南都讯 11月15日，广东省委宣传部、广东省人力资源和社会保障厅联合主办的"百万英才汇南粤——文 化产业人才荟"，在粤港澳大湾区（广东）人才港正式拉开帷幕。在其中的人才港大讲堂活动上，南方 报业传媒集团党委委员、副社长，南方新闻网党委书记、总裁侯小军做了主旨演讲。以下是演讲全文。 主旨演讲全文 屏幕上展示的国风长卷，是南方报业的《广东体育"千里江山图"》、专为十五运打造的融媒交互产品。 长卷近20米长，融合传统艺术与现代科技，生动呈现广东全民体育景象和岭南大地风貌，目前展陈在广 东体育博物馆。 这一切的实现，归根结底源于两个字：人才。 南方报业历来被视为传媒行业的人才基地。我们也确实有一套能打赢新闻舆论战的人才培养体系。在人 工智能时代，如何继续保持这个人才优势，是南方报业系统性变革的必答题。 为此，我们明确提出，打造"双一流"新型主流媒体：一流的内容生产传播、一流的全媒体人才。我们要 提升新闻影响力、舆论引导力、视觉表达力、资源整合力、媒体运营力、"媒体+"协同力，以此来破解 能力瓶颈，形成面向新闻舆论场和平台化商业市场的强劲竞争力。 当前，人工智能已经成为传媒界新质生产力的重要引擎。抓住这轮系统性变革机遇 ...

Core Viewpoint - The collaboration between the "Zhenxiang" rural tourism service platform and the Meizhou "Xingning Specialty" project aims to enhance the promotion and market competitiveness of Xingning's agricultural products through comprehensive marketing strategies and new media channels [2][5][15]. Group 1: Collaboration Details - The "Zhenxiang" platform will create a comprehensive promotional plan for "Xingning Specialty," leveraging its traffic advantages through homepage recommendations and special pages [3][4]. - The promotion will utilize short videos and creative posters to provide consumers with a more intuitive understanding of "Xingning Specialty," thereby increasing brand awareness [4][5]. Group 2: Agricultural Resources and Branding - Xingning City has successfully developed five national and 13 provincial specialty agricultural products, along with 44 "Yue" branded agricultural products, showcasing its rich agricultural resources [8][9]. - The city has established three regional public brands: "Xingning Pigeon," "Xingning Silmiao Rice," and "Xingning Dancong Tea," which are well-recognized for their quality [9][10]. Group 3: Marketing Strategy and Future Plans - The project leader, Wang Chenyang, emphasizes the need for further efforts in market promotion, stating that the integration of agriculture, culture, and tourism is the core development direction for "Xingning Specialty" [11][12]. - The collaboration is seen as a significant step towards expanding the market reach of "Xingning Specialty," with aspirations to penetrate both national and international markets [15][30]. Group 4: Events and Initiatives - An offline launch event for "Xingning Specialty" and "Xingning Pigeon" is scheduled to take place on June 21 at the Weiersi International Hotel in Meizhou City [28]. - Wang Chenyang, who has transitioned from the arts to the agricultural sector, aims to integrate various resources to promote the branding of "Xingning Specialty" [24][30].