最新数据显示，基于百度数字人技术已生产超过10万个数字人，应用于电商、教育、法律等各行各业， 帮助降低开播成本达80%，提升直播转化率31%。在6月15日百度优选罗永浩数字人首场直播中，运用 该技术打造的罗永浩与朱萧木数字人，成功完成长达6小时的超拟真直播，观播人数达1300万，GMV突 破5500万。 目前，该技术已在百度电商场景的明星、图书和健康直播上落地应用，帮助众多商家拓宽了销售渠道， 降低直播成本，提高运营效率。数字人可以24小时不间断直播，增加了商品的曝光时间和销售机会，进 一步提升了经济效益。 公开资料显示，自2016年以来，百度已凭借百度大脑、小度助手（DuerOS）、Apollo、飞桨、知识增 强大语言模型、文心智能体技术、剧本驱动多模协同的高拟真数字人技术等创新成果七次获得世界互联 网大会领先科技奖。 11月6日，2025世界互联网大会领先科技奖正式揭晓，百度"剧本驱动多模协同的高拟真数字人技术"获 奖，这也是百度大模型继2023年"知识增强大语言模型关键技术"和2024年"文心智能体技术"之后，连续 三年获得该奖项，百度也成为唯一连续三年获奖的人工智能公司。 据了解，世界互联网大会领先科 ...

Core Viewpoint - Baidu is leveraging AI technology to revolutionize live e-commerce, exemplified by the successful debut of a digital human featuring Luo Yonghao, achieving over 55 million yuan in GMV within just 26 minutes of streaming [2][4][5]. Group 1: AI-Driven GMV Achievement - The collaboration between Luo Yonghao and Baidu's digital human technology resulted in a live stream that attracted over 13 million viewers and generated a GMV exceeding 55 million yuan, showcasing the commercial viability of digital human technology [5][6]. - The digital human's performance surpassed Luo Yonghao's previous live stream, indicating a significant advancement in AI-driven e-commerce capabilities [2][4]. Group 2: Technological Innovations - Baidu's digital human technology is supported by a multi-modal collaborative framework, enabling the digital human to exhibit human-like characteristics and decision-making abilities during extended live streams [3][11]. - The technology integrates script-driven multi-modal collaboration, dynamic decision-making, and high-fidelity voice synthesis, resulting in a highly realistic digital human capable of engaging with users effectively [14][18]. Group 3: Enhanced User Interaction - The digital human can perform over 8,300 actions and interact with user comments in real-time, significantly enhancing user engagement compared to traditional live streams [9][10]. - The integration of multiple digital humans in the live stream allowed for natural interactions and seamless transitions, mimicking the dynamics of human co-hosting [8][9]. Group 4: Market Position and Future Outlook - Baidu's focus on practical AI applications, such as digital humans, positions it ahead of competitors still exploring general video generation models, emphasizing the importance of targeted model optimization and user experience [25][27]. - The company plans to accelerate the iteration of its Wenxin series models, with ongoing developments aimed at enhancing AI capabilities and expanding application scenarios across various industries [24][27].