Core Insights - The China (Shanghai) International Musical Instruments Exhibition showcased the industry's core data and innovative achievements, highlighting the dual focus on traditional and smart musical instruments to maintain China's position as a global leader in manufacturing, consumption, and export of musical instruments [1][3]. Industry Overview - The exhibition attracted nearly 1,700 companies from 28 countries and regions, covering an exhibition area of 140,000 square meters [3]. - Smart musical instruments emerged as a focal point, featuring products like a headless electric guitar with built-in chips and audio algorithms, and a digital piano with advanced sampling sources and intuitive interfaces [3][5]. Financial Performance - According to the China Musical Instruments Association, the smart musical instrument sector is projected to achieve a revenue of 5.655 billion yuan in 2024, accounting for nearly 30% of the total revenue of large-scale musical instrument enterprises, with a profit of 361 million yuan and a profit margin of 6.39%, leading the industry [3][5]. Export Growth - In 2024, exports of musical instruments to ASEAN markets are expected to grow by 50%, while exports to countries involved in the Belt and Road Initiative are projected to increase by nearly 30%, reflecting strong recognition from over 20 major musical instrument producing and selling countries [3]. Future Trends - The integration of artificial intelligence in smart musical instruments allows for features like automatic accompaniment and real-time error correction, lowering the learning barrier and enhancing performance and creative sharing [5]. - Industry experts suggest that future professionals in the musical instrument sector will need to be proficient not only in traditional music notation but also in digital programming, indicating a shift in consumer interaction with musical instruments [5].

Core Insights - The 2025 Shanghai International Musical Instruments Exhibition took place from October 22 to 25, covering an area of 150,000 square meters across 14 exhibition halls, showcasing a blend of traditional craftsmanship and smart technology in music [1][4] Company Highlights - Helen Piano, a leading Chinese piano brand, showcased a comprehensive range of musical instruments and innovative products under the theme "Technology Empowers Music, Education Connects the Future" [1][4] - The exhibition attracted numerous industry experts and leaders, including Wang Shicheng, Vice Secretary of the China Light Industry Federation, and renowned composer and performer Bian Liunian, who visited Helen Piano's booth [3] - Helen Piano's Chairman, Chen Helen, emphasized the company's commitment to elevating Chinese manufacturing to intelligent manufacturing, providing high-quality piano products and services to global music enthusiasts [3][9] Product Showcase - Helen Piano planned four major exhibition areas to cater to diverse musical needs, including traditional acoustic pianos, AI smart digital pianos, drums, folding pianos, and electric wind instruments [4][6] - The acoustic piano area featured classic upright and grand pianos, praised for their rich sound quality, while the digital piano area showcased AI smart digital pianos that replicate the touch and feedback of grand pianos [6] - The portable instruments section included innovative products like folding pianos and smart electric wind instruments, designed for easy storage and portability, allowing musicians to play anywhere [6] Strategic Goals - During the exhibition, Helen Piano announced two strategic development goals: to create "intelligent, entertaining, and market-oriented" musical products and to enhance production capabilities through new quality production forces [9][10] - The company introduced three series of AI smart digital pianos and an upcoming smart electric wind instrument, highlighting their competitive pricing and superior performance compared to Japanese brands [10]