Group 1 - The core event is the opening of the historic Xian Douchenghuang Temple Fair during the Spring Festival, which combines traditional festive elements with intangible cultural heritage, attracting many citizens and tourists [1] - The market at Douchenghuang Temple features a variety of traditional New Year goods, including couplets, lanterns, and shadow puppets, with items featuring horse elements being particularly popular among vendors [3] - The fair has drawn foreign tourists, facilitated by visa-free entry policies, allowing them to experience Chinese New Year customs up close [3] Group 2 - The Xian Guoyue, known as a "living fossil of ancient Chinese music," is performing at the temple, preserving ancient scores and performance styles, which adds cultural depth to the festive atmosphere [4] - The temple fair includes themed photo spots for visitors and introduces various integrated business formats, catering to younger audiences looking for leisure activities while exploring the fair [6]

Group 1 - The article highlights the surge in consumer spending during the Lunar New Year, with various businesses launching promotions to attract customers [3] - A notable increase in restaurant bookings for New Year's Eve dinners has been observed, with many establishments fully booked and offering special packages [5][6] - The demand for traditional New Year foods, such as fish and rice cakes, is high, with specific products like large fish and creatively designed rice cakes gaining popularity among consumers [8] Group 2 - E-commerce platforms like JD.com have initiated their New Year sales, with products featuring horse motifs and traditional decorations seeing significant interest from consumers [9] - A survey indicates that 84.5% of consumers are inclined to purchase New Year items with horse themes, reflecting a strong cultural connection to the celebrations [9]

退休的李阿姨购物车里堆满了坚果礼盒、糕点礼盒；80后的小晨选购了寓意"马上有福"的生肖挂饰，并给老家添置了智能电器；一位年轻的95后母亲则为孩 子精心挑选了红色"新年战袍"……腊八过后，年货市场也正式迎来消费高峰。京东数据显示，1月25日年货节启动以来，年货相关的搜索量同比增长超4倍， 红色服饰、马元素摆件、福字装饰及各类礼盒类产品在年货节首周备受青睐。 今年的年货置办有哪些新的想法和需求？年货置办的节奏是怎样的？有哪些"新年货"会出现？日前，京东消费及产业发展研究院邀请了5000名消费者一起聊 了聊"置办年货的那些事儿"，总结了如下的观察： l不同于日常购物，消费者在年货采购过程中展现出"强计划性、高活跃度、礼赠驱动"的显著特征。调研显示，68.8%的用户会提前半个月以上开启年货采 购计划，还有21%的人会在小年前后开始集中置办采买年货，高比例的提前采购行为反映出春节筹备承载的"仪式感"。同时，年货消费的计划性更强，超过 八成的消费者（82.6%）会在采购前制定购物计划，其中的四成消费者属于"高度计划者"，他们将年货置办视为一个"项目"，做规划、做预算、列清单、定 排期……形成清晰的SOP，有节奏的进行细节 ...