market Trends and Brand Strategies - In the past year, many food and beverage brands have introduced new products centered around superfoods, with notable examples including Heytea's kale-based drink and various offerings from other tea brands [6][7][10]. - The trend has expanded beyond beverages to include snacks and meal replacements, with brands like White Elephant and Wang Baobao launching products that emphasize the health benefits of superfoods [10][26]. - Social media data indicates that the most common associations with superfoods have shifted from weight loss to nutrition, reflecting a broader acceptance of these ingredients in everyday diets [29]. Group 3: Historical Context and Marketing Dynamics - The article traces the historical context of superfoods, noting that many have undergone similar marketing transformations in the past, such as bananas and avocados, which were once considered difficult to sell but became popular through strategic marketing [35][37]. - The marketing of superfoods often emphasizes their health benefits while downplaying their historical challenges in gaining consumer acceptance, suggesting that the appeal of superfoods is as much about marketing as it is about nutrition [33][40].

Core Viewpoint - The trend of incorporating "super plants" into beverage menus is gaining momentum among various tea and coffee brands, driven by consumer demand for healthier options and the nutritional benefits of these ingredients [2][11][14]. Industry Trends - The term "super plants" is derived from the Western concept of "superfoods," referring to nutrient-dense plants rich in vitamins [2]. - A report indicates that super plants are expected to be a significant trend in new tea beverages for 2024, with brands like Heytea and Nayuki introducing products featuring ingredients like kale, beetroot, and kiwi [2][10]. - The popularity of super plants is reflected in the increasing search index, which saw an 84.09% year-on-year growth, and a 166.10% increase in the comprehensive index [13]. Product Innovations - Various brands are launching new products featuring super plants, such as Tims' "Beetroot and Ginseng Energy Bottle" priced at 25 yuan, and NOWWA's "Beetroot and Purple Cabbage Americano" priced at 28 yuan [7][9]. - Nayuki's "Slim Green Bottle" and Heytea's "Beetroot Beauty Bottle" have also gained popularity, with significant sales figures reported [15]. Consumer Demand - The health trend is driving consumer interest in beverages that offer natural flavors and nutritional benefits, as opposed to traditional drinks that may contain artificial additives [11][14]. - The demand for plant-based beverages is expected to create growth opportunities in the tea and coffee market, as consumers increasingly seek healthier options [11][14]. Challenges - The use of fresh plant ingredients presents challenges such as short shelf life and higher spoilage rates, which can increase costs for beverage brands [14]. - As more brands enter the super plant beverage market, there is a risk of product homogenization, which could impact differentiation and market share [14].