Group 1 - The core event is the opening of the historic Xian Douchenghuang Temple Fair during the Spring Festival, which combines traditional festive elements with intangible cultural heritage, attracting many citizens and tourists [1] - The market at Douchenghuang Temple features a variety of traditional New Year goods, including couplets, lanterns, and shadow puppets, with items featuring horse elements being particularly popular among vendors [3] - The fair has drawn foreign tourists, facilitated by visa-free entry policies, allowing them to experience Chinese New Year customs up close [3] Group 2 - The Xian Guoyue, known as a "living fossil of ancient Chinese music," is performing at the temple, preserving ancient scores and performance styles, which adds cultural depth to the festive atmosphere [4] - The temple fair includes themed photo spots for visitors and introduces various integrated business formats, catering to younger audiences looking for leisure activities while exploring the fair [6]