商报讯（记者 吕文鹃） 最近杭州知名互联网公司某员工的桌面在小红书火了，被称为是"掌握 LABUBU的神"，办公桌上满满一桌的LABUBU羡慕死了很多网友们，经打听原来是负责速卖通潮玩项 目的员工。 如今，中国的LABUBU无疑是全球当红之一，其以超高人气席卷全球消费市场 。6月10日，全球唯一一 只的薄荷色LABUBU在永乐2025春季拍卖会上亮相，落槌价为108万元；前几天，贝克汉姆晒出了女儿 小七送他的 LABUBU 公仔，目前在国内二手平台的售价在 750 元左右；5 月中旬，流行天后麦当娜上 分享了一组过母亲节的照片，其中一张图中她的脖子上挂着两只 LABUBU…… LABUBU热炒背后俘虏全球人心 速卖通海外618发售限量版新品 记者在泡泡玛特的官方旗舰店看到，热门的LABUBU基本不见踪影，在其他淘宝店里 泡泡玛特 LABUBU3.0可乐搪胶系列毛绒盲盒摆件礼物马卡龙售价炒到1049元，泡泡玛特LABUBU1.0拉布布一代 马卡龙搪胶脸潮玩盲盒挂件炒到300元，甚至有的印有LABUBU图案的 手机壳也卖到了100多一个…… 虚拟时空需实体图腾的具象体现 潮玩的资本神话永不落幕 小小玩偶为何能俘获 ...

Core Insights - Labubu, a character from Pop Mart, is gaining global popularity and is being compared to luxury items like the Hermes Birkin bag, indicating a strong cultural and consumer trend towards collectible toys and accessories [1][26][31] - The character is associated with good luck and positive energy, appealing to consumers' desires for spiritual and emotional support through physical items [5][15][20] - The rise of Labubu reflects broader cultural differences in consumer behavior between Eastern and Western markets, particularly in the context of plush toys and accessories [38][41][47] Group 1: Cultural Significance - Labubu is seen as a modern talisman, with consumers attributing protective and luck-bringing qualities to it, similar to traditional Feng Shui practices [9][15][28] - The character's design and backstory allow consumers to project their own desires and aspirations onto it, enhancing its appeal [24][47] - The popularity of Labubu in Thailand, where it has been integrated into local culture and spirituality, highlights the character's adaptability and resonance with different cultural contexts [26][28] Group 2: Market Trends - The blind box trend, particularly in the context of Pop Mart, is becoming increasingly popular in Western markets, with Labubu being a key driver of this trend [32][43] - The search for "bag charms" has reached a ten-year high in Google searches, indicating a growing interest in personalized accessories in the West [43] - The cultural preference for softer, plush materials in Eastern markets contrasts with the Western inclination towards harder, more direct expressions in accessories [44][45] Group 3: Consumer Behavior - Consumers are increasingly seeking emotional connections with products, using items like Labubu as a form of psychological comfort in stressful environments [20][47] - The phenomenon of "Kidult" culture, where adults seek comfort in childhood toys, is particularly pronounced in East Asian markets, influencing the popularity of plush accessories [47] - The emotional value attached to items like Labubu transcends their material worth, reflecting a deeper need for spiritual and emotional support among consumers [51]