Core Viewpoint - The article discusses the persistent issues surrounding the tipping phenomenon in the live streaming industry, highlighting the need for a comprehensive governance approach to address both the problems and the legitimate aspects of tipping [1][2][3][4]. Group 1: Industry Challenges - The "traffic supremacy" mindset has led some streamers and MCN organizations to engage in unethical practices, such as fabricating personas and spreading vulgar content to induce irrational tipping from users [1]. - The lack of a robust collaborative governance mechanism has resulted in regulatory bodies being unable to effectively screen vast amounts of content in a timely manner [1][4]. - Various stakeholders, including judicial authorities and industry associations, have not sufficiently defined the legal nature of tipping behavior or established unified standards for responsibility allocation [1][3]. Group 2: Market Growth - In 2024, the market revenue for China's online performance (live streaming) industry is projected to reach 212.64 billion yuan, reflecting a year-on-year increase of 1.5% [2]. - By the end of May 2025, the total number of active streamer accounts in the Chinese online performance industry is expected to reach approximately 193 million, marking a growth of about 7.2% [2]. Group 3: Governance Recommendations - To effectively manage the tipping issues, a dual approach of "blocking" and "guiding" is necessary, promoting rational tipping while discouraging irrational behavior [4]. - Streamers should adopt correct values and professional ethics, focusing on high-quality content to attract users [4]. - MCN organizations need to enhance compliance systems and provide training on regulations and professional ethics for streamers [4]. - Live streaming platforms should improve their rules and utilize AI and manual reviews to strengthen content and user identity verification [4]. - Regulatory bodies must establish a regular oversight mechanism to combat illegal tipping practices and provide clear guidelines for the legal nature of tipping [4].