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透视:看30家头部仪器品牌如何重塑售后价值?仪器信息网客户关怀季五届总回顾
仪器信息网· 2025-12-08 09:07
Core Insights - The article emphasizes a significant shift in the scientific instrument industry from "selling equipment" to "selling services," highlighting the importance of after-sales service as a core element of brand trust [2][3] - The "Customer Care Season" initiative, launched in 2021, has seen participation from 30 brand partners and over 9,000 users, showcasing the proactive approach to after-sales service [2][3] Group 1: Customer Care Season Overview - The "Customer Care Season" has evolved over five years, with over 9000 users participating and more than 100 engineers providing live Q&A sessions [2][3] - In 2025, the initiative will upgrade to include live streaming and on-site inspections, enhancing user engagement and service visibility [3] Group 2: Brand Participation and Strategies - PerkinElmer has introduced a one-stop service system since 2010, enhancing user experience through live demonstrations in real lab settings [5][6] - Thermo Fisher has created five inspection videos focusing on key product lines, successfully visualizing service processes and building industry benchmarks [10][12] - Danaher Group has integrated its sub-brands to provide comprehensive service coverage across various fields, showcasing a collaborative service model [14][16] Group 3: Domestic Brands and Innovations - Domestic brands like Puxi and Leici are shifting from reactive to proactive service strategies, with Puxi hosting live training sessions to address user queries [25][27] - New entrants like Tianmei and Yuanxi are showcasing their service capabilities through on-site inspections and interactive content [29] Group 4: Value Creation and Marketing - The article outlines three core values that drive long-term brand growth: building brand trust through real service scenarios, reaching high-intent users, and establishing differentiated service reputations [34] - Jenoptik emphasizes the importance of high-quality service alongside product quality, aiming to transform every interaction into a trust-building opportunity [21]
北交所科技成长产业跟踪第三十三期:中央财经委定调推进海洋经济高质量发展,关注北交所深海经济产业链企业
Hua Yuan Zheng Quan· 2025-07-07 08:58
Group 1 - The central government emphasizes the high-quality development of the marine economy, with the national marine GDP expected to reach 11.18 trillion yuan in 2025, reflecting a year-on-year growth of 5.9% in 2024 [4][11][20] - The marine economy's contribution to the national GDP is projected to be 7.8%, with 15 marine industries achieving a total added value of 4.3733 trillion yuan in 2024, growing by 7.5% [21][22] - The deep-sea technology sector is identified as a key area for development, with significant investments and strategic initiatives aimed at enhancing capabilities in underwater observation, construction, and resource extraction [9][30][31] Group 2 - The report identifies 11 companies within the deep-sea economic industry chain listed on the Beijing Stock Exchange, including Audiwei (ultrasonic underwater ranging sensors), Wantong Hydraulic (hydraulic cylinders for offshore drilling platforms), and Klete (ventilation and air treatment systems) [40] - The marine engineering equipment manufacturing industry in China is experiencing a recovery, with an expected added value of 112.6 billion yuan in 2025, following a growth of 9.1% to 103.2 billion yuan in 2024 [30][33] - The report highlights the increasing market interest in deep-sea technology, with emerging sectors such as deep-sea energy storage and carbon sequestration expected to drive future growth [31][32]
国际品牌、前沿会议与展位图大公开!仪器采购/研发/决策者必收~
仪器信息网· 2025-06-03 06:22
Core Viewpoint - The PMEC China Laboratory Instruments and Equipment Exhibition will take place from June 24-26, 2025, at the Shanghai New International Expo Center, showcasing over 300 renowned domestic and international brands, with nearly 15% being international brands [1][3]. Group 1: Exhibition Overview - The exhibition will feature a complete value chain from basic laboratory equipment to advanced analytical instruments, including life science instruments and laboratory construction [1]. - The core theme of the exhibition is "Intelligent, Safe, and Precise," aiming to promote the digitalization, intelligence, and sustainability of laboratory construction [3]. Group 2: Participating Companies - Major international brands participating include Nouryon, BRAND, Daicel, Corning, Malvern, and Agilent, among others, each presenting their latest products and technological advancements [1][3]. - DACHANG Huajia focuses on providing advanced analytical instruments and equipment, offering comprehensive services including installation and technical training [7]. - LGC Standards, a division of LGC Group, is recognized for its quality assurance and research tools, operating in over 170 countries [9]. Group 3: Forums and Discussions - The exhibition will host a series of professional forums, including discussions on the 2025 edition of the Chinese Pharmacopoeia and innovations in digital laboratories [41][43]. - Topics will cover quality standards, microbial standards, and chromatography analysis methods, aimed at enhancing laboratory efficiency and data quality [48][52]. Group 4: Registration and Attendance - Attendees are encouraged to register before June 20 to waive the 100 RMB entrance fee, emphasizing the importance of early registration [4][58].