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大厂AI工具派上大用场!助力外贸企业稳订单,数字人24小时直播、多语种智能客服、应用层智能体……
Zheng Quan Shi Bao· 2025-04-20 06:37
Core Insights - The article highlights the challenges faced by small and medium-sized foreign trade enterprises in China due to sudden tariffs, particularly from the U.S., which constituted 65% of their customer base. Companies are seeking new paths to overcome these challenges, with AI technology emerging as a crucial tool for transformation and market expansion [1][2]. Group 1: AI Adoption and Transformation - Companies like a Ningbo-based clothing factory are leveraging AI technologies, such as Baidu's digital human live streaming, to transition from traditional foreign trade to e-commerce, enabling them to quickly tap into domestic and non-U.S. markets [1][2]. - Baidu's AI support plan aims to assist 1 million enterprises with free digital human live streaming, significantly reducing operational costs by over 80% and facilitating a shift from export to domestic sales [3][10]. - Alibaba's international platform has seen substantial growth in non-U.S. markets, with France experiencing a 125% increase in orders, showcasing the effectiveness of AI in enhancing communication and operational efficiency [4][5]. Group 2: Market Expansion Strategies - AI technologies are enabling foreign trade companies to optimize their operations across various markets, including Europe, Australia, and Southeast Asia, by providing multilingual support and tailored marketing strategies [2][6]. - The use of AI in customer service has led to a 30% increase in transaction volumes for companies, allowing them to respond to inquiries instantly and improve customer engagement [7][8]. - Companies are diversifying their customer bases, with some reporting that the U.S. market now only accounts for 10% of their overall clientele, indicating a strategic shift towards other international markets [8]. Group 3: Future Prospects and Innovations - AI is expected to play a significant role in predicting market trends, optimizing pricing strategies, and enhancing supply chain management for foreign trade enterprises [11]. - The integration of AI tools is seen as a vital step in the ongoing transformation of the foreign trade sector, with companies increasingly relying on technology to navigate challenges and seize new opportunities [6][10].
深度|大厂AI工具派上大用场!助力外贸企业稳订单,数字人24小时直播、多语种智能客服、应用层智能体……
证券时报· 2025-04-20 06:32
Core Viewpoint - The article highlights how small and medium-sized foreign trade enterprises are leveraging AI technology to adapt to challenges posed by tariffs and to explore new markets beyond the U.S. [1][4][12] Group 1: AI Empowerment in Foreign Trade - Companies are transitioning from traditional foreign trade to e-commerce by utilizing AI tools, such as Baidu's AI digital human technology, which allows for rapid setup and low-cost entry into live-streaming sales [1][3][4] - AI technology is facilitating the expansion into non-U.S. markets, with companies like Li's using AI to create multilingual content tailored to local consumer preferences [3][4][11] - Baidu's AI support plan aims to assist 1 million enterprises with free digital human live-streaming, significantly reducing operational costs by over 80% [4][12] Group 2: Market Expansion and Adaptation - The article notes a significant increase in orders from non-U.S. markets, with companies like Alibaba reporting a 125% growth in orders from France [5][11] - AI is helping businesses overcome language barriers, improving communication efficiency and order conversion rates [5][8] - Companies are diversifying their customer base, with some reporting that U.S. clients now account for only 10% of their overall business [11] Group 3: Comprehensive AI Integration - AI applications are permeating various aspects of foreign trade, including customer service, product optimization, and supply chain management, enhancing overall operational efficiency [7][9][10] - Alibaba's AI agents are automating many foreign trade processes, leading to a 52% increase in product conversion rates and a 36% improvement in customer response rates [8][9] - The integration of AI in foreign trade is seen as a critical driver for transformation and resilience in the face of market challenges [9][13] Group 4: Future Prospects - Experts believe AI can further enhance foreign trade by predicting market trends and optimizing pricing strategies based on competitive analysis and consumer behavior [13] - The ongoing development of AI tools is expected to provide even greater support for small and medium enterprises in navigating the complexities of international trade [12][13]