在23日市场监管总局举行的专题发布会上，市场监管总局网监司相关负责人介绍，《直播电商监督管理 办法》近期将正式出台。《直播电商平台服务管理基本要求》《网络交易合规数据报送规范》两项国家 标准已完成立项，正在加快推进起草制定。市场监管总局还表示，将推进直播电商穿透式监管体系建 设，加快推进直播电商监测系统建设，加强对高风险直播活动的重点监测。 加快推动直播电商领域立法立规 为了加强直播电商监督管理，此前市场监管总局会同国家网信办起草了《直播电商监督管理办法》（以 下简称《办法》），并在今年6月至7月向社会公开征求意见。 "目前《办法》已进入法制审查程序，近期将正式发布出台。"市场监管总局网监司副司长刘军卫23日在 专题发布会上表示。 市场监管总局介绍，直播电商领域两类问题相对突出：虚假营销和假冒伪劣。一些直播间运营者和主播 对商品或服务的经营主体以及性能、功能、质量、来源等作虚假或者引人误解的商业宣传。一些直播间 和平台内商家推销和销售掺杂、掺假，以假充真、以次充好。 为了维护消费者合法权益和其他经营者合法权益，刘军卫表示："下一步，市场监管总局将坚持问题导 向，强化综合治理，强力整治直播电商乱象。" 压实直播 ...

Group 1 - The National Platform Economy Governance Standardization Technical Committee has been officially established to enhance governance capabilities and modernize the governance system in the platform economy sector [2] - The main objective of the committee is to clarify market rules and standardize industry development, promoting compliance and improving the operational quality of platform enterprises [2] - The committee is focusing on key areas and challenges in platform economy governance, aiming to create a comprehensive national governance standard system [2] Group 2 - The committee has initiated the development of four national standards, including "Basic Requirements for Delivery Platform Service Management" and "Compliance Evaluation Guidelines for Online Trading Platforms" [2] - Two of these standards, "Basic Requirements for Delivery Platform Service Management" and "Compliance Evaluation Guidelines for Online Trading Platforms," have completed the project initiation phase and will soon seek public feedback [2]

Group 1 - The National Platform Economy Governance Standardization Technical Committee has been officially established to enhance governance systems and capabilities through standardization [1] - The main objective of the committee is to clarify market rules and regulate industry development, promoting compliance among platform enterprises and transitioning the platform economy from scale expansion to quality improvement [1] - The committee is focusing on key areas and challenges in platform economy governance, aiming to design top-level rules and establish a comprehensive national governance standard system [1] Group 2 - The committee has initiated the development of four national standards, including "Basic Requirements for Delivery Platform Service Management," "General Principles for Compliance Evaluation of Online Trading Platforms," "Basic Requirements for Live E-commerce Platform Service Management," and "Data Reporting Standards for Online Trading Compliance" [1] - Two of these standards, "Basic Requirements for Delivery Platform Service Management" and "General Principles for Compliance Evaluation of Online Trading Platforms," have completed project initiation and will soon seek public feedback [1]