除全聚德挂炉烤鸭、盛世牡丹烤鸭宴等经典招牌外，店内还汇集了多款讲究菜、老北京风味及创意融合 菜品，如试营业期间广受好评的京葱烧东海带鱼、芝士红烩小牛肉、松露浓汤焗虾球配吐司、开心嘎嘎 鸭等，让传统京味与新潮味蕾碰撞出别样火花。无论是嗜爱老北京风味的食客，还是追求新鲜体验的年 轻群体，都能在这里找到心仪的美食。 2025年岁末之际，全聚德（002186）品牌直营门店再添新址。12月26日，全聚德湾里店即将正式开业迎 宾。该门店位于"湾里·王府井（600859）WellTown"五层，总面积665平米，设有132个餐位及3个独立景 观包厢，凭窗即可俯瞰度假区全景，为商务宴请与家庭聚会提供了兼具格调与舒适的就餐环境。 这家坐拥环球度假区全景、集现代餐饮与京味文化于一体的门店，不仅为度假区周边餐饮格局增添了新 的品质选择，也是全聚德在2025年坚定推进"守正创新"核心战略，对餐饮门店实施多维度升级的最新成 果与缩影。 场景重塑：从饮食场所到沉浸式文化体验场 全聚德湾里店"凭窗俯瞰度假区全景"的设计理念，是公司"打造新场景"的集中体现。其核心是将餐饮空 间从单纯的用餐场所，升级为融合在地文化、主题叙事与审美体验的复合场 ...

Core Viewpoint - The company, Quanjude, reported a revenue of 630 million yuan and a net profit of 12.38 million yuan for the first half of 2025, emphasizing its dual-driven strategy of "catering + food" to enhance operational performance [1] Group 1: Financial Performance - In the first half of 2025, Quanjude achieved a revenue of 630 million yuan and a net profit of 12.38 million yuan [1] - The online store revenue reached a record high, with sales from Quanjude's online platform increasing by over 30% year-on-year [3] Group 2: Strategic Initiatives - The company is actively promoting product innovation, market expansion, brand building, and marketing efforts to improve operational performance [1] - Quanjude launched several new products, including Chenpi Duck and sauce liquor, with three 100ml Linglong liquors receiving positive market feedback [2] - The company opened its first direct store in Hainan, filling a gap in the South China market, and plans to create a new landmark for Beijing cuisine in Haikou [1] Group 3: Marketing and Collaboration - Quanjude collaborated with various partners, including Nojin Hotel and Home Inn, to create new dining experiences and marketing campaigns [1] - The company conducted over 50 cultural and educational activities to enhance cultural dissemination and customer traffic [1] - The hand-made roasted duck gift box achieved a revenue increase of 100% through live streaming on Douyin [2] Group 4: Non-Dining Revenue Streams - The company is expanding its non-dining business, with the group meal project adding three new projects, generating over 21 million yuan in revenue during the first half of the year [3]

Core Insights - The article highlights the innovative transformation of Quanjude, a 161-year-old brand, focusing on appealing to younger consumers through creative products and immersive dining experiences [1][6][11] Group 1: Brand Heritage and Innovation - Quanjude's Peking Duck cooking technique has been recognized as a national intangible cultural heritage since 2008, emphasizing its traditional culinary craftsmanship [3] - The company is committed to preserving its cultural heritage while actively seeking innovation, aiming to blend traditional Chinese culinary culture with modern consumer demands [6][11] Group 2: Product and Market Strategy - Quanjude has adopted a dual strategy of "catering + food products," with the food segment showing strong growth, contributing over 21% to the company's total revenue, amounting to nearly 300 million yuan in 2024 [6][8] - Seasonal products, such as festive gift boxes and themed food items, have been introduced to enhance sales and connect with traditional cultural practices [8] Group 3: Consumer Engagement and Experience - The company has revamped its stores to create immersive dining experiences, appealing to younger consumers with unique themes and interactive environments [9][11] - Quanjude has launched a series of creative products, including the "Mengbao Duck" IP, to engage with Generation Z and enhance brand visibility [9][11]

Core Viewpoint - Quanjude, a representative of Chinese time-honored brands, celebrated its 161st anniversary, emphasizing the integration of heritage and innovation in its development strategy [2][5]. Group 1: Heritage and Tradition - The event featured a ceremony honoring four national-level culinary masters, highlighting the importance of intangible cultural heritage in Quanjude's 161-year history [3]. - The masters, including representatives from various traditional culinary schools, showcased classic dishes that reflect the deep integration of traditional skills with modern aesthetics [3]. Group 2: Product Innovation - Quanjude launched several new products that blend "Beijing rhythm aesthetics" with "Guochao creativity," including a Mid-Autumn Festival gift box that incorporates Peking opera elements [4]. - The company introduced the "Duck Fun Three Enjoyments" series, which replicates century-old duck preparation techniques, and a snack line called "Duck Three Treasures" aimed at younger consumers [4]. - A collaboration with another century-old brand, Liubiju, resulted in a new product called "Sauce Treasure," showcasing the brands' commitment to craftsmanship while appealing to modern market trends [4]. Group 3: Cultural Experience - Guests visited the newly established five-story restaurant "Chinese Unique: Sky Courtyard," which focuses on intangible cultural heritage cuisine, providing a dual experience of food and culture [5]. - The anniversary celebration demonstrated Quanjude's dedication to preserving intangible cultural skills while actively exploring product innovation, market expansion, and cultural output [5].