（来源：消费日报官方微博） 转自：消费日报官方微博 开栏的话： 据中国乐器协会发布的官方统计数据统计，2024年电鸣乐器板块表现强劲，实现营业收入同比增长2.54%、外贸出口同比增长8.55%，为智能乐器出口创汇 提供了结构性支撑。而在智能乐器从概念走向场景的2025年，一个略显"小众"的品类正悄然爆发活力——电吹管。作为"会呼吸的智能体"，电吹管融合传统 管乐气息与电子音源驱动发声，凭借端侧AI推理、多模态教学等技术红利，正从"老年人的客厅"走向更广阔的国际舞台。 2025年，在"银发经济"的催化下，电吹管这款源于上世纪70年代美国、经日本品牌发展成熟的电子管乐器，正在中国市场蓬勃发展。国产新势力凭借对本土 需求的敏锐洞察，以"快、轻、准"的产品策略，不仅在中端市场迅速扩张，更开始以"品牌"之姿探索出海。然而，当硬件功能日趋同质化时，一个尖锐的挑 战浮现：如何跳出价格内卷的红海，建立可持续的品牌溢价与竞争壁垒？ 通过对美得理电子（深圳）有限公司、珠海市蔚科科技开发有限公司、嘉兴声扬电子科技有限公司（以下简称"美得理""蔚科科技""声扬电子"）、锣钹科技 四家代表性企业的深度访谈，记者发现，行业的竞争焦点正从 ...

南财智讯1月30日电，海伦钢琴发布年度业绩预告，预计2025年全年归属于上市公司股东的净利润为亏 损7,000.00万元—9,000.00万元；预计2025年全年归属于上市公司股东的扣除非经常性损益的净利润为亏 损7,900.00万元—9,900.00万元。业绩变动原因说明：1、报告期内，受国内钢琴市场影响，传统钢琴消 费市场仍处于下滑态势，公司传统钢琴销量较上年同期有所下降，传统钢琴营业收入较上年同期下降约 30%；2、面对传统钢琴市场持续收缩的行业形势，公司自2023年开始积极推进乐器产品智能化、娱乐 化、市场化转型布局，结合市场需求，公司已先后完成海伦智能钢琴（2系列、3系列、5系列产品）及 便携式琴的研发、生产与销售，电吹管、折叠琴等智能乐器产品亦处于研发推进阶段。报告期内，公司 上述智能乐器产品发生研发费及市场推广费约1,600万元，产品销量较上年同期增长约280%，整体转型 成效逐步显现；3、报告期内，国内消费市场整体低迷，艺术培训行业市场亦受到较大冲击，公司对存 货及投资的艺术培训机构执行减值测试程序，经初步测算，公司计提减值准备金额约为2,300万元；4、 报告期内，公司预计非经常性损益对净利 ...

Core Insights - The China (Shanghai) International Musical Instruments Exhibition showcased the industry's core data and innovative achievements, highlighting the dual focus on traditional and smart musical instruments to maintain China's position as a global leader in manufacturing, consumption, and export of musical instruments [1][3]. Industry Overview - The exhibition attracted nearly 1,700 companies from 28 countries and regions, covering an exhibition area of 140,000 square meters [3]. - Smart musical instruments emerged as a focal point, featuring products like a headless electric guitar with built-in chips and audio algorithms, and a digital piano with advanced sampling sources and intuitive interfaces [3][5]. Financial Performance - According to the China Musical Instruments Association, the smart musical instrument sector is projected to achieve a revenue of 5.655 billion yuan in 2024, accounting for nearly 30% of the total revenue of large-scale musical instrument enterprises, with a profit of 361 million yuan and a profit margin of 6.39%, leading the industry [3][5]. Export Growth - In 2024, exports of musical instruments to ASEAN markets are expected to grow by 50%, while exports to countries involved in the Belt and Road Initiative are projected to increase by nearly 30%, reflecting strong recognition from over 20 major musical instrument producing and selling countries [3]. Future Trends - The integration of artificial intelligence in smart musical instruments allows for features like automatic accompaniment and real-time error correction, lowering the learning barrier and enhancing performance and creative sharing [5]. - Industry experts suggest that future professionals in the musical instrument sector will need to be proficient not only in traditional music notation but also in digital programming, indicating a shift in consumer interaction with musical instruments [5].

Core Insights - The 2025 Shanghai International Musical Instruments Exhibition took place from October 22 to 25, covering an area of 150,000 square meters across 14 exhibition halls, showcasing a blend of traditional craftsmanship and smart technology in music [1][4] Company Highlights - Helen Piano, a leading Chinese piano brand, showcased a comprehensive range of musical instruments and innovative products under the theme "Technology Empowers Music, Education Connects the Future" [1][4] - The exhibition attracted numerous industry experts and leaders, including Wang Shicheng, Vice Secretary of the China Light Industry Federation, and renowned composer and performer Bian Liunian, who visited Helen Piano's booth [3] - Helen Piano's Chairman, Chen Helen, emphasized the company's commitment to elevating Chinese manufacturing to intelligent manufacturing, providing high-quality piano products and services to global music enthusiasts [3][9] Product Showcase - Helen Piano planned four major exhibition areas to cater to diverse musical needs, including traditional acoustic pianos, AI smart digital pianos, drums, folding pianos, and electric wind instruments [4][6] - The acoustic piano area featured classic upright and grand pianos, praised for their rich sound quality, while the digital piano area showcased AI smart digital pianos that replicate the touch and feedback of grand pianos [6] - The portable instruments section included innovative products like folding pianos and smart electric wind instruments, designed for easy storage and portability, allowing musicians to play anywhere [6] Strategic Goals - During the exhibition, Helen Piano announced two strategic development goals: to create "intelligent, entertaining, and market-oriented" musical products and to enhance production capabilities through new quality production forces [9][10] - The company introduced three series of AI smart digital pianos and an upcoming smart electric wind instrument, highlighting their competitive pricing and superior performance compared to Japanese brands [10]