Core Insights - The 2025 Service Trade Fair in Beijing features a sports service exhibition area themed "Sports City Linking the World," showcasing over 60 offline companies and 350 online companies, including Fortune 500 firms and industry leaders [1] Group 1: Technological Empowerment - Advanced technologies such as big data analysis and AI training systems are driving the sports industry towards greater efficiency and vitality [2] - Orange Lion Sports introduced "Smartshot," an AI-based tennis imaging product that captures player movements and ball trajectories for performance analysis [2] - China Unicom launched "FOLO Fulu Ball," integrating AI motion capture and augmented reality to enhance sports consumption experiences [2] Group 2: New Materials and Sustainability - Jingji New Materials presented a gel ice material that remains solid in warmer conditions, reducing construction costs by 10% and energy consumption by over 50% [3] Group 3: Global Product Launches - The exhibition featured new product launches from both domestic and international brands, highlighting China's influence in global sports service trade [4] - TEAMCHINA showcased products related to national team sponsorship and merchandise, blending sports IP with traditional culture [4] - International brands like the French Hurricane Group presented extreme sports events, aiming to promote FISE events in Beijing [4] Group 4: Sports Ecosystem Development - The exhibition emphasized practical outcomes, creating an ecosystem that connects resources, services, and brand value [6] - The event included immersive experiences with over 50 sports events, utilizing 5G and VR technology for virtual sports experiences [7] - Leading companies showcased innovations in sports venue operations and athlete support, promoting a healthy lifestyle through digital and physical sports integration [7] Group 5: Future Vision - The sports service exhibition area is focused on "Technology + Interaction + Innovation," outlining the future of Beijing's sports industry as it transitions from a "Double Olympic City" to an "International Sports City" [8]

Core Insights - The 2025 China International Fair for Trade in Services (CIFTIS) is being held in Beijing, focusing on the theme "Event City, Chain Driving Global," showcasing over 60 offline enterprises and 350 online enterprises, including Fortune 500 companies and industry leaders [1][6] Group 1: Technological Innovations - Advanced technologies such as big data analysis and AI training systems are empowering the sports industry, enhancing efficiency and precision [4] - Orange Lion Sports introduced "Smartshot," an AI-based tennis imaging product that captures player movements and ball speed in real-time, providing data analysis services for amateur players [4] - China Unicom launched "FOLO," integrating AI motion capture and augmented reality to create a new sports consumption model [4] Group 2: New Materials and Sustainability - Ningji New Materials presented a "non-melting" gel ice material, composed of over 90% water, which maintains its form in warmer conditions, supporting green development and reducing ice rink construction costs by 10% [5] Group 3: Global Product Launches - The fair features a concentration of domestic and international sports brands launching new products, enhancing China's global influence in sports service trade [6][10] - Notable international brands, such as the French Hurricane Group, showcased extreme sports equipment for the upcoming Paris Olympics, while German Riedel presented a mobile sports venue solution [10] Group 4: Sports Ecosystem Development - The fair emphasizes practical outcomes, aiming to activate industry dynamics through event economics and establish a resource connection-service output-brand value ecosystem [11][12] - Various immersive experiences, including esports and virtual sports, were organized to engage audiences and promote sports culture [11] Group 5: Athlete Support and Career Transition - The Beijing Sports Bureau showcased initiatives for retired athletes, including career planning and skills training, to facilitate their transition into new professions [11]