Core Viewpoint - The introduction of a national standard for food delivery platform service management aims to address issues such as "ghost deliveries," irrational competition, and insufficient protection of delivery workers' rights, thereby promoting innovation and healthy development in the food delivery industry [1][2]. Group 1: Regulatory Framework - The newly released national standard, titled "Basic Requirements for Food Delivery Platform Service Management," focuses on key shortcomings in service management and aims to enhance service quality by refining existing legal and regulatory requirements [1][2]. - The standard emphasizes the importance of self-declaration by major food delivery platforms to enhance the influence and enforcement of these standards within the platform economy [1]. Group 2: Merchant Management - The standard strengthens merchant onboarding management by requiring merchants to provide relevant licenses and verify their actual operating environment, with a specific label for those eligible for dine-in services [2]. - It mandates that platforms bear the costs associated with promotional activities, preventing the transfer of these costs to merchants or delivery workers, and prohibits misleading marketing practices [2]. Group 3: Delivery Worker Rights - The standard addresses the rights of delivery workers by proposing measures to optimize platform scheduling algorithms, enhance management of partner companies, and ensure fair labor income and rest rights for delivery personnel [3]. - It includes provisions for extending delivery times for orders affected by slow food preparation, thereby alleviating pressure on delivery workers [3]. Group 4: Implementation and Oversight - Regulatory authorities will play a dual role as educators and supervisors to ensure the effective implementation of the standards, incorporating them into compliance evaluation systems for platform companies [3]. - There will be an emphasis on sharing successful practices and experiences from Beijing to contribute to the national standardization efforts in platform economy governance [3].

针对近年来外卖行业存在的"幽灵外卖"、非理性竞争以及外卖配送员权益保障不足等问题，外卖平台服 务管理终于迎来了全国性标准依据。近日，市场监管总局发布实施推荐性国家标准《外卖平台服务管理 基本要求》，为进一步优化外卖平台服务管理、切实保障多元主体合法权益、促进外卖行业创新和健康 发展提供支撑。 标准的生命力在于执行。北京市市场监管局副局长周小丰表示，市场监管部门将努力当好"解说员"，组 织面向全市主要外卖平台的系列培训，帮助企业准确理解条款内涵与要求；当好"监督员"，把国家标准 的核心内容融入对平台企业的合规评价体系中，持续推动标准有效实施。对于标准中明令禁止的行为， 加大监管力度，确保标准"长出牙齿"；当好"共建者"，及时总结北京在标准落地中的有效经验和典型案 例，为全国平台经济治理标准化工作提供来自一线实践的"北京样本"。 （文章来源：经济日报） 市场监管总局网监司副司长王丹丹介绍，国家标准一方面加强商户的入驻管理，除要求商户提供相应证 照信息外，还要审核商户实际经营环境，对符合条件的商户要标注"堂食"字样。另一方面，强化运营管 理。平台要公示商户有效的经营资质，加强食品安全风险识别，持续开展对商户日常运营 ...

Core Viewpoint - The new national standard for food delivery platforms aims to address issues such as "ghost deliveries," irrational competition, and insufficient protection of delivery personnel's rights, thereby enhancing service quality and ensuring fair competition in the market [1][3]. Group 1: Issues Addressed by the New Standard - The new standard emphasizes the need for stricter management of merchant onboarding to prevent "ghost deliveries," requiring platforms to verify the legitimacy of new merchants and their operating environments [3][4]. - Platforms are mandated to conduct random checks and monitoring of merchant information to eliminate the possibility of "ghost deliveries" [4]. - The standard promotes transparency in food preparation through initiatives like "Internet + Bright Kitchen," allowing consumers to see the food preparation process via video monitoring [4][5]. Group 2: Merchant Rights and Promotional Practices - The new standard addresses the impact of aggressive subsidy wars on merchants, clarifying that platforms must bear the costs of promotional activities and cannot pass these costs onto merchants or delivery personnel [5][6]. - It ensures that platforms cannot force or indirectly compel merchants to participate in promotional activities, nor can they interfere with merchants' pricing autonomy [5][6]. - The standard aims to prevent "involution" in competition by clearly distinguishing between platform-led promotions and merchant-led promotions [5][6]. Group 3: Delivery Personnel Rights - The new standard outlines measures to optimize delivery rules, safeguard labor income, and reduce the workload for delivery personnel [6][7]. - It specifies that platforms should consider factors like traffic, weather, and delivery difficulty when optimizing dispatch algorithms to alleviate pressure on delivery personnel [6][7]. - The standard prohibits platforms from using deductions as penalties for late deliveries and emphasizes the need for fair compensation mechanisms that align with the workload of delivery personnel [6][7]. Group 4: Implementation and Regulatory Oversight - Following the release of the new standard, regulatory bodies are tasked with ensuring its effective implementation, particularly in major markets like Beijing, where daily order volumes reach approximately 3.5 million [7]. - Regulatory authorities will integrate the core elements of the national standard into compliance evaluation systems for platform enterprises and enhance oversight to ensure adherence to the new regulations [7].

Core Insights - The establishment of the National Platform Economy Governance Standardization Technical Committee marks a significant step towards addressing long-standing regulatory challenges in the platform economy, aiming to create unified standards for high-quality development [1][3]. Group 1: Current State of Platform Economy - The platform economy in China has seen rapid growth, with major companies like Tencent, Alibaba, Douyin, and Baidu exceeding 1 billion users as of June this year [2]. - The average daily usage time of mobile internet in China has increased to 7.97 hours, with users engaging in 117.9 sessions per day [2]. - Despite growth, the platform economy faces significant consumer complaints, with operational internet service complaints reaching 62,720 in the first half of the year, a 17.98% increase year-on-year [2]. Group 2: Challenges in Platform Economy - Issues such as unfair rules, unreasonable fees, algorithm opacity, and frequent live-streaming irregularities are prevalent in the platform economy [3]. - The lack of unified standards and norms has led to deep-rooted challenges, including consumer dissatisfaction with product quality and service reliability [2][3]. Group 3: Importance of Standardization - Standardization is seen as a key to enhancing governance in the platform economy, filling gaps left by legal and administrative oversight [4]. - Standards can transform abstract legal principles into actionable technical specifications, facilitating more precise governance [4]. - The process of developing standards involves collaboration among various stakeholders, making it easier for platform companies to accept and adhere to the rules [4]. Group 4: Collaborative Standard Development - The standardization effort requires participation from regulatory bodies, enterprises, and industry organizations, particularly in the rapidly evolving live-streaming e-commerce sector [5]. - Local initiatives, such as Beijing's development of 43 local standards related to the platform economy, aim to support compliance and innovation while maintaining fair competition [6]. Group 5: Future Directions - The Platform Economy Governance Standardization Technical Committee plans to establish mechanisms for tracking the application and effectiveness of standards, alongside fostering pilot units to demonstrate best practices [6]. - Recommendations include tailoring standards to the specific characteristics of different platform services, such as online shopping and live-streaming, to provide clear operational guidelines [6].

Core Insights - The establishment of the National Platform Economy Governance Standardization Technical Committee marks a significant step towards addressing long-standing regulatory challenges in the platform economy, aiming to create unified standards for high-quality development [1][3]. Group 1: Current State of Platform Economy - The platform economy in China has seen rapid growth, with major companies like Tencent, Alibaba, Douyin, and Baidu exceeding 1 billion users as of June this year [2]. - The average daily usage time of mobile internet per person has increased to 7.97 hours, with an average of 117.9 sessions per day [2]. - However, the sector faces numerous consumer complaints, with operational internet service complaints reaching 62,720 in the first half of the year, a year-on-year increase of 17.98% [2]. Group 2: Challenges in Platform Economy - Issues such as unfair rules, unreasonable fees, algorithm opacity, and frequent live-streaming irregularities are prevalent in the platform economy [3]. - The lack of unified standards and norms has led to deep-rooted challenges within the industry, affecting consumer trust and operational efficiency [2][3]. Group 3: Importance of Standardization - Standardization is seen as a key solution to fill the gaps left by legal and administrative oversight, providing a more detailed and actionable framework for governance [4]. - It aims to transform abstract legal principles into specific, verifiable technical standards, facilitating better compliance and operational clarity for platform enterprises [4]. Group 4: Collaborative Standard Development - The standardization process requires collaboration among regulatory bodies, enterprises, and industry organizations to create a comprehensive governance framework [5]. - In the live-streaming e-commerce sector, national standards for quality management and service evaluation have already been approved to enhance industry norms [5]. Group 5: Local Initiatives and Future Directions - Local governments, such as Beijing, have developed numerous standards related to the platform economy, contributing to compliance and innovation [6]. - Future efforts will focus on establishing feedback mechanisms for standard application, conducting industry training, and encouraging public oversight to ensure effective implementation of standards [6].

Core Insights - The establishment of the National Platform Economy Governance Standardization Technical Committee marks a significant step towards addressing long-standing regulatory challenges in the platform economy, aiming to create unified standards for high-quality development [1][3]. Group 1: Current State of Platform Economy - The platform economy in China has seen rapid growth, with major companies like Tencent, Alibaba, Douyin, and Baidu exceeding 1 billion users as of June this year [2]. - The average daily usage time for mobile internet in China has increased to 7.97 hours, with users engaging in 117.9 sessions per day [2]. - Despite growth, the platform economy faces significant consumer complaints, with operational internet service complaints reaching 62,720 in the first half of the year, a 17.98% increase year-on-year [2]. Group 2: Challenges in Platform Economy - Issues such as unfair rules, unreasonable fees, algorithm opacity, and frequent live-streaming irregularities have been highlighted as major concerns in the platform economy [3]. - The lack of unified standards and norms has led to deep-rooted challenges, including consumer dissatisfaction with product quality and service reliability [2][3]. Group 3: Importance of Standardization - Standardization is seen as a key to enhancing governance in the platform economy, filling gaps left by legal and administrative oversight [4]. - Standards can transform abstract legal principles into actionable technical specifications, facilitating more precise governance and compliance for platform enterprises [4]. Group 4: Collaborative Standard Development - The development of governance standards requires collaboration among regulatory bodies, enterprises, and industry organizations [5]. - Specific standards have already been established for the live-streaming e-commerce sector to enhance its operational quality and compliance [5]. Group 5: Local Initiatives and Future Directions - Local governments, such as Beijing, have developed numerous standards related to the platform economy, contributing to fair competition and compliance [6]. - Future efforts will focus on training, public engagement, and feedback mechanisms to ensure the effective application of standards in the platform economy [6].

Core Viewpoint - The introduction of a new national standard for food delivery platforms aims to standardize service management, enhance service quality, and address key issues in the industry [1][2][5]. Group 1: Regulatory Framework - The State Administration for Market Regulation has drafted the "Basic Requirements for Food Delivery Platform Service Management (Draft for Comments)" to solicit public opinions [1]. - The new standard is managed by the National Platform Economy Governance Standardization Technical Committee, which includes major food delivery platforms in its development process [2]. Group 2: Key Issues Addressed - The draft focuses on addressing significant issues such as "involution" competition, lack of transparency in platform fees, "ghost deliveries," and insufficient protection for delivery personnel [1][2]. - Specific requirements for fee management include standardizing fee items, publicizing fee information, and conducting compliance audits [2]. Group 3: Delivery Personnel Rights - The draft emphasizes the protection of delivery personnel's rights, including social security, fair wages, working hours, and career development [3]. - It mandates platforms to establish fair and sustainable mechanisms for protecting delivery personnel's rights [3]. Group 4: Operational Guidelines - The standard provides actionable guidelines for food delivery platforms, focusing on integrating compliance across multiple dimensions, including food safety, fair competition, and labor rights [4]. - It aims to enhance overall service quality and efficiency within the food delivery industry [4]. Group 5: Industry Impact - The establishment of a new national standard is expected to address societal concerns, promote a fair and orderly industry landscape, and improve consumer trust and the overall image of the industry [5].

Core Viewpoint - The introduction of a new national standard for food delivery platforms aims to standardize service management, enhance service quality, and address key issues in the industry [1][2][4]. Group 1: Regulatory Framework - The State Administration for Market Regulation has drafted the "Basic Requirements for Food Delivery Platform Service Management" and is seeking public feedback [1]. - The new standard will focus on issues such as "involution" competition, opaque and unreasonable platform fees, "ghost deliveries," and insufficient protection for delivery personnel [1][2]. Group 2: Key Issues Addressed - The draft proposes specific requirements for fee management, including the need for platforms to standardize fee items, publicly disclose fee information, and conduct compliance audits [2]. - It addresses the "involution" competition by establishing requirements for promotional activities to ensure transparency and fairness [2][3]. - The draft outlines systematic requirements for platforms regarding merchant management, including strict qualification checks and operational guidance to enhance food safety [2][4]. Group 3: Delivery Personnel Rights - The draft emphasizes the protection of delivery personnel's rights, including fair income, working hours, and career development, while promoting a sustainable rights protection mechanism [3][4]. - It calls for platforms to establish fair labor relations and provide necessary training and support for delivery personnel [3]. Group 4: Industry Impact - The new standard aims to integrate various regulatory requirements related to food safety, fair competition, and labor rights, optimizing the ecosystem of the food delivery industry [4]. - It is expected to enhance consumer trust and improve the overall image of the industry by fostering a fair, orderly, and sustainable market environment [4].

Core Viewpoint - The National Market Supervision Administration (NMSA) is intensifying regulation in the live e-commerce sector, focusing on issues of false marketing and counterfeit products to protect consumer rights and promote healthy industry development [1][2][4]. Group 1: Regulatory Actions - NMSA has released a third batch of typical cases in the live e-commerce sector, highlighting significant issues in false marketing and counterfeit products [2][4]. - A case in Fujian involved Xiamen Fresh Meow Network Technology Co., Ltd. falsely promoting government support and benefits to attract investment, resulting in a fine of 450,000 yuan [2]. - In Zhejiang, Ningbo Xuemeilin Lighting Technology Co., Ltd. was penalized for selling non-compliant lamps, with 37 lamps confiscated and a fine of 61,000 yuan imposed [3]. Group 2: Monitoring and Compliance - NMSA is enhancing its monitoring systems to identify major risks in live e-commerce, aiming to purify the industry ecosystem [4][6]. - The establishment of a national standardization technical committee for platform economy governance is underway to unify standards and improve compliance among platform enterprises [5]. - NMSA is promoting a transparent regulatory system and strengthening data connections with live e-commerce platforms to monitor high-risk activities effectively [6].

Group 1 - The National Platform Economy Governance Standardization Technical Committee has been officially established to enhance governance capabilities and modernize the governance system in the platform economy sector [2] - The main objective of the committee is to clarify market rules and standardize industry development, promoting compliance and improving the operational quality of platform enterprises [2] - The committee is focusing on key areas and challenges in platform economy governance, aiming to create a comprehensive national governance standard system [2] Group 2 - The committee has initiated the development of four national standards, including "Basic Requirements for Delivery Platform Service Management" and "Compliance Evaluation Guidelines for Online Trading Platforms" [2] - Two of these standards, "Basic Requirements for Delivery Platform Service Management" and "Compliance Evaluation Guidelines for Online Trading Platforms," have completed the project initiation phase and will soon seek public feedback [2]