近一个月内，思念食品也在微信视频号中发布多条强调产品获得天祥集团(Intertek) "清洁标签"认证的种 草视频，涉及潮汕牛肉丸、竹荪虾滑、虾仁福袋等。 不仅如此，月前白象食品亦公开宣布旗下白象黑猪肉水饺系列获得CTI华测检测五星级"清洁标签"认 证。据白象方面消息，彼时，白象新业务事业群产品中心总监何福莹表示，白象速冻食品自2024年起布 局"干净配方，真材实料"的产品开发战略，通过不断提升研发能力，让速冻食品更加美味健康。白象集 团研发中心副总裁徐庆另称，清洁标签系列产品配方设计，采用了"优质食材"搭配"简单调味"的设计思 路。馅料中添加了天然发酵物和提取物，搭配分段冻结与雾化喷淋技术，同时在供应链端严控到厂鲜 肉、鲜菜的使用，做到48小时内加工使用完毕。 作答规则持续更新，但冻品市场产品成分叙事命题不改，健康浪潮全面席卷，"清洁标签"成为了企业的 又一考点，踊跃交卷者亦不在少数。 从12月回看下半年，清洁标签加速演变为冻品行业新卖点塑造"热土"的趋势有迹可循：近日，据企业服 务号消息，三全食品旗下龙凤系列水饺已通过CTI华测检测五星清洁标签认证，该项清洁标签认证并非 简单"减添加"，而是包括剔除不必要 ...

Core Insights - A shift in food labeling policy is reshaping the competitive landscape of a trillion-dollar market, with the decline of "zero additives" labels and the rise of "clean label" certifications becoming a key factor in consumer decision-making and attracting capital market attention [1][2] - The ban on "zero additives" labels by national market regulatory policies opens a new window for the food industry centered around "authenticity, transparency, and cleanliness," with a report predicting that up to 67% of purchasing decisions are influenced by "clean labels" [1] - Companies that have obtained authoritative certifications are reaping market rewards, as seen with Baixiang Dumplings, whose black pork series became a top seller on Douyin after receiving dual "clean label" certifications [1] - Upstream supply chain companies are also experiencing a revaluation of their worth, exemplified by Ningxia Yipin Biotechnology, which gained FDA and BRC certifications for its corn sauce powder, enhancing its value as a reliable partner for downstream companies [1] Industry Analysis - The "clean label" certification reflects a comprehensive strength of companies in raw material control, production processes, and traceability systems, driven by both policy and consumer demand [2] - This industry upgrade is filtering out future leaders and becoming an important dimension for capital to assess companies' sustainable development capabilities [2]