Investment Rating - The report maintains a "Strong Buy" rating for the company [2][6] Core Views - The company's revenue for the first half of 2025 reached 4.102 billion yuan, representing a year-on-year increase of 19.54%, while the net profit attributable to shareholders was 331 million yuan, up 44.34% year-on-year [6] - The company is expected to accelerate store openings in the second half of the year following adjustments in its direct sales channels [6] - The projected net profits for 2025, 2026, and 2027 are 498 million yuan, 630 million yuan, and 761 million yuan, respectively, with a corresponding PE ratio of 25.6x for 2025 [6] Financial Performance - In the first half of 2025, the company achieved a gross margin of 23.81%, with a slight year-on-year decrease of 0.34 percentage points [6] - The revenue from the franchise business grew by 36.24% year-on-year, while self-operated channel revenue increased by 4.75% [6] - The company plans to distribute a cash dividend of 1 yuan per 10 shares to all shareholders, totaling approximately 89 million yuan [6] Revenue and Profit Forecast - The company is projected to achieve total revenues of 8.168 billion yuan in 2025, with a year-on-year growth rate of 25% [7] - The expected earnings per share (EPS) for 2025 is 0.56 yuan, with a PE ratio of 25.6 [10] Shareholder Information - The major shareholder, Shantou Chao Hongji Investment Co., Ltd., holds a 28.55% stake in the company [2]