Core Insights - Baidu's "script-driven multimodal collaborative high-fidelity digital human technology" won the Leading Technology Award at the 2025 World Internet Conference, marking the third consecutive year Baidu has received this award, making it the only AI company to achieve this feat [1][2] Group 1: Award Recognition - The Leading Technology Award aims to recognize the most forward-looking technological achievements in the global internet sector, with 424 submissions from 34 countries and regions, ultimately selecting 17 award winners [1] - Baidu has won the Leading Technology Award seven times since 2016 for various innovations, including Baidu Brain, DuerOS, Apollo, PaddlePaddle, knowledge-enhanced large language models, Wenxin intelligent agents, and the latest digital human technology [2] Group 2: Technology Overview - The awarded technology includes innovations in script generation, real-time interaction with dynamic decision-making, text-controlled voice synthesis, and ultra-realistic long video generation of digital humans, overcoming challenges in multimodal real-time collaboration and complex dynamic interactions [1] - The digital human technology enhances the quality and interactivity of live content, characterized by high emotional intelligence, strong interaction, long endurance, and professionalism, outperforming real humans [1] Group 3: Market Impact - Over 100,000 digital humans have been produced using Baidu's technology, applied across various industries such as e-commerce, education, and law, reducing broadcasting costs by 80% and increasing live conversion rates by 31% [2] - A notable application was the live broadcast featuring digital humans Luo Yonghao and Zhu Xiaomu, which lasted 6 hours, attracted 13 million viewers, and generated over 55 million in GMV [2] - The technology has been implemented in Baidu's e-commerce scenarios, helping merchants expand sales channels, reduce live broadcasting costs, and improve operational efficiency, with digital humans capable of 24/7 broadcasting to enhance product exposure and sales opportunities [2]

Core Viewpoint - Baidu is leveraging AI technology to revolutionize live e-commerce, exemplified by the successful debut of a digital human featuring Luo Yonghao, achieving over 55 million yuan in GMV within just 26 minutes of streaming [2][4][5]. Group 1: AI-Driven GMV Achievement - The collaboration between Luo Yonghao and Baidu's digital human technology resulted in a live stream that attracted over 13 million viewers and generated a GMV exceeding 55 million yuan, showcasing the commercial viability of digital human technology [5][6]. - The digital human's performance surpassed Luo Yonghao's previous live stream, indicating a significant advancement in AI-driven e-commerce capabilities [2][4]. Group 2: Technological Innovations - Baidu's digital human technology is supported by a multi-modal collaborative framework, enabling the digital human to exhibit human-like characteristics and decision-making abilities during extended live streams [3][11]. - The technology integrates script-driven multi-modal collaboration, dynamic decision-making, and high-fidelity voice synthesis, resulting in a highly realistic digital human capable of engaging with users effectively [14][18]. Group 3: Enhanced User Interaction - The digital human can perform over 8,300 actions and interact with user comments in real-time, significantly enhancing user engagement compared to traditional live streams [9][10]. - The integration of multiple digital humans in the live stream allowed for natural interactions and seamless transitions, mimicking the dynamics of human co-hosting [8][9]. Group 4: Market Position and Future Outlook - Baidu's focus on practical AI applications, such as digital humans, positions it ahead of competitors still exploring general video generation models, emphasizing the importance of targeted model optimization and user experience [25][27]. - The company plans to accelerate the iteration of its Wenxin series models, with ongoing developments aimed at enhancing AI capabilities and expanding application scenarios across various industries [24][27].