（原标题：Roku低调推出"Howdy" 以每月2.99美元的超低价杀入无广告流媒体市场） 低价策略：一杯咖啡的价格买到无广告体验 Howdy上线即获得业内关注的最大原因，在于其定价。2.99美元的月费几乎是当下主流无广告流媒体价 格的零头。以亚马逊Prime Video为例，其无广告升级同样为2.99美元，但这是在原有14.99美元月费或 139美元年费的基础上额外叠加的。而Netflix、Disney+等无广告档位的价格则已普遍突破每月15美元。 Roku的思路是将Howdy定位为用户现有订阅的"低价补充"，而非替代品。既能吸引已经习惯付费观看无 广告节目的"高端订阅群体"，也能打动习惯免费、广告支持的FAST（Free Ad-Supported TV）观众—— 让他们在保留现有免费服务的同时，以低成本升级部分无广告内容体验。 Roku创始人兼CEO安东尼·伍德（Anthony Wood）甚至用一句轻松的话来形容："Howdy的价格比一杯咖 啡还便宜，它是为了补充，而不是与昂贵的高端服务竞争。" 在越来越多流媒体平台转向广告支撑模式、订阅价格持续攀升的背景下，Roku选择了一条看似"逆 行"的路径。上周， ...

Core Viewpoint - Shenzhen Huaxida Technology Co., Ltd. has submitted a prospectus for listing on the Hong Kong Stock Exchange, aiming to enhance its international market influence and financing capabilities after previously withdrawing its A-share application [1][3][5]. Company Overview - Huaxida was established in October 2003, originally as Shenzhen Zhixin Microelectronics Co., Ltd., with a registered capital of approximately 192 million RMB [3]. - The major shareholders include Li Bo and Shenzhen Chuangzhan Internet Partnership [3]. Business Development - The company initially focused on the development and sales of encryption chips, later expanding into digital TV modules and TV sticks [8]. - In 2012, Huaxida launched a digital video solution based on the Android Open Source Project (AOSP) and began expanding its overseas telecom operator business [8]. - The company introduced the XMediaTV streaming platform in 2017 and entered the network infrastructure sector in 2020, offering products such as carrier-grade Wi-Fi routers and optical network terminals [8]. - In 2024, Huaxida launched the Cedar AI smart home agent, capable of situational awareness and semantic understanding for smart home devices [8]. Financial Performance - Revenue for Huaxida in 2022, 2023, and 2024 was approximately 2.53 billion RMB, 2.37 billion RMB, and 2.54 billion RMB, respectively, showing a 6.85% decrease in 2023 [9][11]. - Gross profit for the same years was about 477 million RMB, 500 million RMB, and 482 million RMB, with net profits of approximately 251 million RMB, 191 million RMB, and 137 million RMB, respectively [9][11]. - The company's revenue primarily comes from hardware product sales, accounting for about 97.7%, 97.1%, and 91.1% of total revenue during the reporting period [11]. - The majority of revenue is generated from overseas markets, particularly in the Americas and Europe, contributing approximately 97.0%, 95.8%, and 94.7% of total revenue in the respective years [11].