Core Viewpoint - The Chinese government, through ten departments including the Ministry of Agriculture and Rural Affairs, has launched a comprehensive plan to promote agricultural product consumption, focusing on enhancing supply, circulation, and market demand for high-quality agricultural products [1] Supply Side Optimization - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories such as grains, meat, and vegetables [2] - The plan emphasizes innovation in food technology, supporting collaborations between food companies and research institutions to develop new food ingredients [2] - Consumer trends indicate a growing demand for quality and personalized agricultural products, leading to initiatives aimed at enhancing the supply of high-quality products and developing convenient, nutritious options for younger consumers [2] Market Activation Measures - The plan promotes health-oriented consumption, encouraging the inclusion of soy products and high-quality milk in institutions like nursing homes and schools, and aims to improve nutritional standards for students [3][4] - Current per capita consumption of dairy in China is 40.5 kg, significantly below the recommended range of 110 to 183 kg, indicating substantial growth potential in this area [3] - A national nutrition development outline for 2025-2030 will be issued to promote increased consumption of soy and dairy products [3] Circulation Channel Innovation - The plan proposes a dual-track strategy for online and offline sales, including initiatives like the "China Farmers' Harvest Festival" to boost agricultural product sales [7] - The national online retail sales of agricultural products are projected to grow by 15.8% in 2024 [7] - Significant progress has been made in building cold chain logistics networks for agricultural products, with over 98 million cubic meters of new cold storage capacity added [8] Financial and Fiscal Support - The plan outlines financial support measures for modern agricultural projects, focusing on post-harvest processes like storage and marketing [9] - Financial institutions are encouraged to innovate in financing models to support cold chain logistics and agricultural marketing [9] - From 2021 to 2024, over 420 billion yuan worth of agricultural products from western regions have been sold through collaborative efforts, enhancing both farmer income and consumer access to diverse products [9] Future Directions - The plan is seen as a crucial tool for promoting agricultural consumption, with initiatives aimed at mobilizing private enterprises and social organizations to enhance agricultural product procurement and sales [10]

Core Viewpoint - The implementation of the "Promoting Agricultural Product Consumption Implementation Plan" aims to effectively expand agricultural product consumption, optimize supply, innovate circulation, and activate the market to release diverse and quality consumption potential, leading to an upgrade in supply-demand structure [2]. Group 1: Enhancing Product Quality - The plan prioritizes optimizing the supply of green and high-quality products to meet multi-level consumer demands, including enhancing the "Three Products and One Standard" (green, organic, high-quality, and geographical indication products) [3]. - It emphasizes improving production and raw material base levels for "Three Products and One Standard," promoting variety improvement, quality enhancement, brand building, and standardized production [3]. - The initiative aims to guide production away from low-price competition, promoting quality differentiation and price stratification, which can help farmers increase income and stimulate more agricultural product consumption [3]. Group 2: New Product Development - The plan supports the development of new processing products by encouraging food companies to collaborate with research institutions to innovate new food ingredients such as artificial starch, microbial protein, functional sugars, and probiotics [4]. - It highlights the importance of developing convenient, nutritious, and healthy ready-to-eat products, addressing the growing market demand for quick and healthy food options [5][6]. Group 3: E-commerce and Digital Transformation - The plan aims to leverage e-commerce platforms to enhance online consumption quality and efficiency, focusing on tapping into online sales potential and improving live-streaming e-commerce [7]. - It outlines the need for a comprehensive approach to "Internet + Agricultural Products" to facilitate the movement of products from rural areas to urban markets, enhancing user experience on e-commerce platforms [8]. - The plan recognizes the significant role of e-commerce in transforming agricultural consumption, emphasizing the need for platforms to support agricultural standards, branding, and organization [8]. Group 4: Addressing E-commerce Challenges - The plan identifies three main challenges in e-commerce for agricultural products: lack of precise services, an incomplete ecosystem, and unfair rules [10]. - It suggests that platforms should shift from a traffic-oriented approach to a value-oriented one, creating a supportive system for rural e-commerce and fostering local talent [11]. - The plan encourages e-commerce platforms to provide systematic support for farmers and optimize algorithms to promote quality products while avoiding unfair competition [12].