百联the bálancing展台
Search documents
以共感之力,智启未来之境——百联集团精彩亮相第八届进博会
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-05 15:49
Core Viewpoint - The 8th China International Import Expo (CIIE) serves as a platform for cooperation and mutual benefit, showcasing the commitment of companies like Bailian Group to enhance global trade and consumer experience [1][10]. Group 1: Company Participation - Bailian Group participates as both a buyer and exhibitor, emphasizing its role in Shanghai's international consumption center development [3][13]. - The company showcases a 1,000 square meter exhibition area themed "The Balancing," featuring immersive experiences and a variety of imported products [3][4]. Group 2: Thematic Exhibition Areas - The "共感之息" (Empathy Breath) area highlights over 400 unique products from nearly 100 brands across 20 countries, focusing on emotional connections through fashion and fragrance [4]. - The "匠心一触" (Craftsmanship Touch) area features innovative materials like "recycled titanium" from Japan, addressing industry challenges in eyewear manufacturing [5]. - The "艺境对白" (Artistic Dialogue) area presents over 80 premium imported products, showcasing British design aesthetics and cultural heritage [6]. - The "感应未来" (Future Sensing) area explores future business models and includes exclusive product launches from various international brands [7]. Group 3: Technological Innovation - An interactive art installation named "Emotional Theater 1.0" utilizes AI to connect consumer emotions with product recommendations, enhancing the shopping experience [8]. - Bailian's innovation center showcases 12 incubated companies focusing on AI and smart retail technologies, promoting a collaborative ecosystem [8]. Group 4: Strategic Goals - Bailian Group aims to leverage the CIIE platform for practical cooperation, optimizing procurement channels and introducing new global products and services [10]. - The company is committed to fostering dialogue among experts in technology and innovation, contributing to industry development [10][13].
进博倒计时 | 绘制未来消费新图景,百联集团持续引进国际优质资源
Sou Hu Cai Jing· 2025-11-03 14:17
Core Insights - Bailian Group leverages the "CIIE platform," "China's vast market," and "global opportunities" to continuously attract high-quality international resources and promote the high-quality development of the integration of domestic and foreign trade [1] Group 1: Exhibition and Emotional Engagement - The Bailian the bálancing exhibition booth at the CIIE features the theme "Sensing Field: Building Lasting Business Relationships through Emotional Resonance," creating a 1,000 square meter space for an emotional journey beyond shopping [4][5] - The exhibition is divided into four key sections: "Breath of Resonance: Emotional Expression in Fashion," "Craftsmanship Touch: Emotional Care of a Century," "Artistic Dialogue: Emotional Home in Culture," and "Sensing the Future: Balanced Blueprint for Future Business," showcasing over 400 products from 80 brands across 17 countries [5][9] - The "Craftsmanship Touch" section highlights the fusion of ancient craftsmanship with modern technology, featuring the 2025 series of products inspired by the Dunhuang culture [7] Group 2: Marketing and Consumer Engagement - Bailian Group is actively promoting its "Bailian Global Boutique Collection" marketing theme to stimulate consumer demand and showcase market vitality during the CIIE [12] - Various promotional activities are being launched by Bailian's subsidiaries, including discounts, gifts, and product experiences, to enhance consumer engagement and drive sales [14] - The introduction of a range of imported products catering to the silver economy, such as health-related items, is part of Bailian's strategy to meet diverse consumer needs [15] Group 3: Global Market Expansion - As a leading member of the Shanghai Retail Procurement Alliance, Bailian Group will host a centralized procurement signing ceremony during the CIIE to expand procurement scale and increase the supply of imported goods [16] - The company aims to explore innovative paths for consumption upgrade through AI empowerment, inviting experts from government, business, and academia to share insights [16] - Bailian Group is committed to being a pioneer in the construction of an international consumption center and a leader in commercial space and content innovation [16]