这个视频里说的穷人匮乏感，我至今依然有。好处是，因此没有被所谓“消费主义”和“中产阶级陷阱”困扰过。因为匮乏感让人崇尚的是财富，而不是消费。我们不会用消费来定义自己，觉得那样太低级了。但是逃不开参考财富标签，虽然也低级哈哈哈。𝘁𝗮𝗿𝗲𝘀𝗸𝘆 (@taresky):#自由职业《一位贫穷的移民女孩，如何从零开始，一步步改变命运，30岁实现职业自主，挣到年薪30万美元，走上财务自由之路。》https://t.co/fx56qj0aNe推荐收听，道理总结地挺好。 ...

当李一桐抱着奶茶花束配宠物狗出镜时，弹幕秒变修罗场："这是秋天的第一束'急诊室体验卡'？"照片里红衣配奶茶心形摆盘，被调侃"甜到齁"，粉丝却 狂赞"杀青庆功宴提前剧透"。 网友扒拉细节直接破防。有人发现奶茶杯摆成心形，搭配玫瑰和玩偶，被封"甜酷美学天花板"。眼尖的更指出红衣造型暗藏玄机——和《书卷一梦》角 色"宋一梦"撞衫，剧外热度直接拉满。 全网模仿潮彻底失控。济南、合肥奶茶店连夜上架"入秋四件套"，内蒙古网友空运奶茶杯包装，笑称"这快递费够买两箱奶茶"。但医生紧急提醒："奶茶 杯塞40%冰块+菌落超标190倍，这是拿命换仪式感？" 商业联动暗藏玄机。淘宝大V同步推送"秋天第一杯"免单活动，粉丝吐槽"艺人晒奶茶，商家赚流量"。但李一桐这波操作确实精准——杀青庆功+节气营 销+角色热度，三箭齐发直接封神。 作为吃瓜群众，这事值得深思。当奶茶花束从"社交货币"变成"健康炸弹"，我们到底该为仪式感买单还是为健康清醒？李一桐的创意固然亮眼，但消费者 也得擦亮双眼。为这样的"甜酷风"点个赞，但别忘了奶茶杯里泡的不只是浪漫，还有健康风险！ [免责声明]文章的时间、过程、图片均来自于网络，文章旨在传播正能量，均无低俗等不 ...

31 岁的新加坡人约万 · 叶（ Jovan Yeo ）在一家数码银行服务公司上班。每到月底发工资时，他就先 还信用卡账单、给父母津贴、付保险，然后做一些基本投资。 " 这些弄完，我的账户金额所剩无几。最 多花在旅行、吃喝，还有健身上，根本存不下钱 " 。 新加坡一向以金融审慎和高储蓄率而闻名，但这种情况正出现变化。专家指出，随着生活成本上 涨，以及人们越来越重视体验和自我保健，长期的财务规划正被放到次要位置。 生活成本居高不下 马来亚银行研究部经济学家布莱恩·李（Brian Lee）表示，一些宏观经济因素客观上让新加坡人更 难储蓄。尽管该国通胀率近期降至四年来的最低水平，但多项调查显示，由于住房成本高昂和进口成本 居高不下等结构性因素，新加坡生活成本仍位居全球最高之列。 根据全球生活成本数据库Numbeo的数据，截至2025年年中，新加坡生活成本指数为85.3，在全球 排名第五，位居亚太地区第一，同比上涨11%。数据分析公司舆观（YouGov）今年4月的调查显示，在 接受调查的1845名新加坡人中，72%将生活成本列为首要关切，其次是医疗保健和人口老龄化带来的挑 战。 "在疫情后物价上涨的阶段，生活支出的增 ...

Core Viewpoint - The younger generation, previously labeled as "spending enthusiasts," has transformed into savvy "money-saving masters," utilizing second-hand goods, shared economy, and creative cost-cutting strategies to redefine their consumption habits [1][5]. Group 1: Changes in Consumption Behavior - The user group aged 25-35 has seen a 217% increase in second-hand transaction volume over the past two years [3]. - Young professionals are now more focused on finding high-value second-hand office equipment rather than the latest smartphones, leading to a decline in foot traffic at fast fashion brands while second-hand luxury stores experience long queues [7]. - The consumption of gold among the 18-35 age group in China reached 42% in 2023, marking a historical high, while the value of diamond rings has depreciated by 60% [9]. Group 2: Innovative Money-Saving Techniques - Young individuals are developing various money-saving hacks, such as using a "plate rack" instead of expensive storage boxes and optimizing shopping routes for discounted groceries [5]. - The trend of "spongeing" off older generations has emerged, with young people attending community classes aimed at seniors, resulting in a 240% year-on-year increase in 90s generation tourists for senior travel packages [11]. Group 3: Rise of Sharing Economy - A shared kitchen named "Hour of Time" has become popular among office workers, allowing users to cook for 30 yuan per hour, saving 40% compared to takeout [13]. - The wedding dress rental market is projected to exceed 10 billion yuan in 2023, with 70% of customers being cost-conscious individuals born in the 1990s [14]. Group 4: Social Dynamics and New Value Systems - The "stooping" culture, which involves collecting discarded items, has gained popularity, with over 500,000 posts on Xiaohongshu and a reading volume exceeding 300 million [16]. - Social interactions among young professionals have shifted from showcasing luxury purchases to sharing money-saving strategies, with "help me bargain" becoming a common conversation starter [18]. - Notes tagged with "money-saving challenge" on Xiaohongshu have 3.2 times the interaction of unboxing reviews, indicating a shift in social currency towards frugality [20]. Group 5: Impact on Relationships and Social Perception - Users who mention "financial management skills" in their dating profiles see a 27% increase in matching success, while those showcasing luxury items experience a 43% decrease in private messages received [23].

Core Viewpoint - The article discusses the shift in societal attitudes towards work and consumption, highlighting a growing preference for reduced work hours and alternative lifestyles, as well as the philosophical implications of these changes [1][2][9]. Group 1: Economic Perspectives - Keynes predicted in 1930 that technological advancements would lead to a reduction in working hours to 15 per week, allowing more time for art and personal relationships [1]. - Despite technological progress, the reality has seen increased work intensity and a culture of consumption that perpetuates a cycle of earning and spending, contradicting Keynes's vision [2][8]. Group 2: Cultural Critique - Kate Soper critiques contemporary consumerism, arguing that the left's criticism often overlooks the need for a deeper understanding of desire and fulfillment beyond mere consumption [5][9]. - Soper's concept of "alternative hedonism" suggests that pleasure can be derived from non-consumptive activities, challenging the notion that happiness is tied to material wealth [9][10]. Group 3: Labor and Identity - The article highlights the changing nature of work, where traditional employment is becoming scarce, and the boundaries between work and leisure are increasingly blurred [10][12]. - Soper emphasizes the importance of redefining labor to recognize the value of non-market activities that contribute to personal fulfillment and social connections [10][12]. Group 4: Policy Implications - Universal Basic Income (UBI) is presented as a potential solution to provide a safety net that allows individuals to explore non-market lifestyles without the pressure of traditional employment [12][13]. - The article argues for a reimagining of development goals to focus on social, sustainable, and perceptual values rather than mere economic growth [13][29]. Group 5: Critique of Consumer Culture - Soper argues that contemporary consumer culture thrives not by meeting genuine needs but by creating new desires, trapping individuals in a cycle of consumption for meaning [23][29]. - The article warns that alternative lifestyles proposed by Soper may risk becoming elitist practices if not grounded in broader structural changes [28][29].

Core Viewpoint - The trend of "pretty food" has gained significant traction among young consumers, driven by social media influence and the desire for visually appealing dining experiences [1][15][19]. Group 1: Popularity and Market Response - The concept of "pretty food" has led to the rise of numerous trendy restaurants, such as "Hu Qia" in Shanghai and "NEED" in Shenzhen, which have seen overwhelming customer demand, including long wait times and high secondary market prices for reservations [2][6]. - Social media platforms, particularly Xiaohongshu, have seen extensive engagement with the topic, with 370 million views and over 1.85 million discussions [1]. Group 2: Consumer Behavior and Experience - Many consumers prioritize the visual appeal and social media shareability of their meals over taste, indicating a shift in dining motivations [4][15]. - The average spending for a meal categorized as "pretty food" is around 100 yuan, which, while not excessively expensive, can still be a financial burden for many young professionals [13]. Group 3: Cultural and Social Implications - The phenomenon reflects a broader consumer culture where dining experiences are often commodified for social media validation, leading to a paradox where the pursuit of aesthetic dining can overshadow the intrinsic value of food [19][20]. - Young consumers are increasingly aware of the potential pitfalls of this trend, leading to a more critical perspective on the value of "pretty food" and its implications for personal identity and social status [16][18]. Group 4: DIY and Home Cooking Trends - There is a growing trend among young people to recreate "pretty food" at home, suggesting a desire to regain control over their dining experiences and to create personal rituals without the associated costs of dining out [21]. - The emphasis on aesthetics in home cooking reflects a shift towards valuing the experience of food preparation and consumption over mere visual presentation [14][20].

Core Perspective - The phenomenon of the "3 yuan Yangchun noodles" and "48 yuan Moutai cup" at the Tangwan restaurant in Shanghai reflects a complex interplay of consumerism and moral narratives, driven by social media influence [1] Group 1: Consumer Behavior and Market Trends - The popularity of the San Yuan noodle shop is a manifestation of public anxiety over high prices, as basic dining costs in first-tier cities have surpassed 30 yuan [3] - The shift of platforms like Dingdong Maicai to high-priced health ingredients indicates a broader trend of rising consumer costs, further squeezing the living space of ordinary people [3] - The contrast between the low-priced noodles and high-priced Moutai symbolizes a public desire to resist various forms of consumption inflation [3][4] Group 2: Business Model and Financial Viability - The pricing strategy of 3 yuan for noodles is a nostalgic reference to prices from 20 years ago, while the Moutai pricing is seen as a challenge to consumption hierarchies [4] - The noodle shop's operations are financially supported by the owner's printing equipment business, indicating that the 3 yuan noodles are sold at a loss [4] - The increase in customer traffic due to social media hype may displace original customer groups like delivery riders and students, threatening the shop's initial philanthropic intent [4][6] Group 3: Social Commentary and Cultural Implications - The narrative surrounding the noodle shop has been co-opted by various influencers, transforming a simple dining experience into a symbol of class dynamics and consumerism [5] - The experience of consuming Moutai at a lower price point does not eliminate its status as a class symbol; instead, it creates new consumption pressures for lower-income individuals [5] - The initial goodwill of the shop's owner may be overshadowed by the overwhelming influence of social media, turning personal stories into mere narratives for consumption [6]

Group 1 - The concept of "middle class" is increasingly ambiguous, yet there exists a distinct lifestyle and consumption perspective associated with it, characterized by a pursuit of taste and distinction from the lower classes [1][9] - Recent events, such as the controversies surrounding Sam's Club and the brand Holiou, reflect the middle class's desire for quality and premium products, rather than mere status [2][5] - The middle class's pursuit of material and fashionable distinctions is becoming more challenging as economic conditions evolve, leading to a clearer understanding of their true essence in society [1][19] Group 2 - The perception of quality in products, such as those sold at Sam's Club, is often tied to a belief in superior safety and standards, which may not hold true universally [6][7] - The historical context of consumer preferences, such as the association of coffee with sophistication, illustrates the complex cultural narratives that shape middle-class consumption [8][9] - The middle class's reliance on consumerism for identity and status is increasingly questioned, as the stability of this lifestyle is threatened by broader economic and social changes [15][19] Group 3 - The current middle-class experience is marked by a tension between maintaining a modern lifestyle and addressing existential concerns, leading to a critical juncture in their values [20][24] - The call to defend modern life necessitates a reevaluation of what constitutes modernity and the underlying material conditions that support it [21][22] - A shift away from a purely consumerist mindset towards a more community-oriented perspective is essential for the middle class to navigate the challenges of contemporary society [23][24]

Core Insights - Pop Mart's market value has surged to over 300 billion RMB, with its stock price increasing up to 17 times in just over a year, indicating a phenomenon that resembles a consumption bubble rather than a straightforward business success [1] - The allure of Labubu lies in its ability to create an illusion of accessibility to a lifestyle associated with the top 20% income earners, driven by celebrity endorsements and social media [1][3] - The new consumerism trend allows ordinary individuals to feel a temporary blurring of class boundaries through ownership of celebrity-endorsed products, similar to past consumer behaviors where status was derived from brand logos [1][3] Consumer Behavior - 65% of female consumers purchase Labubu not for practicality but for the social status it confers, comparing themselves to celebrities rather than peers [3] - Labubu serves as a symbol of shared experiences for couples, representing memories and rituals rather than the physical product itself [3][4] - The emotional significance of Labubu is fleeting, akin to past trends where items once cherished lose their value over time [4][6] Marketing Strategy - Pop Mart effectively leverages scarcity and exclusivity through limited and collaborative releases, particularly appealing to female consumers who use these products as social currency [6][8] - The brand's strategy of making non-essential items into status symbols is a clever manipulation of consumer vanity, allowing access to a sense of luxury at a lower price point [8][9] - The company aims to transform Labubu into a long-lasting intellectual property, although this ambition conflicts with the fast-paced nature of fashion and consumer trends [11][12] Market Dynamics - The essence of fashion is conformity, and Labubu's value as a social currency is tied to immediate gratification, which can quickly shift with new trends [12] - Pop Mart's ability to maintain interest in Labubu through continuous product launches may only provide temporary relief from the inevitable decline in consumer interest [12]

Core Viewpoint - The article argues that the concept of the middle class is a constructed ideology rather than a stable, objective reality, leading to a sense of instability and anxiety among individuals who identify with this class [3][4][5]. Group 1: Nature of the Middle Class - The middle class is portrayed as a myth that promises upward mobility through personal effort, while obscuring the underlying class struggles [4]. - The identity of the middle class is based on individual narratives rather than solid power structures or real production [4][5]. - The financialization of assets, such as housing, creates a situation where individuals do not own property but rather long-term debt contracts, leading to instability [5]. Group 2: Systemic Risks and Individual Responses - Individuals face systemic risks that are often beyond their control, leading to a phenomenon termed "breaking defense" as a response to these pressures [7][15]. - The media and algorithms play a role in amplifying individual anxieties by simplifying complex social issues into emotionally charged narratives [9]. - The article highlights a growing trend of individuals rejecting the label of "middle class," recognizing the instability of this identity [12][13]. Group 3: The Role of Narratives - The narrative of "breaking defense" fills a void left by the failure of the traditional success story, resonating with many who feel disconnected from their efforts and rewards [8]. - The article discusses how social media platforms contribute to a cycle of anxiety and consumption, creating a commercial loop of anxiety and solutions [9][10]. Group 4: Potential Solutions - The article suggests a shift from a vertical narrative of competition to a horizontal narrative focused on connection and creation, emphasizing the importance of community and personal skills [18]. - It advocates for redefining assets to focus on personal skills and relationships rather than market-dependent valuations [19][20]. - The call to action includes building genuine relationships and self-identity based on intrinsic values rather than consumer symbols [19][20].