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宠物经济逆势增长,撑起3000亿消费市场
第一财经· 2025-08-21 15:34
Core Viewpoint - The pet economy is experiencing robust growth despite the global economic downturn, showcasing a strong demand for pet-related products and services, as evidenced by the record attendance and participation at the Asia Pet Expo [3][6]. Group 1: Market Trends - The Asia Pet Expo gathered over 2,600 exhibitors and is expected to attract more than 510,000 visitors, indicating a thriving market [3]. - The pet ownership demographic is shifting towards younger consumers, with over 70% of attendees at the expo being young pet owners [10]. - The trend of "new necessities" in pet care is emerging, with a focus on emotional well-being and smart pet products, as 61.5% of users are willing to pay for their pets' emotional health [10]. Group 2: New Entrants and Innovations - New entrants in the pet industry are targeting differentiated consumer needs, such as the rise of smart pet products like the intelligent bird cabin, which saw a 35% increase in sales compared to the previous year [6][10]. - Wagoo, a new mobile pet grooming service, plans to triple its fleet of mobile grooming vehicles by the end of the year, addressing consumer pain points related to traditional grooming services [7][8]. - Innovative products showcased at the expo include a mobile pet video recording device and smart pet care gadgets, reflecting the growing demand for technology in pet care [10][12]. Group 3: Traditional Manufacturers - Established manufacturers are facing increased competition but are leveraging their expertise and scale to maintain market presence, focusing on cost-effectiveness and quality [12][14]. - Companies like Qingdao Maierchi, specializing in cat litter, emphasize their long-standing experience and market stability despite challenges [14]. - The pet care market is projected to exceed 300 billion yuan in 2024, with significant growth in both dog and cat segments, indicating a strong consumer willingness to invest in high-quality pet products [16].