消费新需求

Search documents
需求所向皆蓝海——从新消费把脉经济活力与动能①(评论员观察)
Ren Min Ri Bao· 2025-07-27 22:06
Group 1 - The core viewpoint emphasizes the transformation of new consumer demands into development opportunities, highlighting the significant role of consumption in driving economic circulation and supporting high-quality economic development [1][3] - The fitness industry in China has shown a compound annual growth rate of over 11% from 2019 to 2023, while the light food market is expected to exceed 320 billion yuan in 2024, with an annual growth rate of 41.7% [1] - The instant retail sector is rapidly evolving, with online retail sales reaching 74,295 billion yuan in the first half of 2025, marking an 8.5% year-on-year increase, indicating substantial growth potential [1] Group 2 - New consumption trends are characterized by two main features: the increasing granularity of consumer demand, leading to the emergence of long-tail markets, and the strengthening of the immediacy of consumption, which is becoming a new necessity [2] - The youth demographic (ages 14-35) in China, approximately 400 million strong, is driving diverse and personalized consumption needs, presenting opportunities for businesses that can accurately capture these trends [2] - The expansion of instant retail is moving from emergency needs to everyday consumption, with categories extending beyond food to include beverages, electronics, and travel services, creating new market opportunities [2] Group 3 - The government's initiatives to enhance consumption capacity, improve supply quality, and optimize the consumption environment are crucial for stimulating market vitality and promoting consumption upgrades [3] - Recent actions, such as the launch of special consumption initiatives and the implementation of "national subsidies," aim to boost consumer spending and improve purchasing power [3] - The focus on demand-driven strategies reflects a commitment to a people-centered value approach, aiming to convert new consumer demands into significant economic opportunities [3]
与消费新需求双向奔赴(民生一线·身边的增收故事)
Ren Min Ri Bao· 2025-06-02 21:43
"真好看!我就要这个。"桌面鱼缸的微型造景刚完成,就被一名90后顾客相中。 付静婵经营的水族造景工作室位于河北省石家庄市一座商场内,仿佛是隐藏在闹市中的世外桃源,让人 情不自禁走进去细细观赏。 经营水族造景工作室,付静婵将热爱变成了事业。 撒下一包红色的雨林沙,放置几块造型古朴的沉木,植入数株形态各异的水草……没过多久,"雨林一 角"就被付静婵装进了小小的桌面鱼缸之中。 服务升级,客流也增多了。最忙的时候,全店6个养护师都忙不过来。需求越来越大,付静婵的业务也 越来越红火。2021年,她将工作室搬到了石家庄最核心的商圈内,面积也扩大到1500平方米。"现在, 付静婵在养护鱼缸景观。 梁子栋摄(人民视觉) 我们还承接酒店、企业等室内及园林布景工程。"付静婵说。 "最近想把家里的景观缸换个造景,预约个时间,请你们上门来看看。"正午时分,在附近用完餐的赵先 生走进店里。 "养鱼是我从小的爱好。"6岁那年,父母为她买来几条凤尾鱼,看着这些在水中翩翩起舞的"精灵",付 静婵入了迷。从那时起,付静婵就爱上了养鱼,也因此在填报高考志愿时选择了水产养殖专业。 毕业后,付静婵曾当过上班族,却对"养鱼"一直念念不忘。2014年, ...