随着Z世代逐渐成为消费主力，二次元及潮玩经济在中国正迎来爆发式增长。艾媒咨询数据显示，2024年中国泛二次元用户规模已达5.03亿，二次元文化 正在从亚文化走向主流文化。 这种势头浪潮蔓延到杭州西湖，抵达杭州湖滨商圈，"二次元"的痛楼、痛包、痛衣变得随处可见： 你可以看到一群穿着Lolita裙的动漫少女漫步散心，高达立像与西湖柔波相映成趣，动漫coser们在商场任何角落精心打扮、定格瞬间，不时有路人驻足交 流，欣然合影。这些场景已从偶发变为常态，见证着一种新消费文化的生根发芽。 图源：项目官方 据赢商大数据不完全统计，湖滨商圈购物中心内的泛二次元品牌商家已达137个，次元浓度高达17.6%，远超传统商圈比例，正在追赶国内北上广等一线 城市。 01. 杭州首个二次元商圈 具备天然土壤 杭州的二次元发展驱动可以追溯到2005年。2005年，杭州印发《杭州市动漫游戏产业发展规划（2006—2010）》，首次提出打造"动漫之都"的愿景。同 年，中国国际动漫节永久落户杭州，成为国内规模最大、人气最旺、影响力最广的动漫盛会。 杭州市政府先后推出了六轮动漫游戏产业政策，杭州动漫游戏产业年总营收从2016年的62.1亿元增长 ...

Group 1 - The "pain culture" consumption trend is gaining momentum, with brands like Converse, LEE, Dickies, and Li Ning increasing their focus on pain bags to attract young consumers [1][2] - Pain bags differ from regular bags primarily due to a transparent compartment designed for displaying merchandise, rooted in Japanese "pain bag culture" where fans showcase their favorite badges [1][2] - The market for pain bags is becoming concentrated, with over ten sports brands, including Adidas and Anta, participating, and prices generally range from 100 to 200 yuan, with some single items selling over a thousand units [1][2] Group 2 - New products are being launched in the pain bag market, such as Converse's white backpack with a large transparent compartment and Skechers' concert-specific pain bag [2] - The influence of "pain culture" is extending beyond bags, with brands exploring DIY options in footwear and clothing, enhancing the emotional connection with consumers [2] - Industry experts note that the Z generation seeks emotional value over mere functionality, suggesting brands should adopt interactive systems and customization options to meet these demands [2]