Core Viewpoint - The opening of Quanjude's new Bayli store represents a significant step in the company's strategy of "innovation while maintaining tradition," enhancing its dining experience by integrating modern dining with Beijing cultural elements [1][2]. Group 1: Store Opening and Design - Quanjude's Bayli store, set to open on December 26, 2025, features a total area of 665 square meters with 132 dining seats and three private scenic rooms, offering a panoramic view of the resort area [1]. - The design concept of the Bayli store aims to transform dining spaces into immersive cultural experiences, moving beyond traditional dining to include local culture and aesthetic experiences [2]. Group 2: Thematic Renovations - Quanjude has undertaken thematic renovations in three major stores in Beijing, including a three-story "Sky Courtyard" at the Peace Gate store and a 3D immersive restaurant at the Qianmen Origin store, enhancing the cultural dining experience [2]. - The new store in Haikou, opened in May, combines classic Beijing flavors with local Hainan characteristics, reflecting the company's strategy to expand its market presence [2]. Group 3: Product Innovation - The Bayli store continues to offer classic dishes like Peking Duck while introducing innovative and fusion dishes, catering to both traditional and modern tastes [3]. - New menu items include popular dishes such as "Beijing Onion Braised Sea Kelp" and "Truffle Cream Baked Shrimp Balls," appealing to younger consumers seeking fresh experiences [3]. Group 4: Marketing Strategies - To celebrate the opening, the Bayli store offers various promotional activities, including free snacks for social media posts and cash rebates for store credits, aligning with the company's all-encompassing marketing strategy [4]. - The store's marketing efforts leverage platforms like Dazhong Dianping, Douyin, and Xiaohongshu, reflecting a shift towards a more contemporary brand image [4]. Group 5: Consumer Trends and Market Position - The service retail sector has seen a 5.4% year-on-year growth from January to November, indicating a shift in consumer spending towards service experiences [5]. - Quanjude's dual strategy of "dining + food products" showcases its adaptability and innovation in response to changing consumer preferences, positioning the brand as a modern lifestyle service provider [5].

Group 1 - The Quanjude Bayli Store will officially open on December 26, with a total area of 665 square meters, featuring 132 dining seats and 3 independent scenic private rooms, offering a panoramic view of the resort area [1] - Quanjude, a national intangible cultural heritage brand with a history of 161 years, offers a menu that combines tradition and innovation, including classic dishes like Peking Duck and various creative fusion dishes, appealing to both traditional and modern tastes [3] - The store's trial operation on the evening of December 19 saw a surge in customer traffic and revenue, reflecting consumer recognition of the Quanjude brand, with special opening benefits available from December 19, 2025, to January 24, 2026 [5] Group 2 - The Quanjude Bayli Store is ready to welcome consumers, inviting them to experience a new quality dining experience near the Universal Resort, enhanced by exclusive opening benefits [7]