Core Viewpoint - Beijing's cultural and tourism bureau is promoting the integration of intangible cultural heritage (ICH) with tourism through the "Jingcai ICH Tour" initiative, aiming to enhance cultural experiences by 2025 [1][8]. Group 1: ICH Tour Initiatives - The "Jingcai ICH Tour" features a selection of high-participation tourism routes that highlight over 30 ICH experience points, blending traditional skills, folk customs, and cultural depth into new experiences [1][8]. - The initiative includes various themed routes, each showcasing unique aspects of Beijing's cultural heritage [1][8]. Group 2: Recommended Routes - **Central Axis Tour**: This route connects significant cultural sites along Beijing's central axis, including the Temple of Heaven and renowned culinary experiences like Peking Duck [1][2]. - **Hutong Exploration Tour**: Focused on traditional craftsmanship, this route allows visitors to experience the art of woodblock printing and brush making in historic neighborhoods [3]. - **Yanjing Mastery Tour**: This route emphasizes royal craftsmanship, featuring traditional techniques such as cloisonné and jade carving [4]. - **Great Wall and Folk Customs Tour**: Visitors can experience local traditions and legends at the Great Wall, combined with traditional dining experiences [5][6]. - **Canal Heritage Tour**: This route highlights the cultural significance of the Grand Canal, offering immersive experiences related to its history and local customs [7].

Group 1 - Jingtailan, also known as "copper胎掐丝珐琅," originated during the Ming Dynasty and reached its artistic peak during the Qing Dynasty [3] - The production process of Jingtailan is complex, involving multiple steps such as making the base, wire inlay, applying enamel, firing, polishing, and gilding, with wire inlay and enamel application being the core techniques [3] - The art style of Jingtailan is characterized by its richness and elegance, combining techniques from bronze craftsmanship, porcelain firing, and painting [3] Group 2 - Zhihua Temple's Jing music has been passed down through 27 generations and is considered a "living fossil" of ancient Chinese music, with significant historical, academic, and artistic value [4] - The music features solemn and elegant melodies, with precious and mysterious scores, and a rich variety of traditional forms [4] Group 3 - Wu Yutai Tea House, established in the 13th year of Guangxu, is renowned for its jasmine tea, which undergoes an eight-step process to achieve a unique flavor characterized by lasting fragrance and rich taste [7] - The tea is harvested under strict conditions, ensuring quality and flavor [7] Group 4 - Quanjude, founded in 1864, is famous for its hanging oven roast duck, which is cooked over fruitwood, resulting in a fragrant and crispy skin with tender meat [9] - Quanjude also pioneered the whole duck banquet, enhancing the dining experience [9] Group 5 - Donglaishun, established in 1903, is a representative of northern hot pot culture, known for its high-quality lamb and unique preparation techniques [11] - The restaurant emphasizes the selection of ingredients, knife skills, and flavorful broth, making it a notable establishment in the culinary scene [11] Group 6 - Peking Opera, which evolved from various regional performances, incorporates elements from different styles and has become a significant cultural symbol [13] - The upcoming performances at Jixiang Theatre feature renowned actors and aim to celebrate the Chinese New Year with rich theatrical traditions [13] Group 7 - Tongrentang, founded in 1669, is a famous traditional Chinese medicine brand that has served imperial medicine for over 188 years [15] - The innovative business model combines traditional Chinese medicine with modern technology, offering health assessments and dietary options [15] Group 8 - Beijing embroidery, known as palace embroidery, showcases the skills of various artisans and is a significant cultural heritage [17] - The Yanjing Eight Wonders Museum houses exquisite examples of this craft, making it a prime location for understanding palace techniques [17] Group 9 - The ancient gold-making technique combines traditional craftsmanship with modern design, involving multiple intricate processes [19] - The craftsmanship includes methods such as lost-wax casting and high-temperature enamel, showcasing the artisans' skills [19] Group 10 - Liu Biju's pickled vegetables, with a history of nearly 600 years, are recognized as a national intangible cultural heritage [22] - The pickles are known for their vibrant color, crisp texture, and rich flavor, making them a staple in Chinese cuisine [22] Group 11 - Yidege ink, known for its bright ink and rich fragrance, has been produced using traditional methods for over a century [24] - The production process involves multiple stages, ensuring high quality and consistency in the final product [24] Group 12 - Rongbaozhai, a century-old store specializing in writing materials, is known for its woodblock printing and restoration techniques, both recognized as national intangible cultural heritage [27] - The store's restoration skills are considered top-notch both domestically and internationally [27] Group 13 - The gold lacquer inlay technique combines gold lacquer, inlay, and decoration, representing the pinnacle of Chinese lacquer art [29] - This craft reflects the spirit of craftsmanship that has been passed down through generations [29] Group 14 - The Yongding River is considered the mother river of Beijing, playing a crucial role in the city's culture and history [31] - The river's legends encompass various narratives that highlight its significance in irrigation and flood management [31] Group 15 - He’s pig face dish, recognized as an intangible cultural heritage, has been refined over four generations, combining local flavors and culinary techniques [33] - The dish is prepared with over twenty spices and requires extensive cooking time, making it a unique culinary experience [33] Group 16 - Ruifuxiang's traditional Chinese clothing craftsmanship has been passed down for over a century, emphasizing a comprehensive service from material selection to finished garments [35] - The production process involves over 100 detailed steps, showcasing a unique Beijing style [35] Group 17 - Daiyuexuan, established in 1916, specializes in making Huabi brushes known for their quality and craftsmanship [37] - The brushes are designed to meet specific writing needs, ensuring a balance of firmness and flexibility [37] Group 18 - Sanyuan Meiyuan recreates imperial recipes, making traditional dairy products accessible to the public [39] - The production techniques are rooted in historical methods, ensuring authenticity and quality [39] Group 19 - The colorful clay figurines of Peking Opera are a notable intangible cultural heritage, showcasing traditional craftsmanship through various artistic processes [42] - The figurines are characterized by their vivid colors and lifelike representations of opera characters [42] Group 20 - The ancient flower lantern-making technique involves multiple steps, allowing for personalized creations that reflect traditional craftsmanship [44] - The workshop offers hands-on experiences, promoting cultural heritage through interactive learning [44]

12月26日，由金融界主办的"启航・2025金融年会"在北京盛大启幕。会上，第十四届金融界"金智奖"年度评选结果重磅揭晓。中华老字号代表企业——全聚 德集团，凭借其在环境、社会与公司治理（ESG）领域的扎实实践与创新成果，荣获"ESG践行卓越案例奖"。这份殊荣不仅是对全聚德将可持续发展理念深 度融入企业战略的高度认可，更标志着传统餐饮企业在新时代高质量发展道路上的转型突破。 "金智奖"作为国内极具公信力与影响力的金融奖项之一，始终秉持"公平、公正、专业"的评审原则，从经营表现、社会责任、绿色发展和公司治理等多角度 进行全面评估。全聚德能在本次评选中脱颖而出，充分彰显了其在ESG道路上的先锋角色与标杆价值。 绿色运营：从"烟火气"到"低碳范" 作为拥有超过160年历史的中华美食文化符号，全聚德近年来在保留传统烤鸭技艺精髓的同时，也积极响应国家"双碳"战略号召，着力推动绿色转型。公司 率先在核心门店引入智能能源管理系统，通过余热回收、高效灶具替换、光伏发电等技术手段，实现单店年均能耗降低18%。其中，北京前门店作为"零碳 餐厅"改造试点，2024年全年减少碳排放超过300吨，并获得北京市绿色餐饮示范单位称号。 在 ...

Core Viewpoint - The opening of Quanjude's new Bayli store represents a significant step in the company's strategy of "innovation while maintaining tradition," enhancing its dining experience by integrating modern dining with Beijing cultural elements [1][2]. Group 1: Store Opening and Design - Quanjude's Bayli store, set to open on December 26, 2025, features a total area of 665 square meters with 132 dining seats and three private scenic rooms, offering a panoramic view of the resort area [1]. - The design concept of the Bayli store aims to transform dining spaces into immersive cultural experiences, moving beyond traditional dining to include local culture and aesthetic experiences [2]. Group 2: Thematic Renovations - Quanjude has undertaken thematic renovations in three major stores in Beijing, including a three-story "Sky Courtyard" at the Peace Gate store and a 3D immersive restaurant at the Qianmen Origin store, enhancing the cultural dining experience [2]. - The new store in Haikou, opened in May, combines classic Beijing flavors with local Hainan characteristics, reflecting the company's strategy to expand its market presence [2]. Group 3: Product Innovation - The Bayli store continues to offer classic dishes like Peking Duck while introducing innovative and fusion dishes, catering to both traditional and modern tastes [3]. - New menu items include popular dishes such as "Beijing Onion Braised Sea Kelp" and "Truffle Cream Baked Shrimp Balls," appealing to younger consumers seeking fresh experiences [3]. Group 4: Marketing Strategies - To celebrate the opening, the Bayli store offers various promotional activities, including free snacks for social media posts and cash rebates for store credits, aligning with the company's all-encompassing marketing strategy [4]. - The store's marketing efforts leverage platforms like Dazhong Dianping, Douyin, and Xiaohongshu, reflecting a shift towards a more contemporary brand image [4]. Group 5: Consumer Trends and Market Position - The service retail sector has seen a 5.4% year-on-year growth from January to November, indicating a shift in consumer spending towards service experiences [5]. - Quanjude's dual strategy of "dining + food products" showcases its adaptability and innovation in response to changing consumer preferences, positioning the brand as a modern lifestyle service provider [5].

Group 1 - The Quanjude Bayli Store will officially open on December 26, with a total area of 665 square meters, featuring 132 dining seats and 3 independent scenic private rooms, offering a panoramic view of the resort area [1] - Quanjude, a national intangible cultural heritage brand with a history of 161 years, offers a menu that combines tradition and innovation, including classic dishes like Peking Duck and various creative fusion dishes, appealing to both traditional and modern tastes [3] - The store's trial operation on the evening of December 19 saw a surge in customer traffic and revenue, reflecting consumer recognition of the Quanjude brand, with special opening benefits available from December 19, 2025, to January 24, 2026 [5] Group 2 - The Quanjude Bayli Store is ready to welcome consumers, inviting them to experience a new quality dining experience near the Universal Resort, enhanced by exclusive opening benefits [7]

Core Insights - The article highlights the innovative transformation of Quanjude, a 161-year-old brand, focusing on appealing to younger consumers through creative products and immersive dining experiences [1][6][11] Group 1: Brand Heritage and Innovation - Quanjude's Peking Duck cooking technique has been recognized as a national intangible cultural heritage since 2008, emphasizing its traditional culinary craftsmanship [3] - The company is committed to preserving its cultural heritage while actively seeking innovation, aiming to blend traditional Chinese culinary culture with modern consumer demands [6][11] Group 2: Product and Market Strategy - Quanjude has adopted a dual strategy of "catering + food products," with the food segment showing strong growth, contributing over 21% to the company's total revenue, amounting to nearly 300 million yuan in 2024 [6][8] - Seasonal products, such as festive gift boxes and themed food items, have been introduced to enhance sales and connect with traditional cultural practices [8] Group 3: Consumer Engagement and Experience - The company has revamped its stores to create immersive dining experiences, appealing to younger consumers with unique themes and interactive environments [9][11] - Quanjude has launched a series of creative products, including the "Mengbao Duck" IP, to engage with Generation Z and enhance brand visibility [9][11]

Core Viewpoint - Quanjude, a representative of Chinese time-honored brands, celebrated its 161st anniversary, emphasizing the integration of heritage and innovation in its development strategy [2][5]. Group 1: Heritage and Tradition - The event featured a ceremony honoring four national-level culinary masters, highlighting the importance of intangible cultural heritage in Quanjude's 161-year history [3]. - The masters, including representatives from various traditional culinary schools, showcased classic dishes that reflect the deep integration of traditional skills with modern aesthetics [3]. Group 2: Product Innovation - Quanjude launched several new products that blend "Beijing rhythm aesthetics" with "Guochao creativity," including a Mid-Autumn Festival gift box that incorporates Peking opera elements [4]. - The company introduced the "Duck Fun Three Enjoyments" series, which replicates century-old duck preparation techniques, and a snack line called "Duck Three Treasures" aimed at younger consumers [4]. - A collaboration with another century-old brand, Liubiju, resulted in a new product called "Sauce Treasure," showcasing the brands' commitment to craftsmanship while appealing to modern market trends [4]. Group 3: Cultural Experience - Guests visited the newly established five-story restaurant "Chinese Unique: Sky Courtyard," which focuses on intangible cultural heritage cuisine, providing a dual experience of food and culture [5]. - The anniversary celebration demonstrated Quanjude's dedication to preserving intangible cultural skills while actively exploring product innovation, market expansion, and cultural output [5].

Group 1 - The "Grand Canal Cultural Belt" dialogue event between Beijing and Hangzhou was launched on May 29, 2025, at the Beijing Grand Canal Museum, showcasing cultural symbols and culinary heritage from both cities [1][3] - The event featured a cultural symbol exhibition themed "Canal Wind and Things," highlighting the regional characteristics and aesthetic life of Beijing and Hangzhou [3] - The exhibition included a tea break space with traditional tea service, emphasizing the cultural significance of tea in Beijing, where a bowl of tea costs only 0.02 yuan, reflecting the spirit of entrepreneurship and community [1][3] Group 2 - The Hangzhou exhibition area showcased the history and culinary techniques of Hangzhou cuisine, led by renowned chefs, and featured a creative cold dish called "Thousand Miles of Grand Canal" [3] - The Beijing exhibition area highlighted the cultural confidence of time-honored brands, featuring live demonstrations of Peking Duck preparation and showcasing various traditional snacks and creative products [3]

Group 1 - The core theme of the event at Quanjude's West Station store is "Zongqing Piaoxiang, Enjoy Health," aiming to create a unique Dragon Boat Festival experience for diners [1] - The event integrates traditional festival customs with culinary culture, creating an immersive cultural experience to stimulate holiday consumption [1] Group 2 - Quanjude's West Station store is located in a prime area with convenient transportation and ample parking, accommodating over 300 guests [3] - The restaurant features a newly upgraded traditional courtyard style decor, enhancing the cultural atmosphere [3] Group 3 - On the event day, diners can enjoy authentic Quanjude classic dishes and participate in making traditional herbal sachets, showcasing the charm of traditional craftsmanship [6] - New seasonal dishes include sesame gourd strips and duck gizzards with fragrant greens, alongside the signature Quanjude roast duck, known for its quality ingredients and precise cooking [6] Group 4 - A special Dragon Boat Festival zongzi display is set up in the restaurant, featuring a variety of zongzi gift boxes developed in collaboration with Wufangzhai [8] - Unique flavors such as roast duck zongzi and innovative options like quinoa taro zongzi are available, catering to diverse customer preferences [8] - The store also offers salted duck egg gift boxes, made using traditional methods, enhancing the festive dining experience [8]