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聚焦进博|舌尖藏“外交”!一场全球美食和中国的双向奔赴
Guo Ji Jin Rong Bao· 2025-11-05 15:13
Core Insights - The eighth China International Import Expo (CIIE) is set to take place from November 5 to 10, 2025, showcasing a diverse range of global food products and innovations [1] - The food exhibition area serves as a "reception hall" for global cuisine, featuring rare ingredients cultivated in smart farms and health products empowered by technology [1] Company Highlights - Charoen Pokphand Group (CP Group) is showcasing 231 products across 20 business sectors, including Thai shrimp and pre-packaged meals, emphasizing a full supply chain from farm to table [4] - Metro AG is presenting 130 products from 21 countries, with a focus on sustainability and traceability, including MSC-certified seafood [6] - Crown Danish Cookies is celebrating the 75th anniversary of China-Denmark relations by launching new products that incorporate local cultural elements [8] - ADM is marking its 30th anniversary in China, presenting innovations in nutrition and sustainable solutions [9][12] - Ausnutria is introducing new probiotics and high-calcium products tailored for different consumer needs, highlighting its commitment to innovation [14][16] - Danone is showcasing over 130 research-driven products aimed at various life stages, from infant nutrition to adult medical nutrition [20] - Tsingtao Brewery is leveraging the CIIE platform to enhance its brand influence and expand its investment in China [22] Product Innovations - New product launches include Thai-style shrimp and energy drinks that symbolize the friendship between China and Thailand [14][20] - Ausnutria is debuting a new line of probiotics and high-calcium goat milk powder, addressing consumer demands for dual nutrition [16] - New cheese products from Miao Ke Lan Duo are set to highlight advancements in China's cheese production capabilities [18] - Dole is introducing a premium banana variety cultivated in Southeast Asia, aiming to reach more consumers through the CIIE [29] Market Trends - The CIIE is seen as a vital platform for global trade cooperation and industry exchange, with companies expressing long-term confidence in the Chinese market [9] - The event is facilitating the transformation of products from exhibition to regular consumer goods, enhancing brand trust and visibility [31]