中证报中证网讯(王珞)8月25日晚，全聚德（002186）发布2025年半年报，公司上半年实现营业收入6.30 亿元，归属于上市公司股东的净利润1238.29万元。 根据公告，上半年公司完成了陈皮鸭、酱酒等多款新品上市，其中全聚德品牌三款100毫升玲珑酒凭借 醇厚口感赢得较好的市场口碑和销售业绩；盐水鸭、松茸鸭排等产品通过加大铺货力度实现收益提升； 主推产品手工片制烤鸭礼盒在全聚德抖音旗舰店开启日均11小时全时段直播，创收同比实现翻倍增长。 公告显示，上半年全聚德线上商城收入创新高，全记货铺销售额同比增长超过30%。 此外，公司多元创收，推动非堂食业务板块稳步提升。报告期内，团膳项目稳步拓展，上半年新增雄安 大学城等3个项目，目前共经营11个项目，上半年共实现收入2100余万元。 半年报显示，全聚德坚定推进"餐饮+食品"双轮驱动战略，在产品创新、市场拓展、品牌打造、营销宣 传等方面持续发力，通过强化服务品质、推进菜品创新、持续焕新消费场景及推进餐饮产品食品化落地 等一系列举措，努力提升经营绩效。 报告期内，全聚德博物馆深化文旅融合，以"美食+文化"的模式发挥文化阵地作用，常态化开展研学体 验、亲子实践等活动， ...

Core Insights - The article highlights the innovative transformation of Quanjude, a 161-year-old brand, focusing on appealing to younger consumers through creative products and immersive dining experiences [1][6][11] Group 1: Brand Heritage and Innovation - Quanjude's Peking Duck cooking technique has been recognized as a national intangible cultural heritage since 2008, emphasizing its traditional culinary craftsmanship [3] - The company is committed to preserving its cultural heritage while actively seeking innovation, aiming to blend traditional Chinese culinary culture with modern consumer demands [6][11] Group 2: Product and Market Strategy - Quanjude has adopted a dual strategy of "catering + food products," with the food segment showing strong growth, contributing over 21% to the company's total revenue, amounting to nearly 300 million yuan in 2024 [6][8] - Seasonal products, such as festive gift boxes and themed food items, have been introduced to enhance sales and connect with traditional cultural practices [8] Group 3: Consumer Engagement and Experience - The company has revamped its stores to create immersive dining experiences, appealing to younger consumers with unique themes and interactive environments [9][11] - Quanjude has launched a series of creative products, including the "Mengbao Duck" IP, to engage with Generation Z and enhance brand visibility [9][11]

Core Viewpoint - Quanjude, a representative of Chinese time-honored brands, celebrated its 161st anniversary, emphasizing the integration of heritage and innovation in its development strategy [2][5]. Group 1: Heritage and Tradition - The event featured a ceremony honoring four national-level culinary masters, highlighting the importance of intangible cultural heritage in Quanjude's 161-year history [3]. - The masters, including representatives from various traditional culinary schools, showcased classic dishes that reflect the deep integration of traditional skills with modern aesthetics [3]. Group 2: Product Innovation - Quanjude launched several new products that blend "Beijing rhythm aesthetics" with "Guochao creativity," including a Mid-Autumn Festival gift box that incorporates Peking opera elements [4]. - The company introduced the "Duck Fun Three Enjoyments" series, which replicates century-old duck preparation techniques, and a snack line called "Duck Three Treasures" aimed at younger consumers [4]. - A collaboration with another century-old brand, Liubiju, resulted in a new product called "Sauce Treasure," showcasing the brands' commitment to craftsmanship while appealing to modern market trends [4]. Group 3: Cultural Experience - Guests visited the newly established five-story restaurant "Chinese Unique: Sky Courtyard," which focuses on intangible cultural heritage cuisine, providing a dual experience of food and culture [5]. - The anniversary celebration demonstrated Quanjude's dedication to preserving intangible cultural skills while actively exploring product innovation, market expansion, and cultural output [5].