Core Viewpoint - 361 Degrees reported a year-on-year revenue growth of 11% to 5.7 billion yuan and a net profit growth of 9% to 860 million yuan for the first half of 2025, while maintaining its annual guidance despite a challenging consumer environment [1][2]. Financial Performance - Revenue increased by 11% to 5.7 billion yuan, with adult products growing by 10.9% and children's clothing by 11.4% [1][2]. - The net profit attributable to shareholders rose by 9% to 860 million yuan [2]. - The company declared a dividend of 20.4 Hong Kong cents per share, with a payout ratio increasing from 40% to 45% [2]. Sales Channels and Product Performance - E-commerce sales showed strong performance, growing by 45% and accounting for 32% of total revenue, with exclusive products making up 85% of e-commerce sales [1][2]. - The gross profit margin improved to 41.5%, driven by cost control and increased product prices, with adult and children's clothing margins at 42.5% and 41.6%, respectively [1]. Operational Developments - The company significantly improved its operating cash flow, increasing 2.27 times to 524 million yuan, attributed to reduced inventory and improved payment terms [1]. - 361 Degrees is actively exploring new channel development opportunities, with 49 "super stores" opened by the end of the first half of 2025, aiming to reach 100 by year-end [2]. Future Outlook - The company is expected to benefit from the introduction of new store formats, which may contribute to revenue growth [2]. - Earnings per share (EPS) forecasts for 2025-2027 are projected at 0.60, 0.69, and 0.76 yuan, respectively, with a target price of 6.6 Hong Kong dollars based on a 10x PE ratio for 2025 [2].

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 6.6 HKD [6]. Core Insights - The company reported a revenue growth of 11% year-on-year to 5.7 billion RMB in the first half of 2025, with a net profit increase of 9% to 860 million RMB [1][2]. - The e-commerce channel showed impressive growth, increasing by 45% and accounting for 32% of total revenue, with exclusive products making up 85% of e-commerce sales [2][3]. - The gross profit margin improved to 41.5%, driven by cost control and higher product prices, with adult and children's clothing margins at 42.5% and 41.6%, respectively [2][3]. - The company has opened 49 "super product" stores and plans to reach 100 by the end of the year, focusing on enhancing store quality and efficiency [3]. Financial Summary - Revenue projections for 2025-2027 are 11.3 billion RMB, 12.5 billion RMB, and 13.8 billion RMB, respectively, with growth rates of 12.1%, 11.1%, and 10.1% [4][9]. - Net profit estimates for the same period are 1.25 billion RMB, 1.42 billion RMB, and 1.58 billion RMB, with growth rates of 8.8%, 13.6%, and 11.2% [4][9]. - The company’s earnings per share (EPS) are projected to be 0.60 RMB, 0.69 RMB, and 0.76 RMB for 2025, 2026, and 2027, respectively [4][9]. - The dividend payout ratio has increased from 40% to 45%, with a dividend of 20.4 HKD cents per share declared [1][2].