Core Viewpoint - Alibaba International is focusing on AIGC (AI Generated Content) and Agent tools to enhance efficiency and reduce costs in e-commerce workflows, with a clear emphasis on practical contributions to business performance [3][4]. Group 1: AI Development and Impact - Alibaba International's AI model Ovis has seen a significant increase in usage, with daily calls exceeding 1 billion by mid-2025, up from over 100 million in Q4 2024 [4]. - The implementation of AI Agents has led to a 15% year-on-year reduction in refund costs and a 5% increase in advertising ROI [4]. - AI solutions from Alibaba International account for nearly 40% of the overall SEO efforts [4]. Group 2: Strategic Focus Areas - The company is prioritizing three main areas for AI application: improving material quality and conversion rates to drive higher GMV, automating processes to reduce costs, and enhancing productivity through AI-human collaboration [3][4]. - The assessment of AI initiatives is based on their actual contribution to business value, including metrics like conversion rates and revenue growth [7]. Group 3: Organizational Approach to AI - The company emphasizes the need for a bridge role within teams, combining business acumen and technical knowledge to ensure effective demand insights [9]. - There is a focus on developing differentiated technical capabilities to maintain a competitive edge, especially as AI tools become more prevalent [7][8]. Group 4: Talent Development and Challenges - The emergence of AI tools is reshaping the engineering landscape, posing challenges for young engineers who may find traditional coding roles diminished [10][12]. - The recruitment strategy is shifting towards hiring product managers with algorithmic knowledge and a bold mindset to foster innovation [13][14].

"垂直Agent的机会，比垂直模型的机会要大很多。但关键点在于，要想明白用垂直Agent解决什么行业问题，从问题出发做上下文工程，并且做减法。"阿里 副总裁、阿里国际AI Business负责人张凯夫（花名：凯夫）对虎嗅表示。 虎嗅独家获悉，阿里国际内部在2024年把AIGC作为关键方向后，于2025年开始把焦点向Agent转移，其中包括可以进一步降本增效的电商工作流Agent。目 前，阿里国际内的AI布局包括了多模态模型Ovis、超过60种场景的AI应用以及正在推进中的Agent工具。 阿里副总裁、阿里国际AI Business负责人张凯夫 AI对阿里国际的业务影响是明显的。以阿里国际基于通义大模型为基座强化训练出的Ovis模型为例，2024年四季度该模型日均调用量超过1亿次，而到了 2025年上半年，这一数据已经超过10亿次。而在成本和收入环节，阿里国际相关的AI Agent已经让退款成本同比下降15%，广告投放ROI同比提升5%。据 悉，目前阿里国际AI提供的SEO占到了整体SEO的近4成。在今年的世界人工智能大会上，阿里国际的AI解决方案获得了大会的卓越人工智能引领者（Super AI Leader， ...