消费主义
Search documents
热梗“爱你老己”背后承载中国年轻人的自我关怀
Xin Lang Cai Jing· 2025-12-28 11:09
中新社北京12月28日电 (记者 应妮)"爱你老己,明天见"这句话近期在中国互联网上走红,甚至被称 为"有史以来最好""互联网最伟大""今年最暖心"的梗。 "爱你老己"一语,源自游戏台词的改编,因社交网络传播成为热梗,上海市青少年研究中心近期发布 的"2025年度青年十大热词",将这个新词列入其中。它体现在诸如——升职后分享喜讯时配文"爱你老 己",因奶茶两杯起送而下单"老己一杯我一杯",考研失利后以"没事,爱你老己"自我宽慰……看似"无 厘头"的四个字,背后体现的是"悦己"和"自我接纳"。 还有一个值得注意的面向,12月27日,中国立法机关表决通过国家通用语言文字法修订草案,为网络空 间用语用字建立规则。 "爱你老己"不失为一个正能量词汇,但在社交平台的互动交流中,"黑话""烂梗"和恶意缩写污染网络语 言生态并不鲜见。有评论认为,修订后的国家通用语言文字法有助于在更广范围内,更规范展现国家通 用语言文字之美,更好推动中外文化交流与文明互鉴。(完) 在节奏越来越快的当代,人们常感受到来自工作、学习、生活中的压力,也会被各种KPI(关键绩效指 标)和Deadline(最后期限)所裹挟,"爱你老己"这一新词汇横空 ...
从一棵西兰苔看消费升级骗局:我们花三倍价钱买的到底是什么?
Sou Hu Cai Jing· 2025-11-28 10:26
Core Insights - The article highlights the deceptive marketing practices in the fresh produce sector, particularly focusing on the misrepresentation of vegetables like "fruit broccoli" and "baby carrots" as premium products, despite being inferior or rejected produce [1][3][5] - It emphasizes the growing trend of middle-class consumers paying a premium for perceived health benefits, which often do not translate into significant nutritional differences [3][5] Group 1: Misleading Marketing Practices - The so-called "fruit broccoli" is actually just side branches or immature heads of regular broccoli, often sold at three times the price of standard varieties [1] - Some retailers use food-grade dyes to enhance the appearance of vegetables, misleading consumers into believing they are purchasing a superior product [3] - The average price of vegetables labeled for specific demographics, such as "infant use" or "fitness recommended," is 238% higher, while the nutritional differences are often minimal [3] Group 2: Consumer Behavior and Perception - Consumers are increasingly buying into the idea of "health premium," often overlooking the actual nutritional value of the products they purchase [3][5] - The article suggests that consumers are not just buying vegetables but are also purchasing the idea of a "refined lifestyle," which is a form of symbolic value rather than practical utility [5] - It encourages consumers to be more rational by checking harvest dates and comparing prices of similar products, as local seasonal vegetables may offer better nutritional value than long-distance transported "premium" options [5]
没钱,就请立刻停止这3种消费
Sou Hu Cai Jing· 2025-11-27 04:14
咱们总说钱难挣、日子难熬。工资还没捂热,怎么就又月光、卡上余额也见底,这种窘迫谁没经历过?身边不少朋友,总问"双十一没敢剁手,为啥还是攒 不下钱"。其实,真不是工资太低,而是有些"小钱"、明明可以不花咱偏没忍住。今天就和大家掰掰,普通人"最应该立马停掉"的三大消费陷阱 ,如果你还 在踩坑,现在醒悟还来得及。 精致生活、品质生活,这些词多有诱惑力。每次刷抖音、小红书,网红咖啡、联名奶茶、设计师单品,动辄上百上千,噱头太多,价格都得翻好几倍 。你 说是生活品质提高,但咱兜里的工资真扛得住吗? 看看周围多少月薪三四千的,硬着头皮要买几千块球鞋、近万元的智能手机,自己都说"只有穿点潮的、拿最贵的机,才有点底气跟身边人拼面儿"。但你静 下心来想想,这些,真是你的底气吗?谁真会在意你喝的咖啡是不是星巴克、手机是不是最新,穿的那双鞋多少钱? 人生真正的"体面",靠的是能力和内涵,不是靠外表堆出来的消费标签。别让自己成了消费主义牺牲品,别把攒下的钱都赌在"看起来很美"的浮躁上。把省 下的钱用在该花的地方,急需时才不会两眼一抹黑、连个出路都没。 逛超市、刷电商、溜朋友圈,是不是总被那些"小东西"勾着走?9块9的萌萌杯子、19块 ...
你随手扔掉的东西,大批人开始囤!有人靠卖月入近千元
Sou Hu Cai Jing· 2025-11-09 01:24
Core Insights - The article discusses the emerging trend of collecting milk tea bags, highlighting their cultural significance and the unique market dynamics surrounding them [1][5][9] Group 1: Market Dynamics - The pricing of milk tea bags follows a distinct market logic, with ordinary bags priced at 1-3 yuan, while limited edition and co-branded bags can range from 10 to 50 yuan, with some rare designs fetching over 100 yuan [5] - The new-style tea beverage market is projected to reach a scale of 354.72 billion yuan by 2024, with expectations to exceed 400 billion yuan by 2028, indicating significant growth potential in this sector [14] Group 2: Cultural and Social Aspects - Collectors view milk tea bags as valuable items that represent the growth history of brands, with some individuals amassing collections worth hundreds of yuan [7] - The act of collecting milk tea bags serves as a "social currency," helping young people establish group identities through shared consumption experiences [9] Group 3: Emotional and Creative Expression - The collection of milk tea bags is seen as a way to anchor emotions, providing a sense of ritual and emotional release for young consumers [9] - The trend of repurposing milk tea bags into creative projects, such as storage boxes and fashion items, reflects a growing interest in sustainability and creativity among consumers [14] Group 4: Marketing Strategies - Brands utilize limited packaging to enhance user recognition and create a sense of scarcity, which in turn fosters a culture of collecting [5] - The marketing strategies employed by tea brands effectively transform the perceived value of products into consumer motivation, leading to increased sales [14]
普通人赚钱第一步:禁欲
洞见· 2025-10-30 12:20
Core Viewpoint - The article emphasizes that accumulating wealth requires self-discipline and the ability to resist consumerism, suggesting that true wealth comes from investing in oneself rather than succumbing to material desires [3][4][19]. Group 1: The Importance of Self-Control - The article cites research by Angela Duckworth, indicating that poor individuals often struggle with material desires and impulsive spending, which hinders their financial growth [5][6]. - It argues that every impulsive purchase is a loss of savings, while wise individuals focus on rational spending and self-investment [7][8]. - The narrative of Yang Lijuan, CEO of Haidilao, illustrates how prioritizing skill acquisition over immediate gratification can lead to significant career advancement and financial success [9][15]. Group 2: The Role of Savings and Investment - The article highlights that saving money is the first step towards wealth accumulation, allowing individuals to seize opportunities when they arise [22][26]. - It shares the experience of a professional who saved 600,000 yuan and successfully invested in a promising startup, resulting in a substantial return [22]. - The text emphasizes that controlling consumer impulses not only preserves capital but also opens up avenues for future investments and entrepreneurial ventures [24][28]. Group 3: Mindset and Execution - The article stresses that wealth is not merely a product of luck but rather a result of clear awareness and disciplined execution of financial strategies [28]. - It encourages individuals to live within their means and to prioritize savings and investments over immediate consumption [28]. - The narrative concludes that maintaining a low-desire lifestyle and saving from a young age can lead to long-term financial success [27].
「假性省钱」,正在掏空年轻人的钱包
36氪· 2025-10-22 13:36
Core Viewpoint - The article discusses the trend among young people to engage in DIY (do-it-yourself) projects as a means to save money, highlighting the potential pitfalls and time investments involved in this approach [4][9][23]. Group 1: DIY as a Cost-Saving Strategy - Many young individuals, like Li Zishan, attempt to save money by creating their own products, such as lip balm, using low-cost raw materials [7][10]. - The article provides examples of how DIY projects can appear to be cost-effective, such as making a tea table for under 200 yuan compared to a market price of 600-700 yuan [10]. - Li Zishan's experience shows that her homemade lip balm cost only about 3 yuan per stick, significantly less than the 30-40 yuan for store-bought versions, allowing her to save over 100 yuan in a winter season [7][11]. Group 2: Time vs. Money - The article emphasizes a shift in mindset among young people, who are willing to invest time to save money, contrasting the traditional view of "buying time with money" [16][23]. - DIY projects often require significant time investment, as seen in the case of Xiao Min, who spent over 12 hours making a doll's outfit, which, when calculated at her hourly wage, cost nearly 1,000 yuan [33]. - The time required for DIY projects can lead to frustration and realization that the effort may not be worth the savings, as illustrated by Xiao Min's dissatisfaction with her sewing skills [34][44]. Group 3: The Reality of DIY - The article points out that while DIY can seem like a way to escape consumerism, it often leads to additional costs and challenges, such as health issues from prolonged sitting during crafting [29][31]. - Many individuals, including Mao Mao, find themselves accumulating materials and spending more than intended, contradicting the original goal of saving money [37][39]. - The narrative concludes that the true cost of DIY projects often includes not just materials but also the value of time and effort, leading to the realization that some expenses cannot be avoided [44].
为什么现在好多人兜里没有1万块,却觉得100万是小钱?
洞见· 2025-10-20 12:35
Core Insights - The article discusses the disconnect between perceived wealth and actual financial status among individuals, highlighting a trend where many people feel wealthy despite having little savings [4][10][25] - It emphasizes the dangers of living beyond one's means and the psychological effects of consumerism, leading to financial instability [15][21][27] Group 1: Financial Awareness - Many individuals have a distorted perception of wealth, believing that having a net worth of 1 million is insignificant while their actual savings are minimal [4][10][25] - The phenomenon of "availability heuristic" suggests that constant exposure to wealth on social media can lead to unrealistic expectations about financial success [9][11] Group 2: Consumer Behavior - The article illustrates how people often prioritize luxury consumption over financial security, leading to a cycle of debt and financial strain [21][27] - It provides examples of individuals who, despite low incomes, engage in high-cost purchases, reflecting a culture of consumerism that prioritizes appearances over financial health [21][27] Group 3: Financial Reality - The narrative includes a case study of a couple who, after living a seemingly affluent lifestyle, faced financial ruin due to job loss and high debt levels, illustrating the risks of over-leveraging [16][19] - It stresses the importance of having a financial cushion, with 10,000 being a more realistic and essential amount for emergencies compared to the unrealistic perception of 1 million [29][31] Group 4: Practical Financial Advice - The article encourages individuals to reassess their financial habits and recognize the value of saving, even small amounts, to build a foundation for financial security [30][32] - It warns against the allure of consumerism and the need to distinguish between wants and needs, advocating for a more grounded approach to financial management [26][28]
“假性省钱”,正在掏空年轻人的钱包
首席商业评论· 2025-10-18 03:50
Core Viewpoint - The article discusses how young people are increasingly turning to DIY (do-it-yourself) projects as a strategy to save money, but often find that the time and effort invested may not yield the expected financial benefits, leading to a realization that "the free is often the most expensive" [4][19][29]. Summary by Sections DIY as a Money-Saving Strategy - Many young individuals, like Li Zishan, are attempting to save money by creating their own products, such as lip balm, using low-cost raw materials [6][8]. - The article highlights various DIY projects, from furniture to daily necessities, where the perceived cost savings are often misleading [8][19]. Personal Experiences - Li Zishan, who previously spent 30-40 yuan on lip balm, managed to create her own for just over 3 yuan, demonstrating significant savings [6][9]. - Another individual, Xiao Min, attempted to make clothes for her small dolls but found the costs and time involved exceeded simply purchasing ready-made items [10][23]. Time vs. Money - The article emphasizes a shift in mindset among young people, who are willing to "spend time to save money," contrasting with the traditional view of spending money for convenience [13][19]. - The time investment required for DIY projects often leads to frustration, as seen in Xiao Min's experience where she spent over 12 hours on a small garment, ultimately realizing it was not worth the effort [23][25]. Challenges and Realizations - Many DIY enthusiasts face challenges in mastering the necessary skills, leading to subpar results that diminish the perceived value of their efforts [19][25]. - The article notes that while DIY can provide a sense of control and personal satisfaction, it often does not translate into actual savings when time and effort are factored in [19][28]. Consumerism and Identity - The narrative explores how young people are questioning the value of consumer goods and the identity tied to purchasing branded items, leading them to seek alternatives through DIY [9][28]. - Li Zishan's journey reflects a broader trend of individuals seeking fulfillment beyond material possessions, aiming for a more self-sufficient lifestyle [29].
为什么越来越多的年轻人在追求“精致穷”?
Sou Hu Cai Jing· 2025-10-17 04:46
Core Viewpoint - The article explores the concept of "emotional value" in consumer behavior, suggesting that modern consumers are often purchasing not for utility but for the symbolic meanings and social identities associated with products [4][9][14]. Group 1: Consumption Patterns - Consumers engage in "atmosphere consumption," spending heavily to create visually appealing environments for social media rather than for personal enjoyment [6]. - "Entry ticket consumption" is prevalent, where luxury items are purchased not for their functionality but as status symbols to gain access to certain social circles [6]. - The phenomenon of "persona consumption" highlights that consumers buy products like new smartphones to maintain a desired social identity rather than for practical reasons [7]. Group 2: Symbolic vs. Utilitarian Value - Baudrillard's theory categorizes product value into two types: use value, which meets practical needs, and symbolic value, which conveys social and cultural significance [11][12]. - Many purchases are driven by symbolic value, where consumers buy items to express emotions, identities, or social affiliations rather than for their practical utility [14][16]. Group 3: Marketing Influence - The article discusses how marketing strategies manipulate consumer desires, creating a "Truman Show" effect where individuals feel compelled to consume to fit into societal expectations [16][20]. - Marketing phrases like "treat yourself" and "you deserve it" are designed to create a sense of obligation to purchase, linking self-worth to consumption [18]. Group 4: Smart Consumption Strategies - The article suggests three steps for smarter consumption: confirming needs (functional vs. emotional), prioritizing personal experience over social perception, and avoiding unnecessary expenses that do not provide real value [25][27][29]. - It emphasizes that true sophistication in consumption comes from understanding personal desires and financial limits, rather than succumbing to societal pressures [32][34].
“假性省钱”,正在掏空年轻人的钱包
创业邦· 2025-10-16 03:23
Core Viewpoint - The article discusses the trend among young people to engage in DIY (do-it-yourself) projects as a means to save money, highlighting the paradox that while these activities seem cost-effective, they often require significant time and effort, leading to the realization that "free" can be the most expensive option in terms of time invested [5][38]. Group 1: DIY as a Cost-Saving Strategy - Many young individuals are attempting to save money by creating their own products, from lip balm to furniture, by purchasing raw materials and following online tutorials [11][12]. - For example, a young woman named Li Zishan calculated that making her own lip balm cost her only about 3 yuan per stick, significantly less than the market price, allowing her to save over 100 yuan in a winter season [8][12]. - The article presents various examples of DIY projects, such as homemade soap and cleaning enzymes, which can lead to substantial savings compared to store-bought alternatives [11][24]. Group 2: The Reality of Time Investment - Engaging in DIY projects often requires a considerable time commitment, which can negate the financial savings when calculated against the individual's hourly wage [18][31]. - For instance, a young woman named Xiao Min spent over 12 hours making a tiny doll outfit, which, when factoring in her potential earnings, made the cost of the DIY project nearly equivalent to purchasing a ready-made garment [31]. - The article emphasizes that while DIY can provide a sense of accomplishment and personalization, the time and effort involved can lead to frustration and a realization that purchasing ready-made items may be more practical [25][31]. Group 3: The Psychological Aspect of DIY - The article explores the psychological motivations behind DIY projects, suggesting that for some, it represents a shift in mindset away from consumerism towards a more self-sufficient lifestyle [38]. - Li Zishan, for example, reflects on her journey from being a "money-spending" consumer to someone who finds fulfillment in creating her own products, indicating a deeper search for meaning beyond material possessions [39]. - However, the article also notes that many DIY enthusiasts find themselves caught in a cycle of spending on materials, which can contradict their initial goal of saving money [34][39].