Core Insights - The article highlights the innovative transformation of Quanjude, a 161-year-old brand, focusing on appealing to younger consumers through creative products and immersive dining experiences [1][6][11] Group 1: Brand Heritage and Innovation - Quanjude's Peking Duck cooking technique has been recognized as a national intangible cultural heritage since 2008, emphasizing its traditional culinary craftsmanship [3] - The company is committed to preserving its cultural heritage while actively seeking innovation, aiming to blend traditional Chinese culinary culture with modern consumer demands [6][11] Group 2: Product and Market Strategy - Quanjude has adopted a dual strategy of "catering + food products," with the food segment showing strong growth, contributing over 21% to the company's total revenue, amounting to nearly 300 million yuan in 2024 [6][8] - Seasonal products, such as festive gift boxes and themed food items, have been introduced to enhance sales and connect with traditional cultural practices [8] Group 3: Consumer Engagement and Experience - The company has revamped its stores to create immersive dining experiences, appealing to younger consumers with unique themes and interactive environments [9][11] - Quanjude has launched a series of creative products, including the "Mengbao Duck" IP, to engage with Generation Z and enhance brand visibility [9][11]

Core Viewpoint - Quanjude, a representative of Chinese time-honored brands, celebrated its 161st anniversary, emphasizing the integration of heritage and innovation in its development strategy [2][5]. Group 1: Heritage and Tradition - The event featured a ceremony honoring four national-level culinary masters, highlighting the importance of intangible cultural heritage in Quanjude's 161-year history [3]. - The masters, including representatives from various traditional culinary schools, showcased classic dishes that reflect the deep integration of traditional skills with modern aesthetics [3]. Group 2: Product Innovation - Quanjude launched several new products that blend "Beijing rhythm aesthetics" with "Guochao creativity," including a Mid-Autumn Festival gift box that incorporates Peking opera elements [4]. - The company introduced the "Duck Fun Three Enjoyments" series, which replicates century-old duck preparation techniques, and a snack line called "Duck Three Treasures" aimed at younger consumers [4]. - A collaboration with another century-old brand, Liubiju, resulted in a new product called "Sauce Treasure," showcasing the brands' commitment to craftsmanship while appealing to modern market trends [4]. Group 3: Cultural Experience - Guests visited the newly established five-story restaurant "Chinese Unique: Sky Courtyard," which focuses on intangible cultural heritage cuisine, providing a dual experience of food and culture [5]. - The anniversary celebration demonstrated Quanjude's dedication to preserving intangible cultural skills while actively exploring product innovation, market expansion, and cultural output [5].

Group 1 - The "Grand Canal Cultural Belt" dialogue event between Beijing and Hangzhou was launched on May 29, 2025, at the Beijing Grand Canal Museum, showcasing cultural symbols and culinary heritage from both cities [1][3] - The event featured a cultural symbol exhibition themed "Canal Wind and Things," highlighting the regional characteristics and aesthetic life of Beijing and Hangzhou [3] - The exhibition included a tea break space with traditional tea service, emphasizing the cultural significance of tea in Beijing, where a bowl of tea costs only 0.02 yuan, reflecting the spirit of entrepreneurship and community [1][3] Group 2 - The Hangzhou exhibition area showcased the history and culinary techniques of Hangzhou cuisine, led by renowned chefs, and featured a creative cold dish called "Thousand Miles of Grand Canal" [3] - The Beijing exhibition area highlighted the cultural confidence of time-honored brands, featuring live demonstrations of Peking Duck preparation and showcasing various traditional snacks and creative products [3]

Group 1 - The core theme of the event at Quanjude's West Station store is "Zongqing Piaoxiang, Enjoy Health," aiming to create a unique Dragon Boat Festival experience for diners [1] - The event integrates traditional festival customs with culinary culture, creating an immersive cultural experience to stimulate holiday consumption [1] Group 2 - Quanjude's West Station store is located in a prime area with convenient transportation and ample parking, accommodating over 300 guests [3] - The restaurant features a newly upgraded traditional courtyard style decor, enhancing the cultural atmosphere [3] Group 3 - On the event day, diners can enjoy authentic Quanjude classic dishes and participate in making traditional herbal sachets, showcasing the charm of traditional craftsmanship [6] - New seasonal dishes include sesame gourd strips and duck gizzards with fragrant greens, alongside the signature Quanjude roast duck, known for its quality ingredients and precise cooking [6] Group 4 - A special Dragon Boat Festival zongzi display is set up in the restaurant, featuring a variety of zongzi gift boxes developed in collaboration with Wufangzhai [8] - Unique flavors such as roast duck zongzi and innovative options like quinoa taro zongzi are available, catering to diverse customer preferences [8] - The store also offers salted duck egg gift boxes, made using traditional methods, enhancing the festive dining experience [8]