百度AI慧播星数字人

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大厂AI工具派上大用场!助力外贸企业稳订单,数字人24小时直播、多语种智能客服、应用层智能体……
Zheng Quan Shi Bao· 2025-04-20 06:37
"我们以前是纯外贸的服装加工企业,客户遍布全球,但美国在我们的客户比例中占到了65%,突如其 来的关税确实给我们带来了暂时的一些困难。"宁波一家外贸服装工厂负责人李先生在接受证券时报记 者采访时表示。 面对关税冲击,李先生也在积极想办法。他很快便与百度进行了接触,并加入了百度优选的出海计划, 借助百度AI慧播星数字人直播技术,从一家传统外贸加工厂向电商销售转型,全力开拓国内市场及日 韩、欧洲、澳洲等非美市场。"整个流程跑下来的感受就是一个字,快!"李先生说。 在美国所谓"对等关税"的阴霾下,广大像李先生一样的中小外贸企业主正在寻觅"突围"路径,而人工智 能则是他们披荆斩棘过程中的一把"利剑"。最近一段时间以来,包括百度、阿里巴巴等在内的科技公司 通过发布外贸企业相关扶持计划,结合自身技术优势推广相应的AI工具,不仅为开拓多元市场提供了 支撑,还助力传统外贸企业加快全链条数字化、智能化转型升级。一场以人工智能为核心的技术变革浪 潮,正在外贸行业加速铺开。 寻找新出路:AI助力开拓更多非美市场 洽谈需求、开设店铺、上架产品、打磨AI数字人,从开店到开播,李先生只花了一周左右的时间。 "按照传统电商的经营逻辑,首先 ...
深度|大厂AI工具派上大用场!助力外贸企业稳订单,数字人24小时直播、多语种智能客服、应用层智能体……
证券时报· 2025-04-20 06:32
Core Viewpoint - The article highlights how small and medium-sized foreign trade enterprises are leveraging AI technology to adapt to challenges posed by tariffs and to explore new markets beyond the U.S. [1][4][12] Group 1: AI Empowerment in Foreign Trade - Companies are transitioning from traditional foreign trade to e-commerce by utilizing AI tools, such as Baidu's AI digital human technology, which allows for rapid setup and low-cost entry into live-streaming sales [1][3][4] - AI technology is facilitating the expansion into non-U.S. markets, with companies like Li's using AI to create multilingual content tailored to local consumer preferences [3][4][11] - Baidu's AI support plan aims to assist 1 million enterprises with free digital human live-streaming, significantly reducing operational costs by over 80% [4][12] Group 2: Market Expansion and Adaptation - The article notes a significant increase in orders from non-U.S. markets, with companies like Alibaba reporting a 125% growth in orders from France [5][11] - AI is helping businesses overcome language barriers, improving communication efficiency and order conversion rates [5][8] - Companies are diversifying their customer base, with some reporting that U.S. clients now account for only 10% of their overall business [11] Group 3: Comprehensive AI Integration - AI applications are permeating various aspects of foreign trade, including customer service, product optimization, and supply chain management, enhancing overall operational efficiency [7][9][10] - Alibaba's AI agents are automating many foreign trade processes, leading to a 52% increase in product conversion rates and a 36% improvement in customer response rates [8][9] - The integration of AI in foreign trade is seen as a critical driver for transformation and resilience in the face of market challenges [9][13] Group 4: Future Prospects - Experts believe AI can further enhance foreign trade by predicting market trends and optimizing pricing strategies based on competitive analysis and consumer behavior [13] - The ongoing development of AI tools is expected to provide even greater support for small and medium enterprises in navigating the complexities of international trade [12][13]