Investment Rating - The investment rating for the company is "Buy" with a target price set for the next six months [6][16]. Core Views - The company reported a 10.17% year-on-year increase in net profit attributable to shareholders, amounting to 46.74 million yuan in the first half of 2025 [1]. - Revenue for the first half of 2025 reached 1.835 billion yuan, reflecting an 8.31% year-on-year growth [1]. - The company is focusing on optimizing store formats and accelerating store openings, with a net increase of 12 stores in the first half of 2025, bringing the total to 487 stores [3]. - A partnership with Bandai Namco is expected to create a new growth avenue, with plans to open more stores featuring popular IPs [4]. Financial Performance - In Q2 2025, the company achieved revenue of 976 million yuan, a 9.89% increase year-on-year, and a net profit of 40.04 million yuan, up 10.9% year-on-year [2]. - The gross profit margin for the first half of 2025 was 25.9%, a slight decrease of 0.55 percentage points year-on-year [1]. - The company plans to distribute a cash dividend of 1.3 yuan for every 10 shares, with a dividend payout ratio of 38.53% [2]. Store Expansion and Strategy - The company has opened 35 new stores and closed 23 in the first half of 2025, with a focus on high-consumption cities [3]. - A new standardized store model has been developed to enhance customer acquisition and operational efficiency, resulting in a nearly 20% increase in customer visits and sales [3]. - The company has signed agreements for 30 additional stores to be opened in 2025, indicating a strong commitment to expansion [3]. Financial Projections - The company expects net profits to reach 135 million yuan, 168 million yuan, and 204 million yuan for the years 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 20, 16, and 13 [4][5]. - Revenue projections for the next few years are as follows: 3.812 billion yuan in 2025, 4.223 billion yuan in 2026, and 4.765 billion yuan in 2027, with growth rates of 9.96%, 10.77%, and 12.86% respectively [5][10].