消费主义
Search documents
深度透支的现代文明,能否找到一条可持续的出路|荐书
Di Yi Cai Jing· 2026-02-24 08:41
从经济危机到消费主义,再到克隆人、乌托邦、爱、暴力、迷惘、希望等话题,鲍曼探讨了当代社会的 流动性和后现代现象的肇因与后果等议题 面对当代社会的种种问题,齐格蒙特·鲍曼和学者西特拉莉·罗维罗萨-马德拉索进行了八场对话,对话从 2008年金融危机切入,却超越了经济分析本身。鲍曼提出,"我们不仅在经济上依赖借贷,更在生态、 伦理和时间维度上进行着全方位地透支。" 鲍曼是当代杰出的思想家,代表作包括《现代性与大屠杀》《工作、消费主义与新穷人》《流动的现代 性》等。在他看来,"流动"的现代世界已经完成了从生产者社会到消费社会的转型,其自然延伸是永久 债务人社会。随着国家成为"市场主权的执行者","人类社会的彻底私有化便宿命般地展开,同时对工 业和金融的彻底放松管制也随即而来"。 在这样一个"流动"的时代,一切坚固的东西都烟消云散,社会结构变得松散,工作不再提供终身保障, 人际关系趋于脆弱易变,社会规则也在不断被重新定义。过去那种可规划、可预期的线性人生轨迹,逐 渐让位于一种碎片化、短期化且充满不确定性的生命体验。连爱情也难以避免短期化与工具化的倾向, 人们对长期承诺感到犹豫,畏惧被绑定于不确定的未来。 齐格蒙特·鲍曼 ...
两代人身上折射出来的不同理念
Sou Hu Cai Jing· 2026-02-19 11:04
在当今社会,一个引人深思的现象日益凸显:许多年轻人似乎难以积累储蓄,而他们的父辈——老一辈 人——却往往能存下不少钱。这背后,不仅仅是收入差异,更是两代人在生活方式、价值观念和时代背 景下的深刻分野。 这种显著的消费行为差异,根源在于两代人截然不同的成长背景与生活经历。老年人大多经历过计划经 济、物资短缺的年代,节俭和储蓄是刻入骨子里的生存智慧与安全感来源。他们的价值实现,紧密围绕 着家庭和子女的福祉。 而年轻人成长于经济高速发展、消费主义勃兴的改革开放之后。他们更注重个人感受、生活品质和自我 价值的实现。社会环境的快速变化、未来不确定性的增加,也使得部分人更倾向于把握当下。高昂的房 价、育儿成本等现实压力,有时反而催生了"先享受再说"的心态。 相比之下,经历过物质匮乏时期的老一辈人,他们的消费习惯烙印着时代的记忆。他们可能拥有稳定的 养老金,但生活却极其简朴。去超市购物会精心比对价格,出行依靠自行车或公交,一部简单的老年手 机能用很多年,衣物更是"新三年,旧三年,缝缝补补又三年"。他们不熟悉也不依赖信用卡消费,娱乐 活动可能仅限于公园散步或在家看电视,口渴了宁愿回家烧开水,也极少购买瓶装水。 他们的"抠门" ...
年轻人抠到极致,却不是为了省钱!反向消费究竟是什么?
Sou Hu Cai Jing· 2026-02-17 09:55
Core Viewpoint - The article discusses a significant shift in consumer behavior among young people in China, characterized by a trend towards frugality and selective spending, which reflects deeper societal changes rather than mere financial constraints [1][10]. Group 1: Changing Consumer Behavior - Young consumers, even with substantial incomes, are opting for frugality, engaging in what is termed a "low-key revolution" in daily life [3][10]. - This trend is not merely about saving money; it represents a conscious choice to prioritize value and practicality over brand prestige and impulsive purchases [5][8]. - The rise of "reverse consumption" indicates a growing awareness among young people of the distinction between needs and excess, leading to a more discerning approach to spending [7][10]. Group 2: Economic and Social Context - The current economic climate has created pressures that compel young people to adopt a more cautious financial approach, reflecting a broader structural imbalance in the job market [10][14]. - The educational system has produced a surplus of theoretical candidates, while there is a lack of practical skills among graduates, contributing to the challenges faced by young professionals [12][14]. - The article highlights the generational shift in expectations, where previous assumptions about job security and economic stability have been undermined, leading to a more cautious outlook on spending [14][16]. Group 3: Future Implications - The government is beginning to address these issues through educational reforms and support for vocational training, indicating a recognition of the underlying structural problems affecting consumer behavior [16]. - The article posits that these frugal young consumers may ultimately play a crucial role in revitalizing the economy by balancing their desires with practical financial management [16][18]. - The shift towards self-control and conscious spending is framed as a form of progress, suggesting that this generation is finding new ways to pursue a fulfilling life despite economic challenges [18].
消费主义打败民族主义,这是中国消费者身份的理智回归
Sou Hu Cai Jing· 2026-02-16 23:07
Core Viewpoint - Post-pandemic, consumerism in China is overtaking nationalism, with consumers focusing more on quality and value rather than national origin, despite ongoing diplomatic tensions with Japan and the U.S. [2] Group 1: Consumer Behavior Changes - The rise of consumerism over nationalism is evident as consumers prioritize quality, cost-effectiveness, and emotional value in their purchasing decisions [2][8] - The younger generation and urban middle class are increasingly making purchasing decisions based on rationality rather than nationalism, indicating a shift in consumer identity [8][21] - The demand for affordable luxury products has surged, with brands like Xiaomi thriving by offering high-quality products at reasonable prices [20][21] Group 2: Impact of Diplomatic Tensions - Recent diplomatic disputes between China and Japan have not led to widespread boycotts of Japanese products, as seen in the sales growth of Toyota and Sushi restaurants [9][12] - Despite official warnings against travel to Japan, many consumers continue to visit, showing a disconnect between government sentiment and consumer behavior [9][12] - The success of Japanese brands in China, such as Toyota and Sushi restaurants, highlights the diminishing impact of nationalism on consumer choices [9][12] Group 3: Cultural Influence - American cultural products remain popular among Chinese consumers, with Disney's "Zootopia 2" achieving record box office success in China, indicating that cultural ties can transcend political tensions [14] - The appeal of brands like Ralph Lauren is growing among urban consumers, who value quality and brand image over nationalistic sentiments [16] Group 4: Emotional Consumption Trends - Emotional consumption is becoming a significant trend, as consumers seek products that provide emotional comfort and align with their lifestyles, regardless of the brand's origin [21] - The shift towards emotional consumption reflects a broader societal change, where consumers are less influenced by nationalist sentiments and more by personal values and experiences [21]
视觉占优势的时代,如何用文字讲旅行故事?
Xin Lang Cai Jing· 2026-02-12 12:19
(来源:上观新闻) 如今再谈旅行文学,像是打捞一份已失落的意义。在移动互联网时代,旅行是一种解绑,解除如肢体器 官一般的"互联",宣告特定时间段内的暂缓,不必再对"延后"感到抱歉,宣告一部分自我,这份喘息让 置身其中的吸引力远高于阅读他方。因而旅行文学在近15年间,从鼎盛到平缓,再到如今向着带有社科 属性的饱满写作或在地书写落定,这是一条健康的发展曲线,毕竟,人类还是要在一切"新"和他方里, 寻找旧有的、自我的答案,这是线性时间遗落的规则,今日之疑问,只能向前走,只能回头看、往深处 看。 当然,文学本身即旅程,无论对于书写者还是阅读者,我们都在借助文学跳离地心,前往内心所持的理 想之地。本期邀请译者钟娜、青年作家孔孔以及青年学者叶怡雯,谈一谈她们视角下的旅行与文学,也 借此留下一份希冀:"当你出发,前往伊萨卡,愿你的道路漫长。" 孔孔 伍迪·艾伦在一次访谈中聊起自己和女儿去埃及金字塔的事,对于这趟旅行,他的反应是"我想不出比这 更无聊的事了"。对他而言,在电视上看到一个金字塔,在照片上看到一个金字塔,以及亲眼看到一个 真正的金字塔,似乎没有太大的区别。"(看完金字塔),然后回到酒店房间,回到我的生活,这对我 ...
最务实的打工人,过年只穿塑料袋
Xin Lang Cai Jing· 2026-02-07 11:30
Core Viewpoint - The article discusses a shift in consumer preferences among young workers regarding winter clothing, moving from expensive cashmere to practical and affordable polyester fabrics, reflecting a broader trend of practicality over status in fashion choices [1][2][4][21]. Group 1: Changing Attitudes Towards Materials - Young workers are increasingly opting for polyester over cashmere for winter wear, valuing practicality and comfort over the traditional status associated with luxury fabrics [2][4][21]. - The perception of polyester has evolved, with many now recognizing its warmth and durability, comparable to cashmere, while being more suitable for everyday use [4][7][21]. - The practicality of polyester, including its resistance to wear and ease of maintenance, has made it a preferred choice for young workers who prioritize functionality in their clothing [9][21][35]. Group 2: Economic Considerations - The financial burden of purchasing expensive cashmere is prompting young workers to embrace more affordable polyester options, which offer better value for money [9][23][42]. - The article highlights a trend where the budget for clothing has shifted from thousands to hundreds, making polyester a more accessible choice for many [23][27]. - Young workers express a sense of relief and freedom in choosing polyester, as it allows them to avoid the stress associated with maintaining expensive garments [21][42]. Group 3: Cultural and Social Implications - The shift towards polyester reflects a rebellion against traditional standards of appearance and status, as young workers seek to redefine what is considered acceptable and stylish [42]. - The article notes that wearing polyester is no longer seen as a sign of lower status, but rather as a practical choice that aligns with the realities of modern life [39][41]. - The narrative around clothing has changed, with young workers prioritizing comfort and practicality over the need to impress others with luxury items [1][42].
拒绝消费主义后,我存下了第一笔钱
Sou Hu Cai Jing· 2026-02-03 05:20
打开手机,铺天盖地的广告都在对你喊话。皮肤不够白?皱纹太明显?这件衣服能让你立刻变高级!那 个小家电能让你的家秒变网红打卡点!好像不买点什么,人生就缺了一大块。 我们总在追赶,追赶一种被精心设计出来的"理想生活"。买买买的时候,那种短暂的兴奋感,像一剂强 心针。可包裹拆开后,快乐也像泡沫一样,啪,就碎了。留下的,是账单,和更深的空虚。 我们买的,常常不是商品本身,而是那份被制造出来的焦虑。 真正的精致,不是靠物品堆砌出来的。关注商品的核心价值,而不是它被赋予的虚幻意义。 一件衣 服,核心价值是保暖、舒适、得体;一个杯子,核心价值是方便喝水。至于它能不能让你看起来像"某 某同款",那都是商家附赠的"情绪滤镜"。 建立自己的消费观,而不是被别人的标准牵着走。你的价值,从来不在于你拥有什么,而在于你是谁。 把钱花在能真正提升生活品质、丰富内心世界的地方。比如一次深度的旅行体验,一门真心想学的技 能,或者,仅仅是存下一笔让你感到安稳的"底气钱"。 告别那些被贩卖的焦虑吧。当你不再通过购物来确认自己的价值时,你会发现,内心反而变得轻松和富 足。生活的主角,应该是你鲜活的生命体验,而不是那些冷冰冰的、堆积如山的商品。 它 ...
“确诊老式人类”,更像是精神回归
Xin Lang Cai Jing· 2026-02-02 08:44
但"老式人类"的流行,恰恰是温和的逆行。与这种新鲜刺激、视觉氛围和快速更迭相比,"老式"则更关 注实际、耐久与内在的舒适。美观让位于实用,精致被性价比取代,年轻人似乎不再执着于被算法推着 往前走,拒绝消费主义的裹挟,而是更看重可预期的节奏、稳定的感受和经历过岁月沉淀的生活经验。 这并不是"老式人类"第一次出现。像年轻人爱上赶大集、逛菜市、走进社区食堂、爱上老年大学等,直 至前不久爆火的"刨猪宴",都有一种内在的逻辑。年轻人似乎在烟火人间的叙事寻找某种安慰,不再把 自己和老辈、乡土这些意象隔绝开来,相反,更愿意参与这种整体的情绪投射之中。 这可能也是一种"寻找童年"吧。这种审美取向并不是从天而降的,而是年轻人在童年记忆中寻找"历史 资源"——像重新穿上保暖的秋裤,相当程度就来自回应童年时父母的催促,这更像一种精神回归。 而童年之所以被反复召回,也是因为在记忆中,它代表着规则清晰、边界明确、付出与回报相对可预期 的世界,就好像刷题就能拿高分。但现在,当职场的压力、生活的快节奏、多元的人生目标开始出现, 也让一些年轻人感到疲惫。 澎湃特约评论员 柳早 近来,社交媒体上涌现出一种新的自我标签——"老式人类"。不少年轻 ...
继消费降级后,又出现零负债人群,当下年轻人集体转变消费观念
Sou Hu Cai Jing· 2026-01-29 17:01
这篇文章分析零负债人群:没有信用卡账单和贷款提醒,睡眠质量显著提升,这群零负债年轻人正用最朴素的量入为出,对抗消费主义,数据显示仅13.4% 年轻人保持零负债,而62.3%背负贷款者中,超半数深陷焦虑。 时代变了:敢负债不再是赢家,零负债才真舒服 大家有没有发现,现在日子过得最舒坦的,不是那些住大别墅、开豪车的人,反而是身上一分钱外债都没有的人,这些人,没房贷、没车贷、没网贷,连信 用卡都不用,手里攥着自己赚的钱,想怎么花就怎么花,日子过得别提多滋润。 很多人羡慕他们,不是因为他们多厉害,而是身边太多人被债务压得喘不过气,每天一睁眼,就想着房贷、车贷、信用卡账单,赚的钱还没捂热,就先给银 行和平台打工,根本没心思享受生活。 零负债的人不一样,不用为了月供熬夜加班,不用看谁脸色,想上班就上班,不想上班在家歇着也没压力,这种自由,比多赚几万块都金贵。 往前倒十年,情况完全反过来,那时候,敢借钱、敢贷款买房的人,才是大家眼里的人生赢家,房价一路涨,贷款买房的人,资产翻着倍往上涨,没敢贷款 的人,只能看着房价飙升,手里的钱越来越不值钱,心里满是焦虑。 现在不一样了,房价从一路上涨,变成了调整期,借钱买房的逻辑彻底变了 ...
为什么很多家庭年收入30万左右,却过着很朴素的生活?
洞见· 2026-01-28 12:20
洞见 ( DJ00123987 ) —— 不一样的观点,不一样的故事, 3000 万人订阅的微信大号。点击标题下 蓝字 " 洞见 " 关注,我们将为您提供有价值、有意思的延伸阅读。 作者: 洞见muye 成年人的体面,都是钱给的。 ♬ 点上方播放按钮可收听 洞见主播素年锦时朗读音频 我认识一位朋友,夫妻二人年收入合计超过30万。 但我常看到他在超市买打折商品,穿的外套仍是三年前的旧款。 其实不止他,身边越来越多年收入30万左右的家庭,生活都透出一种与收入不相符的朴素。 他们不会为了他人眼光而购买超出需要的东西,也不会因为商家宣传就冲动消费。 在他们看来,金钱是改善生活的工具,而非炫耀的资本。 把钱用在家人健康、孩子教育、精神滋养上,远比追求一时的物质满足更有价值。 知乎博主 @方糖 分享说,她和丈夫年收入加起来正好30万。 他们开普通代步车,住在中等小区,孩子上公立学校,很少买奢侈品,买东西总先看性价比。 或许有人会批评他们"抠门""不懂享受",毕竟在很多人眼中,这是一笔可观的收入。 但当你真正走近这些家庭,了解他们的想法与选择后,便会发现:朴素背后并非物质匮乏,而 是一种清醒的生活态度。 01 这几年,消费 ...