Core Insights - The second "Hui Pin Cang City Outlet" in Gongshu District is set to open in January 2026, located in the Hailan eSports Commercial Center with a store area of 12,000 square meters, marking the fourth store in Hangzhou [1] - The Hailan eSports Commercial Center aims to create a new neighborhood commercial hub integrating office spaces, community living, and social connections, with a total construction area of 150,000 square meters [1] Group 1 - The new outlet will feature six major categories including sports and outdoor, men's and women's clothing, children's apparel, luxury shoes and bags, beauty and skincare, and home living, housing over 300 international brands such as Nike, Adidas, and Coach [2] - The location is strategically chosen for its excellent geographical position, convenient transportation, and a thriving community ecosystem, which are seen as significant advantages for the business [2] Group 2 - The Hailan eSports Commercial Center is the first innovative business community in the province centered around the eSports industry, creating a complete industrial ecosystem from professional venues to commercial support [2] - The center offers diverse space options ranging from 1,000 to several thousand square meters, catering to various business needs and making it an ideal place for investment and integration into the eSports ecosystem [2]

Core Viewpoint - The event "Brand Towards Quality: Leading the Future" hosted by China Advertising Union and Taiping Bird focuses on high-quality development in the fashion industry, emphasizing the new brand narrative of "Enjoy Quality Fashion" to expand the understanding of brand construction [1] Group 1: Brand Strategy - Taiping Bird's chairman, Zhang Jiangping, highlighted that consumers are seeking sustainable fashion that combines quality and style, which is both a market trend and a driving force for brand reconstruction [1] - The company aims to create a multi-scenario quality dressing solution for the new generation of middle-class consumers, enhancing their quality of life and personal expression [1] Group 2: Product Innovation - Taiping Bird is pushing for brand upgrades through four dimensions: product innovation, channel reconstruction, technological empowerment, and digital transformation [1] - The product matrix will be optimized based on four core scenarios, integrating a philosophy of high-end simplicity with the brand's proactive spirit to achieve a comprehensive upgrade in craftsmanship, product value, and fashion expression [2] Group 3: Channel Development - The company will focus on flagship stores as the core of its channel strategy, exploring new store models that organically combine men's and women's apparel, and enhancing the layout of single-brand stores to improve brand influence and consumer reach [2] Group 4: Industrial Upgrade - Taiping Bird is set to establish a global fashion research and development center and an excellence technology center, aiming to implement a lean production model through a fully digitalized system from development to production delivery [2] - The global fashion R&D center will integrate resources for material development, creative design, and digital platforms, potentially becoming a new industrial hub for regional economic influence [2] Group 5: Digital Transformation - The company plans to accelerate the construction of a consumer-centric intelligent operation system, connecting the digital backend from R&D to marketing to enhance efficiency and precision in operations, thereby providing a new engine for core competitive strength [2]