12月26日，由金融界主办的"启航・2025金融年会"在北京盛大启幕。会上，第十四届金融界"金智奖"年度评选结果重磅揭晓。中华老字号代表企业——全聚 德集团，凭借其在环境、社会与公司治理（ESG）领域的扎实实践与创新成果，荣获"ESG践行卓越案例奖"。这份殊荣不仅是对全聚德将可持续发展理念深 度融入企业战略的高度认可，更标志着传统餐饮企业在新时代高质量发展道路上的转型突破。 "金智奖"作为国内极具公信力与影响力的金融奖项之一，始终秉持"公平、公正、专业"的评审原则，从经营表现、社会责任、绿色发展和公司治理等多角度 进行全面评估。全聚德能在本次评选中脱颖而出，充分彰显了其在ESG道路上的先锋角色与标杆价值。 绿色运营：从"烟火气"到"低碳范" 作为拥有超过160年历史的中华美食文化符号，全聚德近年来在保留传统烤鸭技艺精髓的同时，也积极响应国家"双碳"战略号召，着力推动绿色转型。公司 率先在核心门店引入智能能源管理系统，通过余热回收、高效灶具替换、光伏发电等技术手段，实现单店年均能耗降低18%。其中，北京前门店作为"零碳 餐厅"改造试点，2024年全年减少碳排放超过300吨，并获得北京市绿色餐饮示范单位称号。 在 ...

除全聚德挂炉烤鸭、盛世牡丹烤鸭宴等经典招牌外，店内还汇集了多款讲究菜、老北京风味及创意融合 菜品，如试营业期间广受好评的京葱烧东海带鱼、芝士红烩小牛肉、松露浓汤焗虾球配吐司、开心嘎嘎 鸭等，让传统京味与新潮味蕾碰撞出别样火花。无论是嗜爱老北京风味的食客，还是追求新鲜体验的年 轻群体，都能在这里找到心仪的美食。 2025年岁末之际，全聚德（002186）品牌直营门店再添新址。12月26日，全聚德湾里店即将正式开业迎 宾。该门店位于"湾里·王府井（600859）WellTown"五层，总面积665平米，设有132个餐位及3个独立景 观包厢，凭窗即可俯瞰度假区全景，为商务宴请与家庭聚会提供了兼具格调与舒适的就餐环境。 这家坐拥环球度假区全景、集现代餐饮与京味文化于一体的门店，不仅为度假区周边餐饮格局增添了新 的品质选择，也是全聚德在2025年坚定推进"守正创新"核心战略，对餐饮门店实施多维度升级的最新成 果与缩影。 场景重塑：从饮食场所到沉浸式文化体验场 全聚德湾里店"凭窗俯瞰度假区全景"的设计理念，是公司"打造新场景"的集中体现。其核心是将餐饮空 间从单纯的用餐场所，升级为融合在地文化、主题叙事与审美体验的复合场 ...

来源：环球网 【环球网消费综合报道】作为环球度假区旁的品质之选，全聚德湾里店将于12月26日正式开业迎宾。门 店总面积665平米，设有132个餐位及3个独立景观包厢，凭窗即可俯瞰度假区全景，无论是商务宴请的 体面需求，还是家庭欢聚的温馨时刻，皆能完美承载。 作为拥有161年历史的国家级非遗品牌，全聚德的挂炉烤鸭早已深入人心。菜品体系兼具传承与创新， 不仅有全聚德挂炉烤鸭、盛世牡丹烤鸭宴等经典招牌，更汇聚了全聚德讲究菜、老北京特色风味及多款 创意融合菜品，让传统京味与新潮味蕾碰撞出别样火花。无论是嗜爱老北京风味的食客，还是追求新鲜 体验的年轻群体，都能在这里找到心仪的美食。 12月19日晚餐时段，全聚德湾里店开启了试营业首秀，次日便迎来客流与营收双爆发，热闹的就餐氛围 彰显了消费者对全聚德品牌的认可。为了感谢八方来客的青睐于热爱，门店从2025年12月19日试营业期 间到2026年1月24日，还特别推出开业专属福利。 百年非遗的鲜香底蕴，搭配诚意满满的开业专属福利，全聚德湾里店已盛装就绪！诚邀广大消费者共赴 这场舌尖上的匠心之约，解锁环球度假区旁的品质用餐新体验。 ...

Core Insights - The article highlights the innovative transformation of Quanjude, a 161-year-old brand, focusing on appealing to younger consumers through creative products and immersive dining experiences [1][6][11] Group 1: Brand Heritage and Innovation - Quanjude's Peking Duck cooking technique has been recognized as a national intangible cultural heritage since 2008, emphasizing its traditional culinary craftsmanship [3] - The company is committed to preserving its cultural heritage while actively seeking innovation, aiming to blend traditional Chinese culinary culture with modern consumer demands [6][11] Group 2: Product and Market Strategy - Quanjude has adopted a dual strategy of "catering + food products," with the food segment showing strong growth, contributing over 21% to the company's total revenue, amounting to nearly 300 million yuan in 2024 [6][8] - Seasonal products, such as festive gift boxes and themed food items, have been introduced to enhance sales and connect with traditional cultural practices [8] Group 3: Consumer Engagement and Experience - The company has revamped its stores to create immersive dining experiences, appealing to younger consumers with unique themes and interactive environments [9][11] - Quanjude has launched a series of creative products, including the "Mengbao Duck" IP, to engage with Generation Z and enhance brand visibility [9][11]

Core Viewpoint - Quanjude, a representative of Chinese time-honored brands, celebrated its 161st anniversary, emphasizing the integration of heritage and innovation in its development strategy [2][5]. Group 1: Heritage and Tradition - The event featured a ceremony honoring four national-level culinary masters, highlighting the importance of intangible cultural heritage in Quanjude's 161-year history [3]. - The masters, including representatives from various traditional culinary schools, showcased classic dishes that reflect the deep integration of traditional skills with modern aesthetics [3]. Group 2: Product Innovation - Quanjude launched several new products that blend "Beijing rhythm aesthetics" with "Guochao creativity," including a Mid-Autumn Festival gift box that incorporates Peking opera elements [4]. - The company introduced the "Duck Fun Three Enjoyments" series, which replicates century-old duck preparation techniques, and a snack line called "Duck Three Treasures" aimed at younger consumers [4]. - A collaboration with another century-old brand, Liubiju, resulted in a new product called "Sauce Treasure," showcasing the brands' commitment to craftsmanship while appealing to modern market trends [4]. Group 3: Cultural Experience - Guests visited the newly established five-story restaurant "Chinese Unique: Sky Courtyard," which focuses on intangible cultural heritage cuisine, providing a dual experience of food and culture [5]. - The anniversary celebration demonstrated Quanjude's dedication to preserving intangible cultural skills while actively exploring product innovation, market expansion, and cultural output [5].

Group 1 - The "Grand Canal Cultural Belt" dialogue event between Beijing and Hangzhou was launched on May 29, 2025, at the Beijing Grand Canal Museum, showcasing cultural symbols and culinary heritage from both cities [1][3] - The event featured a cultural symbol exhibition themed "Canal Wind and Things," highlighting the regional characteristics and aesthetic life of Beijing and Hangzhou [3] - The exhibition included a tea break space with traditional tea service, emphasizing the cultural significance of tea in Beijing, where a bowl of tea costs only 0.02 yuan, reflecting the spirit of entrepreneurship and community [1][3] Group 2 - The Hangzhou exhibition area showcased the history and culinary techniques of Hangzhou cuisine, led by renowned chefs, and featured a creative cold dish called "Thousand Miles of Grand Canal" [3] - The Beijing exhibition area highlighted the cultural confidence of time-honored brands, featuring live demonstrations of Peking Duck preparation and showcasing various traditional snacks and creative products [3]

Group 1 - The core theme of the event at Quanjude's West Station store is "Zongqing Piaoxiang, Enjoy Health," aiming to create a unique Dragon Boat Festival experience for diners [1] - The event integrates traditional festival customs with culinary culture, creating an immersive cultural experience to stimulate holiday consumption [1] Group 2 - Quanjude's West Station store is located in a prime area with convenient transportation and ample parking, accommodating over 300 guests [3] - The restaurant features a newly upgraded traditional courtyard style decor, enhancing the cultural atmosphere [3] Group 3 - On the event day, diners can enjoy authentic Quanjude classic dishes and participate in making traditional herbal sachets, showcasing the charm of traditional craftsmanship [6] - New seasonal dishes include sesame gourd strips and duck gizzards with fragrant greens, alongside the signature Quanjude roast duck, known for its quality ingredients and precise cooking [6] Group 4 - A special Dragon Boat Festival zongzi display is set up in the restaurant, featuring a variety of zongzi gift boxes developed in collaboration with Wufangzhai [8] - Unique flavors such as roast duck zongzi and innovative options like quinoa taro zongzi are available, catering to diverse customer preferences [8] - The store also offers salted duck egg gift boxes, made using traditional methods, enhancing the festive dining experience [8]